October 23, 2014

Is your productivity productive?

rosemary published this at 7:57 am

“Does it generate revenue?” This is one of the questions that floated around the room during our Genius Shared retreat in Chicago a few months ago.

We were discussing goals, productivity, and action plans (things that send a tingle up the spine of every productivity nerd).

But many of us forget to apply the “does it generate revenue” test to our actions.

If you’re running a business, this has to be the litmus test for everything we do during working hours. Not that every single thing you do has a direct line Read More…

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October 22, 2014

Give Yourself Credit in Finding the Right Business Credit Card

Dave published this at 8:24 am

When you run a business, you have a plethora of responsibilities that must be covered.

Hiring the right talent, keeping your company on budget, making sure your customers are happy etc. are just some of the things that can leave business owners counting sheep at night.

One area of importance that may oftentimes get overlooked is finding the right business credit card. Whether you are using a merchant card for customer transactions or one for business expenses that you and/or your team will use, means finding the right credit card provider that offers both stellar customer service and Read More…

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October 21, 2014

The Wrong Way to Handle a Bad Fit

rosemary published this at 10:04 am

By Lisa D. Jenkins

Near where I live, there’s a small independent boutique that’s always drawn my interest. The clothes in the window aren’t something you’ll find on the rack in a mainstream big brand store so I was excited to step in and check things out.

The clothes on the inside matched the promise of the storefront; the cut and quality of clothing had me really excited to do a bit of shopping. As I browsed and added things to my dressing room, I talked with the owner about her choice of stock.

She’s filled her Read More…

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October 19, 2014

How to tell if you are living

molly published this at 3:00 am

For me, fall signals the beginning of the new year. When I was a little kid, it was the return to school, which meant new friends, new classes, new teachers…but for me, especially, a brand new notebook.

The fresh pages beckoned, awaiting the baptism of ink, streaming from my pen. I am an office supplies addict. I could roam around an office supply store quite happily for hours, comparing pens and paper clips. Anyone one else suffer¯ from this same addiction?

As a native Iowan, I also view fall as a new year because of dormancy, of all Read More…

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October 16, 2014

Caveman SEO

rosemary published this at 6:33 am

It’s like nailing Jell-O to a tree.

Google’s constantly shifting policies regarding site quality, authorship, linking, and search results are enough to make a business owner go crazy.

I’m here to cut through the SEO insanity with one simple tip.

If you want your website to move to the top of the search engine results, consistently fill it with information that is useful to your customers and prospects.

That’s it. A caveman could understand it.

Following that strategy will never hurt you, because the search engine’s purpose is to find useful information.

Yes, you can hire an Read More…

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October 15, 2014

Ice More Business with Solid Digital Marketing

Dave published this at 9:48 am

Unless you crawled out from under a rock, you had to have heard about the recent ALS Ice Bucket Challenge.

You may have known someone who participated. You may have even been challenged yourself. It was so widespread that you couldn’t miss it, especially if you spent any time on Facebook or YouTube.

Businesses should pay close attention to the ALS Ice Bucket Challenge.

They can learn something about marketing from it. In fact, it was a brilliant way to promote a cause.

Here are some tips you can take from the challenge and apply to your own business….

Read More…

Filed under Marketing | 2 Comments »

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