April 24, 2014
rosemary published this at 6:41 am
This little stretch of beach occasionally has dangerous rip currents.
The sandbars strung along our part of the coast create strong, narrow currents that run perpendicular to the shore. Unsuspecting swimmers can quickly get pulled far from the beach. If they don’t know what to do, they require emergency rescue to avoid drowning.
Marketers can get sucked into the grip of a rip current too.
“You need to post 20x per day on Twitter.” “You have to have 50,000 Facebook fans.” “The audience will only read short posts.” “The audience will only read long posts.” “We need Read More…
April 23, 2014
Dave published this at 10:11 am
Health insurance can turn into a crazy puzzle for small business owners.
Where larger companies, by law, must provide health insurance to their employees, small businesses have more leeway; however, this sometimes can just add to the confusion.
The bottom line, if you can afford to offer good medical coverage and health insurance to your employees, no matter how many you have – do it.
What if it’s a financial struggle?
There are instances where offering health insurance may not be feasible to your company financially.
If your company is small, you may not legally have to offer health insurance Read More…
April 22, 2014
rosemary published this at 2:31 pm
By Lisa D. Jenkins
Aesthetically appealing, colorful collages of text and imagery that combine to quickly share complex information in bite-sized quips of stats. They drive shares, visibility and clickthroughs at an accelerated rate. They’re infographics, and they’re everywhere.
If you’re ready to add info graphics to your own online content strategy, here are some basics to get you started.
What’s Your Message?
To build a coherent visual representation, you need a focused story line. You have to know what you want to say. What data will you use? Do you want to:
Tell the story of your brand? Segment Read More…
April 20, 2014
molly published this at 3:00 am
I blame Charlton Heston.
When I was a little kid, the yearly Easter screening of The Ten Commandments was anticipated in our household for a couple of reasons. The first of which was its role as a rite of passage to, if not adulthood, at least Big Kid Status, proved through the ability to stay awake through the entire thing. Alas, for many years, my brothers and I would consistently conk out on the living room floor somewhere around Yul Brenner’s “So let it be written; so let it be done” edict.
We yearned Read More…
April 18, 2014
rosemary published this at 7:50 am
I’ve heard Liz refer to Successful Blog as “community in conversation.” A place where we share tips, war stories, and lessons learned from a life of entrepreneurship and leadership.
With that in mind, I’m excited to announce that we’ll be introducing a new regular feature on the site that will highlight both the community and the conversation.
With each SOBCon event, Sunday was a special day. In the morning, a few passionate non-profits would present their mission and ask for help with a particular challenge they were facing. It was called the Give-Back Challenge.
After the non-profits Read More…
April 17, 2014
rosemary published this at 5:33 am
On April 14, 2014, LinkedIn removed the separate Products & Services page associated with all Company Pages.
If you had been trying to build a credible presence on LinkedIn, this change may have removed some valuable information from your Company Page. You’ll need to remain calm, and take some action in order to rebuild your corporate profile.
According to HubSpot, LinkedIn is the best social network for lead generation, so you should definitely have an active Company Page.
Recover Your Product Recommendations
This Read More…
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