July 16, 2007
Liz published this at 9:05 am
Last week a Dawud Miracle and I discussed the problems faced by businesses. We mentioned entrepreneurs, small businesses, even corporations. So much of what came up was not encouragaing — bad messages; bad service; empty offers; no customers; not unique or remarkable; broken promises; clueless and out of focus. Not much most folks would take a risk on.
It’s as if some folks “get,” and the rest don’t get to know.
People rush after productivity tools and use them to further confuse their issues. People wait for customers, and no one comes. They talk about the chances they never got, but that that doesn’t get them. They’re stuck.
Why should anyone be stuck? . . . overwhelmed and out of focus? Why are there problem solvers without problems to solve?
It’s a disconnect. A swiss cheese hole in the available information.
Voices across the Internet say . . . Find your passion. . . . Choose your target market. . . . BUT, they stop there. No one says HOW to do that.
It’s got to be frustrating.
This connector can’t stand to watch problems going unsolved. I’m for breaking OUT of this paradigm starting now — with tools, models, and some basic Inside-Out Thinking.
What is Inside-Out Thinking? Plain and simple, it’s starting from you — head and heart — who you are, as a person or as a company. We’re going to the core to find the values on which to build a concrete foundation.
I’m not talking hours parsing words on mission statements that gather dust. Their pretty, but they don’t pay the bills. I’m talking key, core terms that tell about DOING.
Don’t think heaven or humanitarian honors. Forget making money or impressive words.
Please, answer to one simple question.
As a company, as a person,
What businesslike thing do you LOVE doing?
Here’s how to answer that:
Forget any thought of money. Don’t you dare devalue or discount what you love doing. Not sure? STOP. Quiet yourself. Remember your successes. Here’s where to look for them.
- Look to the future. Three years from now, if a wealthy patron financed you, what would you be doing?
- Look in the past.
- Look at last Saturday or the last time you were with friends. What were you doing that might apply?
- What about your favorite job? What did you love about that?
- What were you really good at in school?
- What are you good at? What would you miss if you couldn’t do it?
You get the idea.
If you don’t know how to complete the picture of you. Ask a friend to tell you what you love doing. Ask quite a few. They know. Truth is, so do you. Once you find out what you love doing, that’s when the thinking starts.
I’m getting jazzed about this.
So, go ahead, give it a shot . . . what do YOU love doing?
It’s not hard. It’s just different — there wasn’t a model before. There will be now.
To follow the entire series: Liz Strauss’ Inside-Out Thinking to Building a Solid Business, see the Successful Series Page.