By Kelly Gregorio
Business blogs are great; they can connect you with your audience, provide you with an outlet to interact and help in your ever-lasting effort to develop a positive brand image.
But as the popularity of business blogging has increased, so has its blandness. Hundreds upon hundreds of business blogs are out there, making it difficult for audience members to know which quality blogs are worth following.
One deciding factor is a blogÂs newsworthiness. Now, no one is asking you to break hard news, but there are some steps you can take to position your blog as relevant and timely. Read on to discover 4 additions you can make to your blog while providing content that is relevant, relatable and on-trend.
1. Host an Interview
Even if you aren’t well-versed in the latest news within your industry, there other experts out there who have that expertise. Consider inviting a newsworthy person onto your blogÂs pages in the form of an interview. Audience members will enjoy a fresh perspective and a twist in your normal content delivery.
Once more, even though it’s not you who is providing the ÂnewsworthyÂ commentary, your effort to connect your audience with this type of information will still position you as a leader in your field. When prompting someone for an interview, point out ways in which you could cross-promote (perhaps they have an upcoming book or service theyÂre offering); your best bet for landing an awesome interview is to craft a win-win.
2. Comment on Current Events
When big news hits it seems like every news outlet is reporting on it (and based on the same passed-around press release, the same story easily gets recycled.) However, just because a hot story has been reported on doesnÂt mean you canÂt provide your own unique twist and angle, i.e., your own perspective.
Add in some commentary on relevant current events; see if you can get people sharing and debating certain ideas. Add a twist to a popular subject by posing Âwhat ifÂ scenarios to your audience. Use your imagination to spice up the contemplation of black and white facts.
3. Report on Personal Trends
While it may not be the top trending topic, within your own small business you break news and witness the emergence of new trends all of the time. Consider ways in which you could turn your own entrepreneurial experiences into relevant story lines. Not only will audience members get use out of your action-oriented advice, but by sharing your personal stories and situations, you are likely to increase loyalty and engagement by opening up and letting followers in.
4. Set Up ÂGoogle AlertsÂ
Based on your industry there are certain key words that float around your immediate atmosphere. Setting up a free and simple Google alert is one way to get a jump on new developments and reports.
Whether you end up reporting on the information your alerts deliver or not, an act like this is just good measure as it allows you to stay on top of whatÂs trending within your industry. In one way or another that engaged education will be reflected either in your blog or other areas of your business. Staying current and educated is everything Â especially for the busy entrepreneur.
How newsworthy is your blog?