April 23, 2013
rosemary published this at 8:27 am
By Chris Nosal
Over the years, going through various systems, methods, and education on marketing, I’ve come across a lot of information on the topic; much of it subject to debate, criticism, and even being completely contradictory (which made it hard for me to decide what to do, and what not to do).
However, one of the biggest things I’ve learned in marketing and working with people, is that successful marketing often comes down to just a few basic principles that, while often overlooked, make perfect sense when you think about them, but you can only learn them by listening to the people you’re serving.
But if you’re like me (and so many other marketers out there), you’ve gotten so wrapped up in trying to learn all the latest, greatest, and best “techniques” and tactics” that you were never able to see the basic reality of marketing itself.
And in this post I’d like to share with you 3 simple strategies that transformed my entire business:
1. Focus On Creating Great Products.
We know that our products and services are, ultimately, the only reason we make money, and they’re what we get paid for, yet I’m forever amazed at how many marketers take the element that is at the CORE of the success of their business, give very little time or attention to making it great for their customers, and are often content to sell mediocre products, as long as their marketing is good.
We live in the social media age, and if you want to get a good reputation, and to have a thriving business, your first priority needs to be on focusing on the core moneymaker in your business, which is your products; plain and simple, if you put great products in front of people, they will pull out their wallets.
2. Start By Building Trust.
Everywhere I look, I see hype and sensationalist claims; people shamelessly bragging and throwing hype in your face about how great their products are, and while this worked at one time, before the rise of the internet, when 4 or 5 people were doing it, and you had time to listen, now we hear this propaganda so many times a day that we just tune it out, and all these claims just blend into one big pile of noise.
If you want to stand out with your readers, start by talking about why you created your products, educating readers on the features of your product, and teaching readers how your product is going to benefit them. If you really want to stand out, build a loyal following, and get noticed, start by focusing on creating an intimate relationship with your customers.
3. Be Passionate About What You Do.
Whether it’s Mahatma Gandhi, Martin Luther King, or Steve Jobs, people get behind someone who has a VISION, because they see how that vision will benefit them, and the world, and want to see that vision fulfilled. That’s the real secret to building a lasting business that works.
When you inspire people with a vision, you give them something they can get behind and support, and instead of just pitching a product, you’re building an emotional bond with people, and connecting with them on an intimate one-on-one level, which is a THOUSAND times more powerful than just trying to convince someone to buy something they don’t already want so you can make money.
No matter what you do, you need to make sure that you’re doing something great, because once you’re gone, no matter how much money you’ve made, you can’t take the money with you, and you can’t get back the time you’ve lost once it’s gone.
Remember what I said at the beginning of this post; the people you’re SERVING.
Your job and focus in marketing is not to make money, it’s to serve people, and if you follow this formula, the money will come naturally as a result of the service you provide.
So make sure you don’t become a slave to money, and that you use your life doing something you’re passionate about that helps people.
When you follow this formula, you’ll find that not only does it make you successful, but it also provides the added benefit of helping others, giving your life real meaning, and enabling you to make the most of every moment of your life.
Remember that if you truly want to be successful in marketing or business, it starts with focusing on making the biggest possible difference you can in lives of the people you help, doing what you love with your life, and you’ll find that everything else falls into place naturally.