March 30, 2015
molly published this at 1:42 pm
One of our worst traits can be perfectionism. Stymied by our desire to make sure that everything is perfect before doing something, the we are in danger of never moving forward because we don’t ACT.
I don’t know about you, but I spend a lot of time online. In addition to time spent on my laptop and desktop, mobile apps, and Instagram, my facebook timeline, twitterfeeds and emails stream directly to my smartphone. I literally spend my entire day with thousands of your voices echoing in my stream of consciousness all day long.
Social media is my Read More…
March 27, 2015
rosemary published this at 7:04 am
By Mickie Kennedy
So you heard that one terrific way to attract new traffic to your site can be to drop a few well-written articles on other popular websites or blogs. Seems pretty straightforward, right? You write an article full of useful advice, a potential new client or fan reads it, surfs over to your webpage, lands in your funnel and — boom! — your follower base expands.
At first glance, guest articles on online websites seem very similar to guest blog posts. However, while similar in quality content, they differ in how they are written, the editing process, and Read More…
March 26, 2015
rosemary published this at 8:13 am
Unless you’ve been living under a rock for the last week or so, you’ve probably seen “Villanova Piccolo Girl,” a heartbroken Villanova basketball fan who persevered with her bandmates even though she was overcome with emotion.
We can all draw some lessons from this young lady.
Keep going in the face of disappointment. Keep your eyes on your mission. As a business owner, you will encounter lots of setbacks. If you can stay focused on your unique contribution, and “why” you’re doing it, you’ll always come out ahead, and you won’t let your bandmates down. It’s ok to cry Read More…
March 25, 2015
Dave published this at 2:25 pm
As an employer, what do you look at as some of your greatest challenges?
Many will point to keeping their revenue in the black or at least break-even all the time. Meantime, others will note the difficulties of retaining some of their top employees, employees who may decide the pasture is greener in another job. Still others will single out the task of keeping customers happy.
No matter what you find to be your greatest challenge running a company, having employees who can properly communicate amongst themselves and with customers is oftentimes more difficult than it should be.
For one Read More…
March 19, 2015
rosemary published this at 8:23 am
I suppose it was Mark Schaefer’s responsibility to write this book after he set off the earthquake that was his original post about “content shock” last year. He terrified huge swathes of marketers who were happily cranking out useful, relevant content and hoping for the best. After all, what can a small business or entrepreneur do when they’re up against big brands with agency resources, editors, and video crews?
According to Mark’s newest book, The Content Code, the secret is that content marketing doesn’t end when you create the content. That’s only the beginning.
March 18, 2015
Dave published this at 1:34 pm
If so, you’re going to need to carefully plan exactly how you should go about marketing your business. There is no “one size fits all” method, but rather a mix of strategies that work together to give your business the type of growth it needs.
Popular ways businesses go about marketing include networking with other businesses and individuals in the area, asking for referrals, using free forms of advertising (such as Craigslist), developing an online social media presence, placing Read More…
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