I was over at Dosh, Dosh last night, reading his post about building a popular blog. A point he made got me thinkng of a post of my own about successful and outstanding blogs. Linking the two together is a service to Maki, me, and our readers because it connects like information for like-minded folks. It’s also a way to show spiders how related we are.
When we add a link as a trusted author, it’s like saying to a reader, “If you like this, you’re bound to like this too.”
Itâ€™s the same when we’re writing a post, and we realize what weâ€™re saying ties neatly with something we’ve written before. Readers deserve a link that will take them to the previous work. Those internal links are of value in almost every direction we look.
The Value of Intra-Links
Internal links have three key values.
- They offer readers more content on a subject theyâ€™re interested in.
- They increase your page views when readers follow them.
- When you use well-thought descriptive anchor text, they help search engines interpret the content of our blogs.
Internal links are like ladders through the scaffolding structure. They can draw readers further into a blog the same way they draw in search engine spiders through the content. Readers become more involved and more a part with each link they follow. That involvement leads to a comfort-zone, a sense of belonging. Readers become intimate with the content on our blogs.
Use internal links to make the structure of your blog stronger and to invite readers to get to know you better too.
Do you use internal links to say to reader, “If you like this, you have to see this too?”
–ME “Liz” Strauss
Work with Liz!!