Say It Ain’t So
Ilker says he likes cats, but oh baby, I know the truth.
–ME “Liz” Strauss
This also part of Ilker’s wonderful locat challenge.
Here is a good place for a call to action.
by Liz
–ME “Liz” Strauss
This also part of Ilker’s wonderful locat challenge.
by Liz
h2> Following the Fearless Leader
–ME “Liz” Strauss for my friend Ilker
by Liz
Used well, this four-point definition/decision model can make your business thinking solid, swifter, and more customer-centered.
The goal of the four-part definition is the deep thinking. That’s the only way to stand on solid ground when the tough questions come. By thinking through and answering the four parts of the decision model, we’re writing the unique and compelling story of the business. .
The compelling story — the four-point definition — is important because it answers the only two questions customers care about when choose who to hire.
Key Question 1: What problem do you solve? (Can you, will you, do the job?)
Key Question 2: What is your unique value? (What do you cost? What are your benefits per buck?)
The two key questions are it. This is just one way the fou-point definition/decision model streamlines our business thinking. More on that laters . . .
Now picture me back at that party where someone has asked, “What do you do?” I might answer this way, using the two key questions to guide my reply.
Answer to Key Question 1: I help businesses turn strangers into customer-friends who are fiercely loyal.
Answer to Key Question 2: I have a knack at seeing what businesses do in the way a naive, intelligent customer does. I show clients how they might fix any disconnects in their strategy and relationships.
When it’s you, be sure to answer the two key questions. Then STOP.
Let your audience have a chance to take in what you said. You’ll most likely hear your audience say it back to you in some way. Of course, it’s more meaningful when they talk about it themselves. Even their questions work in your favor.
Explian the problem you solve. Tell why you’re uniquely qualified. Then listen. When I do that I often hear someone tell me why I’m the right person to solve a problem.
Can you stand to hear a potential customer thinking, then talking, about how you might be the right person for a job?
–ME “Liz” Strauss
Is your business stuck? Check out the Start-up Strategy Package. Work with Liz!!
Related
To follow the entire series: Liz Strauss’ Inside-Out Thinking to Building a Solid Business, see the Successful Series Page.
by Liz
Patrick was a 6-year-old white kid, who lived in the inner city — possibly the red light district — he walked to school, where I was a student teacher.
It was a rough school in a rough neighborhood. The kids were full of energy and life. About 700 students filled five classrooms at each grade level from 4 years old (pre-Kindergarten) through 10 years old (5th grade). In that group of students, only 10 kids were Caucasian. The rest of the school was African American. Of those 10 Caucasian kids, 9 of them got beat up or hassled daily. Not Patrick.
I was working on my honors thesis. So I did a histogram. Patrick turned to be the most admired — academically and socially — among his classmates. He was the one they would all ask to a party. He was the would all ask for help with their homework.
What was it about Patrick? Patrick had something special. Everyone liked him.
It was his way of being. It was his attitude about life and himself. It was his charming, disarming smile, that said, “What? Pick on me? I’m a little kid, only six years old. You must be kidding!” Everyone liked Patrick. It was impossible not to.
He soothed the savaged beasts and charmed all of the teachers.
He was bright love and sunshine in the inner city. I smile to remember him.
He was only six years old then, but Patrick is still a role model for me.
We can change the world — just like that.
–ME “Liz” Strauss
by Liz
If schools everywhere were as much about listening to ourselves as they are about listening to our teachers, how do you suppose the world would be changed?
–ME “Liz” Strauss
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Bloggy Question 59: A Whole New Blog Network?
Bloggy Question 58: I Read, Therefore I Am . . .
Bloggy Question 57: Excuse Me, Thought Leader
Bloggy Question 56: Get Your Own Network!
Bloggy Question 55: It’s My Vacation!
by Liz
For this week’s dots, I chose the theme…
passion
In the true spirit of Liz’s blogpost today, these dots did the most noble thing, they surrendered to their passion. They became Visible, Valuable and Mighty.
When you arrive at one of these dots… it’s like jumping into the ocean from a cliff, you are totally and immediately immersed into their lives, their passion.
I chose these dots because to many readers they will appear to be unconnected, three seemingly unrelated blogs. I connected them not through their subjects but through their hearts.
Ruth is a long-time member of TheGoodBlogs. I’ve admired her consistent posts on food for all seasons. Each post is lovingly crafted with gorgeous pictures that inspires me to run to the kitchen and forget all my incompetencies as a cook. A blogger’s feast with a personal twist.
She even has a worthy competitor to the venerable Klondike bar (hardcore SOBs will know, that Klondike bars on Open Mike Tuesdays at this blog are synonymous to beer at Cheers).
I met Jesse, Gitr, at Sobcon07. He is passionate especially when it comes to the World of Warcraft. Did you know he describes himself as having a 5th degree blackbelt in Microsoft Word! With close to 700 blogposts, he’s far from done and if you’re a gaming nut, you’ll appreciate the dedication and quality of his posts. It’s also why the blog is great, it is about Gitr playing the game not just another game review site. It is life of Gitr in his virtual world. Gitr is the WOW factor.
When you visit Director Tom, there is no doubt that Tom is filmmaker. Scratch the surface and you’ll find Tom is more than the about lights, cameras, action. Those are merely props. He wants to tell your story through his medium and expertise and make it inspiring, personal and emotional. Tom says, My deepest desire is to see these stories help the world become a better and kinder place. That is Tom’s real passion. He wants to make us say, Let’s See That Again!
I get the sense that as long as they breathe and have a keyboard nearby, these dots will not go gently into the night. They will rage forever…
because they are simply mirrors of the souls who feed them.
May the dots be with you!