July 18, 2007
Liz published this at 11:14 pm
A Strategic Conversation
Where we left the conversation, DAWUD MIRACLE asked me (and you),
What do you feel is necessary to create an effective strategy to promote a business?.
Wow! I’m grinning. Okay, Dawud, you’ve got me now. Strategy and promotion in one question. Hmmmm. I bet my readers will do better than I do on this one. Maybe I’d better unpack the question first.
Strategy . . . I’ve always liked the idea but forth in the book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Much of why I like it is in the title — find an uncontested space where competition is not. The idea is simple. . . . Why swim in the shark invested blood-red ocean where the fight is always on? Why not swim in the calm blue ocean where I can be a category of one?
For once in my life, maybe the fact that I’m different (you are too — right?) can be a fabulous plus if I turn it to my advantage. That’s a strategic thought!
Strategy for promotion . . . As I look back I see a two-part blue ocean-type strategy that has been a part of tpromoting the business I’ve built behind Successful-Blog.
A great product is its own promotion. I’ve created unique value my ideal customers love. The Perfect Virtual Manager — even the concept that we all deserve a personal manager as a rock star might have — has been helping entrepreneurs, small businesses, and a corporation or two take a new look. We’re working as partners to focus their business and find their ideal customers. The PVM is a one-of-a-kind business support structured around a foundational plan I’ve built during 22 years of training people who teach.
The new series, Inside-Out Thinking, in like manner, is unique in an Internet of “me too” content. It promotes itself. The series is something readers need and hasn’t been offered before. The series provides the hows and whys about building a solid business foundation and finding the ideal customers who love what we love to do. By conceiving and designing from my own experience and proven track record — yours might not be where mine is, but you have yours — I’ve created something others cannot also create. They can follow, but they can’t duplicate it.
Open Comment Night, the Virtual Conference last March, this one2one conversation that we’re sharing are all value offerings that I can create unique customer value. Soon enough as I focus my content in the areas that reflect what I’m particularly good at discussing, my competition begins to fade.
Promotion. Promotion is easiest when you ask cusomters to choose between two options:
- A. YOU
- B. Everyone else in the world.
Here’s my most effective promotion strategy.
And since this is a one2one conversationÃ¢â‚¬Â¦ to Dawud, (and you too)
How important is strategy to your business? How does your strategy get built?
If youÃ¢â‚¬â„¢re reading this, IÃ¢â‚¬â„¢d love to hear your answer too.
–ME “Liz” Strauss
Work with Liz!!
One2One is a cross-blog conversation. You can see the entire One-2-One Conversation series on the Successful Series page.