October 21, 2014

The Wrong Way to Handle a Bad Fit

rosemary published this at 10:04 am

By Lisa D. Jenkins

Near where I live, there’s a small independent boutique that’s always drawn my interest. The clothes in the window aren’t something you’ll find on the rack in a mainstream big brand store so I was excited to step in and check things out.

The clothes on the inside matched the promise of the storefront; the cut and quality of clothing had me really excited to do a bit of shopping. As I browsed and added things to my dressing room, I talked with the owner about her choice of stock.

She’s filled her Read More…

Filed under Customer Think | No Comments »

October 19, 2014

How to tell if you are living

molly published this at 3:00 am

For me, fall signals the beginning of the new year. When I was a little kid, it was the return to school, which meant new friends, new classes, new teachers…but for me, especially, a brand new notebook.

The fresh pages beckoned, awaiting the baptism of ink, streaming from my pen. I am an office supplies addict. I could roam around an office supply store quite happily for hours, comparing pens and paper clips. Anyone one else suffer¯ from this same addiction?

As a native Iowan, I also view fall as a new year because of dormancy, of all Read More…

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October 16, 2014

Caveman SEO

rosemary published this at 6:33 am

It’s like nailing Jell-O to a tree.

Google’s constantly shifting policies regarding site quality, authorship, linking, and search results are enough to make a business owner go crazy.

I’m here to cut through the SEO insanity with one simple tip.

If you want your website to move to the top of the search engine results, consistently fill it with information that is useful to your customers and prospects.

That’s it. A caveman could understand it.

Following that strategy will never hurt you, because the search engine’s purpose is to find useful information.

Yes, you can hire an Read More…

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October 15, 2014

Ice More Business with Solid Digital Marketing

Dave published this at 9:48 am

Unless you crawled out from under a rock, you had to have heard about the recent ALS Ice Bucket Challenge.

You may have known someone who participated. You may have even been challenged yourself. It was so widespread that you couldn’t miss it, especially if you spent any time on Facebook or YouTube.

Businesses should pay close attention to the ALS Ice Bucket Challenge.

They can learn something about marketing from it. In fact, it was a brilliant way to promote a cause.

Here are some tips you can take from the challenge and apply to your own business….

Read More…

Filed under Marketing | 2 Comments »

October 14, 2014

Providing the Full Value of a Purchase

rosemary published this at 11:31 am

By Lisa D. Jenkins

I’m building my backpack gear set and this past weekend I bought a sleeping bag. Not a regular “throw something on the floor because we’re out of beds” type bag, but a serious “keep me warm in the wilderness at zero degrees” type bag.

I had no idea where to start, so naturally I began researching on the internet. I learned all kinds of important buzz words: R factor, temperature rating, fill power. These words were everywhere, the implication being they were important and should be factored into my purchase decision. The Read More…

Filed under Marketing | 1 Comment »

October 14, 2014

Run Your Direct Sales Business Like A Professional

rosemary published this at 6:42 am

Professionalism is an attitude not a time commitment.

Whether you are a hobbyist, a part time consultant or a distributor making a career out of direct sales a professional attitude is the path to success.

Treat your business like a profession and you will achieve professional results.

Run Your Direct Sales Business Like A Professional

The professional sales consultant and team leader must stay focused on the positive to maintain a growing business. Team growth, sales and professionalism all hinge on the leader’s attitude.

Over 60,000 decisions are made each day. So, simply do your best and avoid Read More…

Filed under Motivation | No Comments »

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