December 21, 2014

What is the best gift you can’t wrap?

molly published this at 3:00 am

Everything is a gift. Everything. Even the heartache and loss we may have all experienced at one time or another in our lives. What significant for me is the evolving awareness and acceptance of the nature and qualities of a gift.

As a child, Christmas was about asking. Tallying the number of presents under the tree, comparing your loot pile with the amounts your brother or sister may have. Shaking and wondering what could be inside the packages… the resigned knowledge that the gooshy one was socks and underwear.

In my house, Christmas was also all about rituals. Read More…

Filed under Community, Motivation, Successful Blog | 4 Comments »

December 18, 2014

Evaluate your visual branding with this quick project

rosemary published this at 6:14 am

Grab a cup of egg nog, some masking tape, and a Sharpie. Itís about to get old-school in here.

Itís the end of the year, and youíre hopefully knee-deep in planning your budget and strategy for 2015. Youíre evaluating how your 2014 plans went (fistbump).

Hereís one quick branding project that you can do in about 30 minutes, and will help you spot any weaknesses in your branding picture.

Step One – Make a List of Online Outposts

Compile a list of every place your business has a presence online. Include social networks (FB, Twitter, LinkedIn, etc.), review sites, your Read More…

Filed under Marketing, Personal Branding | No Comments »

December 17, 2014

How Do We Get More Social in 2015?

Dave published this at 9:11 am

Are you a business owner who is afraid of social media? If the answer is yes, why is that?

When you stop and think about it, there really are no downsides to being socially active when running a company.

Among the advantages of having a steady and solid social presence are:

Increased opportunities for sales; Being seen as an expert in your respective industry; Interaction with current and potential customers; Ability to stay up to speed on industry trends and discussions by seeing what others are sharing on Facebook, Twitter, Google+, LinkedIn and more.

Must Give 100 Percent

In Read More…

Filed under Marketing /Sales / Social Media | 2 Comments »

December 16, 2014

Blog (a verb)

rosemary published this at 8:03 am

By Lisa D. Jenkins

“Others may be talking about the same thing, but they arenít talking about it with your voice.Ē

How many times have you heard this when people are encouraging you to blog?

A lot? If youíre like me, itís a lot.

Hereís how it happens in my head:

I have a thought about something timely. My brain takes a walk along that thought path and reaches a conclusion. I consider blogging about it and then I think thereís no need to write what everyone else has already published.

Why clutter up the internet, right?

Now, Read More…

Filed under Writing | No Comments »

December 14, 2014

New year’s lessons from The Princess Bride

molly published this at 3:00 am

Do you feel stalled in your development? As if you are going nowhere, fast? Not to worry: you’re not dead; you’re dormant.

Here we are, on the cusp of a new year, hip deep in winter. The landscape here in the midwest is bleak and windswept. No vegetation grows and the trees are shut down for the season. As cliche as it sounds, as I’m watching snow spit and swirl from the sky, spring (and its soft, green, spongy new grass) seems a million months away. It seems as though it will always be Winter.

Of course, this Read More…

Filed under management, Motivation, Successful Blog | 2 Comments »

December 11, 2014

Are you missing out on this under-the-radar marketing resource?

rosemary published this at 6:42 am

They’re everywhere.

Interviews, case studies, Q&As with your ideal client.

They’re happening on competitor blogs, podcasts, marketing blogs, YouTube channels, magazines, and more.

Your ideal client (or her colleague) is spilling her guts all over the place.

Are you catching that inside information? One example is the ChiefMarTec blog, run by Scott Brinker. He’s been interviewing CMOs over the last several months, and one question he usually asks is, “What does a day in your life look like? What are the toughest and most interesting parts?

Well wow. If I’m someone Read More…

Filed under Customer Think | 1 Comment »

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