November 23, 2014

The 7 benefits of being small

molly published this at 3:00 am

One of my favorite movies of all time features a trampoline, a creepy antique carnival soothsayer and one of the most romantic songs ever recorded. The movie’s protagonist, Josh Baskin, trapped within his pre-pubescent prison, yearns to be Big.

Isn’t that a common yearning for us all when we launch our businesses and organizations? Don’t we all wish that we had unlimited budgets, plush offices in some groovy building and an ability to dominate the market?

If only we didn’t have to decide whether to pay ourselves a salary or stock up on paper Read More…

Filed under management, Motivation, Successful Blog | 19 Comments »

November 20, 2014

Successful businesses use Google Analytics to super-charge their marketing

rosemary published this at 8:51 am

Google Analytics is the Ferrari of analytics platforms. It’s fast, sexy, and can super-charge your marketing.

However, most entrepreneurs and small business owners are just sitting in the car, afraid to leave first gear.

A recently released white paper from Formstack pulls together some interesting stats about how marketers are really using (or not using) Google Analytics. One that stood out to me is that only 33% of marketers track ROI via Google Analytics. Perhaps that’s because it’s so easy to fall into the trap of tracking only the surface, vanity metrics.

Want to know how many unique visitors we Read More…

Filed under Strategy/Analysis | 2 Comments »

November 19, 2014

Did You Make it Your Business to Get the Right Degree?

Dave published this at 2:22 pm

Whether you are planning to go into business for yourself now or maybe down the road, the right business degree can make all the difference in terms of success or failure.

In a day and age when the economies of a number of countries are on shaky ground, having a solid business degree behind you enhances the chances of getting a good job, perhaps one day being your own boss.

The biggest challenge for some is deciding just where to go for that degree. Should they look for a quick two-year degree at a community or junior college, should Read More…

Filed under Business Life | No Comments »

November 18, 2014

Video: Show Us What You’ve Got

rosemary published this at 8:53 am

By Lisa D. Jenkins

Coupled with the mass adoption of smartphones and mobile devices, platforms like Instagram and Vine allow social brands to take advantage of video’s popularity with online audiences.

The days of expensive, drawn out video production are gone. Video is easier than ever to create, publish and share.

If you think video is something that should be added to your marketing strategy but don’t quite know where to start, read on for some inspiration.

I just found Bart’s Fish Tales on Instagram. Fish Tales uses 20-second video to produce the world’s shortest cooking show featuring recipes, tips Read More…

Filed under Content | No Comments »

November 16, 2014

Do you have what it takes to be free?

molly published this at 3:00 am

In my opinion, these four endowments from Steven Covey form the cornerstone of our progression to independence and autonomy as human beings. Each component interacts with the others to support and strengthen our individuality.

No one is perfect, and at any given time, one component will be more defined or developed than the others. However, through regular and periodic review and assessment, we can take responsibility for each attribute as it relates to our independence.

“Every human has four endowments- self awareness, conscience, independent will and creative imagination. These give us the ultimate human freedom… The power Read More…

Filed under management, Motivation, Successful Blog | No Comments »

November 14, 2014

How to Get Your Buyers to Stop Objecting to Price

rosemary published this at 6:34 am

By Scott Dailey

Imagine this scenario:

You just finished making your product presentation and yes, it went as you planned – as you hoped even. Your buyer now knows the costs, and was sincerely engaged throughout. As for the other stakeholders in attendance, they leaned forward often and peppered you with good questions. Things looked good. As you were shaking hands with everyone, you even made sure to ask if you could field any lingering questions. After all, you’re not new to closing and “no, no, no,” is all that’s uttered. You, for a moment, feel triumphant.

Read More…

Filed under Marketing /Sales / Social Media | 2 Comments »

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