April 23, 2014

Keeping Your Employees and Budget Healthy

Dave published this at 10:11 am

Health insurance can turn into a crazy puzzle for small business owners.

Where larger companies, by law, must provide health insurance to their employees, small businesses have more leeway; however, this sometimes can just add to the confusion.

The bottom line, if you can afford to offer good medical coverage and health insurance to your employees, no matter how many you have – do it.

What if it’s a financial struggle?

There are instances where offering health insurance may not be feasible to your company financially.

If your company is small, you may not legally have to offer health insurance Read More…

Filed under Strategy/Analysis | No Comments »

April 22, 2014

Infographics: More Than Just a Pretty Face

rosemary published this at 2:31 pm

By Lisa D. Jenkins

Aesthetically appealing, colorful collages of text and imagery that combine to quickly share complex information in bite-sized quips of stats. They drive shares, visibility and clickthroughs at an accelerated rate. They’re infographics, and they’re everywhere.

If you’re ready to add info graphics to your own online content strategy, here are some basics to get you started.

What’s Your Message?

To build a coherent visual representation, you need a focused story line. You have to know what you want to say. What data will you use? Do you want to:

Tell the story of your brand? Segment Read More…

Filed under Content, Successful Blog | 1 Comment »

April 20, 2014

How to recognize miracles

molly published this at 3:00 am

I blame Charlton Heston.

When I was a little kid, the yearly Easter screening of The Ten Commandments was anticipated in our household for a couple of reasons. The first of which was its role as a rite of passage to, if not adulthood, at least Big Kid Status, proved through the ability to stay awake through the entire thing. Alas, for many years, my brothers and I would consistently conk out on the living room floor somewhere around Yul Brenner’s “So let it be written; so let it be done” edict.

We yearned Read More…

Filed under Motivation, Successful Blog | No Comments »

April 18, 2014

Community in Conversation: The Give-Back Challenge

rosemary published this at 7:50 am

I’ve heard Liz refer to Successful Blog as “community in conversation.” A place where we share tips, war stories, and lessons learned from a life of entrepreneurship and leadership.

With that in mind, I’m excited to announce that we’ll be introducing a new regular feature on the site that will highlight both the community and the conversation.

With each SOBCon event, Sunday was a special day. In the morning, a few passionate non-profits would present their mission and ask for help with a particular challenge they were facing. It was called the Give-Back Challenge.

After the non-profits Read More…

Filed under Successful Blog, teamwork | No Comments »

April 17, 2014

How to Handle Recent LinkedIn Company Page Changes

rosemary published this at 5:33 am

On April 14, 2014, LinkedIn removed the separate Products & Services page associated with all Company Pages.

If you had been trying to build a credible presence on LinkedIn, this change may have removed some valuable information from your Company Page. You’ll need to remain calm, and take some action in order to rebuild your corporate profile.

According to HubSpot, LinkedIn is the best social network for lead generation, so you should definitely have an active Company Page.

Recover Your Product Recommendations

This Read More…

Filed under Marketing /Sales / Social Media | 1 Comment »

April 16, 2014

Quality over Quantity with Big Data

Dave published this at 2:51 pm

Back when computers were still a new technology for businesses, there was a simple acronym going around: GIGO. Garbage in, garbage out.

Basically, if someone fed a computer system flawed or mixed up data, they probably wouldn’t like the result very much. That wisdom still holds true in the newer and fast-moving field of big data.

Big data is exciting.

Used well, it grants the ability to analyze customer trends and wants, customer interactions, lead generation, sales patterns and so much more.

The result? Better understanding of customers’ behavior and desires, a better overview of what is working well Read More…

Filed under Business Life, Successful Blog | 1 Comment »

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