November 27, 2014

Thank you, together we are successful

rosemary published this at 6:06 am

In the United States, today is a day for stopping the usual work, gathering with loved ones, and expressing our thanks.

Wherever you are, whatever your plans today, know that I’m including you in my list of “things I’m grateful for this year.”

This blog is a labor of love that sprung from Liz Strauss’ generous and creative intellect, and I’m so thankful to be part of the Successful Blog team.

You, our faithful readers, commenters, and supporters, are a diverse and energetic group of entrepreneurs, business owners, and aspiring business owners, and we love you.

Here’s wishing Read More…

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November 26, 2014

Benefits or Salary When Thinking About Leaving a Job?

Dave published this at 10:49 am

If you’re considering quitting your job, it’s important to not only factor in the salary that you will be losing but also the benefits package.

Health insurance can be costly, and with unpaid medical bills being the leading cause of bankruptcy in the U.S., it’s not something you can afford to skip out on.

Before quitting your job, take a close look at what types of benefits you’re receiving, especially if you have a family, and make a decision from there.

Questions to ask about your current job

It’s not just a matter or whether or not your job Read More…

Filed under Personal Development | No Comments »

November 23, 2014

The 7 benefits of being small

molly published this at 3:00 am

One of my favorite movies of all time features a trampoline, a creepy antique carnival soothsayer and one of the most romantic songs ever recorded. The movie’s protagonist, Josh Baskin, trapped within his pre-pubescent prison, yearns to be Big.

Isn’t that a common yearning for us all when we launch our businesses and organizations? Don’t we all wish that we had unlimited budgets, plush offices in some groovy building and an ability to dominate the market?

If only we didn’t have to decide whether to pay ourselves a salary or stock up on paper Read More…

Filed under management, Motivation, Successful Blog | 20 Comments »

November 20, 2014

Successful businesses use Google Analytics to super-charge their marketing

rosemary published this at 8:51 am

Google Analytics is the Ferrari of analytics platforms. It’s fast, sexy, and can super-charge your marketing.

However, most entrepreneurs and small business owners are just sitting in the car, afraid to leave first gear.

A recently released white paper from Formstack pulls together some interesting stats about how marketers are really using (or not using) Google Analytics. One that stood out to me is that only 33% of marketers track ROI via Google Analytics. Perhaps that’s because it’s so easy to fall into the trap of tracking only the surface, vanity metrics.

Want to know how many unique visitors we Read More…

Filed under Strategy/Analysis | 3 Comments »

November 19, 2014

Did You Make it Your Business to Get the Right Degree?

Dave published this at 2:22 pm

Whether you are planning to go into business for yourself now or maybe down the road, the right business degree can make all the difference in terms of success or failure.

In a day and age when the economies of a number of countries are on shaky ground, having a solid business degree behind you enhances the chances of getting a good job, perhaps one day being your own boss.

The biggest challenge for some is deciding just where to go for that degree. Should they look for a quick two-year degree at a community or junior college, should Read More…

Filed under Business Life | No Comments »

November 18, 2014

Video: Show Us What You’ve Got

rosemary published this at 8:53 am

By Lisa D. Jenkins

Coupled with the mass adoption of smartphones and mobile devices, platforms like Instagram and Vine allow social brands to take advantage of video’s popularity with online audiences.

The days of expensive, drawn out video production are gone. Video is easier than ever to create, publish and share.

If you think video is something that should be added to your marketing strategy but don’t quite know where to start, read on for some inspiration.

I just found Bart’s Fish Tales on Instagram. Fish Tales uses 20-second video to produce the world’s shortest cooking show featuring recipes, tips Read More…

Filed under Content | 1 Comment »

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