July 17, 2007
Liz published this at 11:03 am
Not Self-Indulgent, Good Business
Did I really mean to say the word? Yep.
Love. Not like, enjoy, or get kick out of, but have a passion for, live for, hold in highest esteem. Every person needs a quest, a cause, and a purpose.
That’s right. One — that one simple question.
is critical to your business.
Because it’s how we’re wired as humans. We bring our best to whatever challenge we face. We’re better when we’re inspired by deep feeling. We’ve known that since we were kids.
Any less is inauthentic, second-best, didn’t try, plan b, was absent that day, ho-hum, phone it in, stand in right field and let that pop-fly pass us by instead of saying the game . . . we might as well be out!
They’re not promoting self-indulgence. They’re supporting solid business sense.
WHY Doing What We Love Is Solid Business Thinking
What makes loving our work solid business thinking? Why is it more critical now than before?
In his book, A Whole New Mind, Dan Pink points out that “high concept” and “high touch” values (design, story, symphony, empathy, play, and meaning) have become as important as linear thinking, detailed analysis, and spreadsheets.
In the original website version of Cluetrain, Chris Locke wrote, “we are not seats or eyeballs or end users or consumers and our reach exceeds your grasp. deal with it.”
Recognizing a situation and dealing with it, however are two different things. The “dealing” has barely begun.
In this Internet, global economy we deal direct — no middle man. Conversation and relationships matter as much as schedule and budget do.
In plain and simple words, thinking and doing what everyone has thought and done no longer work. Now it’s think and love what we do — That’s the only way to draw customers to us.
Think hard. Thinking alone doesn’t solve every problem. Some problems are human. Some require empathy and finesse. Some situations call for more than intelligent reasoning. Before you talk yourself out of what you love doing . . . think about the reasons we need to bring all of yourself to your business — head and heart.
7 Reasons WHY Doing What We Love is Critical
When we bring all of who we are, full engagement of head and heart, we bring 7 deeper values and higher outcomes to our work.
- Complete presence — focus. We’re all there — the all thinking business is no longer sufficient. Computers can’t smile. Computers can’t listen to the spaces between words. People buy what we sell.
- Peak performance — productivity. We invest more, do more, go further for the work we love.
- Tolerance — perseverance. We have more patience, time, and energy for problem solving when we directly reap the benefits.
- Value and Appeal — compelling story. To compete a product or service has to be useful and beautiful. Simple and elegant, for to the adult and the kid in each one of us. Bringing logic and emotion to a business outdistances the world view of logic alone.
- Total Differentiation — identity. The uniqueness of our being shines through in concept and execution when we start from what we love.
- Fully Invested and Worth Investing In — market value. Rolling all of the above values into one, nothing beats the 360 degree investment of brains, money, and dreams all in the same direction. Any VC worth his or her salt looks for that combination when funding a small business.
- Sense of Worth — authority. We value what we earn and what we love.
Can you see why it’s only sense that a strong business is built on doing what we love?
Got questions yet?
Next: 1.3 WHAT IF you don’t know what you love to do?
To follow the entire series: Liz Strauss’ Inside-Out Thinking to Building a Solid Business, see the Successful Series Page.