September 7, 2007

5 Leading Bloggers and 5 Reasons on Why We’re Blogging Less

published this at 7:38 am

What’s Your Reason?

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Blogging less. . . . Some folks say it’s because bloggers are moving to social networks. That made sense at first. But does the rise of social networks really have anything to do with blogging less? I took a closer look. Five bloggers I highly respect gave other reasons.

1. I have to pay the rent.

Hugh MacLeod at gaping void gave 6 answers to why we’re blogging less. He used one of his illustrations from 1998, called “Dorothy.” It says:

My flame has gone out
My fuel has been spent
I forgot how to love
I can’t pay the rent

2. I got some kind of busy.

In That Blogging Less Meme, Josh Hallett says

Yeah there was the meme going around about blogging less. A good friends recently said, “Yeah, I live that meme…no need to post about it.” Ha. Well I’m living it as well.

All my friends that work in the space are busy, very busy. We’re all damn busy.

I used to blog quite a bit in what could loosely be termed the ‘thought leadership’ vein….that was commentary on this evolving world of social media. It was great for business development, but then I ended up getting busy, too busy to blog :-)

3. I’m talking in shorter bits.

Last March, Steve Rubel was predicting this in Twitter, Human Attention and Moore’s Law.

Ahh, Moore’s Law. Thank goodness for it. Moore’s Law says the speed of chips and storage capacity double as they get shrink in physical size and get cheaper. Therefore, everyone benefits. This includes consumers/users and developers/producers (which frequently overlap in this new era). It gives rise to new services like Twitter.

However, there’s a serious catch. Your brain does not obey Moore’s Law. It’s aided by it, for sure. But the truth is. there’s only so much you can pack in there. That’s why David Allen sells so many Getting Things Done books. . . .

Now, here’s where it gets interesting. Will people spend less time writing or reading blogs and more time Twittering? I posed this question on Twitter and got a resounding no. I am not so sure.

4. I think blogging more means blogging less.

Eric Kintz says blogging less isn’t the point in Why Blog Post Frequency Does Not Matter Anymore.

If you want to be a top 50 Technorati blogger, you will most probably still need to post several times a day. But for the rest of us, we should think seriously about the added value of frequent blogging. Actually, according to Technorati, only 11% of all blogs update weekly or more. What will matter more and more is what you write and how you engage, not how often you write.

As the blogosphere matures, the measure of success will shift from traffic to reader loyalty. As Seth Godin says in his post, “blogging with restraint, selectivity, cogency and brevity (okay, that’s a long way of saying “making every word count”) will use attention more efficiently and ought to win.”

5. My blog is not my life.

I like the way Deb Weil approaches it. Why I’m blogging less . . .

Because I’d rather be planting my garden. Or picnicing with Lucy, age 3 – see feet at left.

Are you blogging less? If you are, what’s your reason?

–ME “Liz” Strauss
Work with Liz!!

Filed under Successful Blog, Trends | 44 Comments »


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44 Comments to “5 Leading Bloggers and 5 Reasons on Why We’re Blogging Less”

  1. September 7th, 2007 at 8:06 am
    Char said

    I am blogging less – because I am so busy with paid client work – and I want to make sure that what I blog is quality, so sometimes that means waiting another day.

  2. September 7th, 2007 at 8:11 am
    ME Strauss said

    Hi Char,
    I think that’s a darned great reason. I see so many spending 80% of their time on their blog and only 20% on their business. Seems backwards to me.

  3. September 7th, 2007 at 8:59 am
    Ariane Benefit, Neat & Simple Living said

    Hi Liz, what a great topic. I am also blogging less and have been thinking about putting on hold. It’s quite heartening to see that I’m not alone in this. I bought into the “you have to blog often to be credible”..and yet, I find that I really appreciate bloggers who don’t blog very often because I can’t keep up with everyone I’d like to keep up with.

    I’ve been thinking about only blogging once a week or maybe even less. For all the same reasons I’m reading in your post. I’m very busy with paid work…and I realize that I have sacrificed some of that by scheduling more office days so that I can keep up with my blogging related activities.

    I’m also in the process of growing my business by adding people, figuring out how to hire and work with an office assistant, and I also want to finish writing my book. As much as I love blogging, it becomes a source of stress when it’s another “have to do”.

    Thanks for helping me solidify my commitment to blog less and live more!

  4. September 7th, 2007 at 9:11 am
    Scott said

    I recently decided to bite the bullet and become a professional writer (whatever that is ;) ). The first thing I noticed was that as I started writing “offline” I was less and less able to write for my blog.

    I’m writing for my blog now, but it is going to be on a much less frequent basis than before.

    Reasons for this? I guess one would be that my offline writing, which is very personal, takes up a lot of energy, so I don’t have a lot of strength to write a blog post and then do all kinds of promotion, etc.

    However, I suspect that the real reason would be #1 up there; blogging just wasn’t paying the bills. If I wanted to continue with what I love, i.e., writing, I needed to switch to a format that allows me to earn an income. So rather than selling out my blog with a bunch of ads and affiliates, I decided that I was a lot more comfortable with selling my writing to publishers on its own merits.

    That said, I’m still blogging, and I still consider my blog to be a significant part of my portfolio, but I think of it more as a side project now.

  5. September 7th, 2007 at 9:14 am
    Tammy Lenski said

    Yep, I’m blogging less too. Reasons 2 (business is hopping), 4 (aiming for quality not quantity) and 5 (I think of myself less as a blogger than as a business owner who blogs–others may find the distinction fuzzy but it works for me).

    Blogging is alluring if you like to write and think and engage and put yourself out there. That’s true for me and I suspect for you, too, Liz.

    I have to reconsider my priorities periodically, and find the right balance between doing things I enjoy and those that are important in the long run.

  6. September 7th, 2007 at 9:17 am
    ME Strauss said

    Hi Ariane!
    I ran into those same problems and had to face them down last year over SOBCon. I really had no choice. I’m better for having made it.

    Now I understand where the blog fits in the bigger picture of a business. :)

  7. September 7th, 2007 at 9:21 am
    ME Strauss said

    Hi Scott!
    I think it might be the interactivity of our blogs that make it so hard to turn our backs on them. It’s like saying “no” to our friends and family. Don’t you think? At least it was for me.

    I know what you mean about writing . . . I have only so many writing word inside me in a given day and then I need to refuel. Sometimes I go play with pictures. :)

  8. September 7th, 2007 at 9:23 am
    ME Strauss said

    Hi Tammy,
    I think of myself less as a blogger than as a business owner who blogs.

    I think the folks who don’t see the distinction are the ones having a problem — few businesses are actually blogs and not every blog can be a business. :)

  9. September 7th, 2007 at 9:32 am
    Karin H. said

    Hi all

    No, I’m not blogging less, but more ‘spread’ over the blogs I own/manage.
    Less on each, with (hopefully) more quality on each, and in the event it still is lesser in total than before is due to the fact that ‘proper’ blogging is starting to get a positive effect on our turnover ;-)

    But to be honest, I don’t really see a trend in less blogging by most bloggers I know. Think some days are ‘worse’ than others, but could be caused by everyone rethinking, rebranding their own blogs – that I do know is a trend (and one IMHO for the better).

    Karin H. (Keep It Simple Sweetheart, specially in business)

  10. September 7th, 2007 at 9:40 am
    Jesse Petersen said

    Hey Liz,

    I’ve been blogging less, surfing less, and playing games less. Everything is taking a backseat to family time and doing my best with my classes.

    As Phil says, “Work hard now or work hard forever.” I’d rather have time later, so I’d best bust my butt now and get positioned for the future.

    I’ll be around for a good long time, just not as frequently for the time being. Keep the candles burning.

  11. September 7th, 2007 at 9:41 am
    ME Strauss said

    Hi Karin!
    Great to see you!
    Maybe some of it is, as with you, that some folks are spread more thinly; some are commenting less; some are blogging less; some are reading fewer feeds; and maybe we’re all getting some perspective of where blogs fit realitistically. :)

  12. September 7th, 2007 at 9:55 am
    gp said

    Back to my “less is more ” theory.. .Thanx for the food for thought

    gp in montana

  13. September 7th, 2007 at 9:59 am
    Karin H. said

    maybe we’re all getting some perspective of where blogs fit realitistically

    ;-) As with most things in life, after we’ve taken the first hurdle full speed, we start jogging along – going where we want to go – in a steady and reliable tempo.

    Karin H.

  14. September 7th, 2007 at 10:03 am
    ME Strauss said

    Hey Jesse!
    You certainly are working hard now. Anyone can see that! You’re growing a mile a minute. You’re a guy who’s going places! Your blog will still be here. :)

  15. September 7th, 2007 at 10:07 am
    ME Strauss said

    Hey GP!
    Somehow I have a feeling that your less is a WHOLE lot MORE than most people’s more to start with. :)

  16. September 7th, 2007 at 10:08 am
    ME Strauss said

    Hey Karin!
    I had a feeling that you and I were going to agree on that point. :)

  17. September 7th, 2007 at 10:21 am
    Karin H. said

    :-)

    Karin H. (Not blogging the coming 5 days – we’re having a well deserved long break!)

  18. September 7th, 2007 at 10:39 am
    Martin Neumann said

    I don’t see myself as blogging less, but more as blogging smarter.

    In fact, my perspective of blogging is evolving from being a medium to being just a publishing platform – and from that it’s a quality over quantity issue. I don’t see the need to post 2-3 times a day or 10-15 posts a week.

    I like the thought that we’re coming to a stage of getting a perspective of where blogs fit in … realistically, in the wider community. It can be a shock to the system when you realize that 99% of people don’t give two hoots about blogs and blogging.

    So Eric at #4 is my pick of the bunch – blogging smarter to build reader loyalty. If that means blogging less then so be it.

    or … scratch all of the above – it just as easily could be a natural collective response to the information overload that’s been smothering us over the last few years.

  19. September 7th, 2007 at 11:22 am
    Nathania - Bold Interactive said

    I’m blogging less because I’m writing better. I don’t write unless I have something very meaningful to say. I don’t need to cover some update Google did – because a thousand other bloggers will write about that.

  20. September 7th, 2007 at 11:24 am
    ME Strauss said

    Hi Martin!
    It is a shock to think that most of the world isn’t past email and doesn’t read the comments. Blogging is starting to shake itself out and it sure does seem that we’re taking things in stride.

    Gosh, I look back and think how young I was 2 years.

  21. September 7th, 2007 at 11:30 am
    ME Strauss said

    Hi Nathania!
    I love that sentence I don’t write unless I have something very meaningful to say. I’m that way about my blogging these days and it’s so much easier. :)

  22. September 7th, 2007 at 11:37 am
    AgentSully said

    yes, I’ve been blogging less this summer than last spring b/c I wanted to spend more time with family. I think this fall as school starts I will use the “extra” time to stay at about the same level of blogging, but find ways to make my blog more attractive to readers.

  23. September 7th, 2007 at 11:49 am
    James said

    I have noticed this trend on many blogs. I think is also part of the guest blogger trend.
    I don’t blog as much as I want simply because I am too busy most of the time. I spend a couple hours on a typical post-I type slow.
    To be honest, sometimes I don’t blog simply because I am lazy. I wonder if this would be a more honest answer for others as well.
    I actually intend to blog more or at least more consistently. It alarms me to realize suddenly when a week has past and I have not made a post.

  24. September 7th, 2007 at 12:17 pm
    ann michael said

    Hey Liz!

    I’m definitely blogging less, but I’ve finally gotten over the guilt. I am COMPLETELY with Tammy! Ditto. Ditto. Ditto.

    I believe that “personal publishing” will be a part of my life for a long long time. I’m also starting to get into Facebook which is great for quick questions that can evolve into a blog post (or not). I also no longer feel the need to blog on the days when I really have nothing to say!

    Great topic!

  25. September 7th, 2007 at 12:18 pm
    ME Strauss said

    Hi Agent Sully!
    Time with family is important, but so is time for studying. It’s as if you have a portfolio of time to allocate like a stock portfolio. :)

  26. September 7th, 2007 at 12:22 pm
    ME Strauss said

    Thanks James for bringing up the “guest blogging” trend. It does seem like bloggers seem to get their blogs to a certain level and then back off and invite a team in to write for them . . . or we all go write on each other’s blogs — maybe that’s a case of reaching a “content saturation” point.

    Do we just get tired of what we’re writing about?

  27. September 7th, 2007 at 12:33 pm
    Mike said

    Hi Liz,

    I’ll vote with the “I’m out of my ‘blogging for blogging’s sake’ phase” crowd. I am also appreciative of this trend, since there are so many great blogs (the list of personal development blogs that’s evolved recently is both exciting and daunting).

    Sometimes I can best contribute to the blogosphere by commenting on other folks’ posts instead of focusing on my own topics. Good comments (not that I’m claiming mine are special) require just as much thought as good posts. And I happily spend my energy in that effort.

    Okay, enough prattling on. See you later!

    Mike

  28. September 7th, 2007 at 12:59 pm
    ME Strauss said

    Hi Ann,
    You, Tammy, and me.
    Ditto, ditto, and ditto. :)

  29. September 7th, 2007 at 1:38 pm
    Educational Technology and Life » Blog Archive » Blog Guilt & Upgrades said

    [...] suggests some reasons bloggers are blogging less these days, many of which resonate with me: 5 Leading Bloggers and 5 Reasons on Why We’re Blogging Less (Via Successful [...]

  30. September 7th, 2007 at 5:03 pm
    http://www.successful-blog.com/1/5-leading-bloggers-and-5-reasons-on-why-were-blogging-less/#comment-416773 said

    [...] do not normally write about updates to various things that Google produces. (I stated as much in a comment on Liz Strauss’s blog just today!) But something happened that has given me a new lease on [...]

  31. September 8th, 2007 at 6:43 am
    Thiru said

    I am blogging less than usual, because I am trying to create unique content – I am not (neither my readers) happy with filler posts.

  32. September 8th, 2007 at 7:46 am
    ME Strauss said

    Hi Thiru!
    Unique content is worth the wait, definitely! I can’t think of a reader who would disagree with that! :)

  33. September 8th, 2007 at 9:46 am
    Jackt said

    I use my blog as a tool and an outlet. It is primary function for me is as a place to sharpen my writing skills.

    As I enjoy many types of writing I find it necessary to keep up the blogging so that I can maintain the practice regimen.

  34. September 8th, 2007 at 4:45 pm
    ME Strauss said

    Hi Jackt!
    That’s how I started blogging . . . to keep up the writing discipline. I wanted to have a reason to write every day. It makes total sense in that situation. :)

  35. September 10th, 2007 at 5:27 pm
    Alex Shalman - Personal Development said

    Since starting the personal development blog on 12/15/06 I have been posting fairly short blog posts. It has to do with your #4 and making every word count.

    I personally don’t like reading long blog posts. I lose interest.

    As far as post frequency, I occasionally get busy, leave the country, study for my Master’s degree. You know, life gets in the way.

  36. September 10th, 2007 at 7:08 pm
    Jonathan-C. Phillips said

    humm, I’m not blogging less (kidding), I’m just blogging differently these days :)

  37. September 10th, 2007 at 7:11 pm
    ME Strauss said

    Hi Alex!
    I think knowing your readers and knowing your life are great reasons to drive the way to post to your blog. Sounds like you have things under control! :)

  38. September 10th, 2007 at 7:12 pm
    ME Strauss said

    Hi Jonathan!
    You’re not blogging less . . . just putting more days in between them. :)

    I think you’re finding a new voice for your blog. :) I can’t wait to see what comes out of this. I had a similar problem when my blog was about the same age. :)

  39. September 10th, 2007 at 7:16 pm
    Jonathan-C. Phillips said

    hehe, yep, you’re right! ;)
    humm, so it’s the 6 months thing?

  40. September 10th, 2007 at 7:18 pm
    ME Strauss said

    Actually, Jonathan,
    Now that I think of it . . . it could very well be. :)

  41. September 11th, 2007 at 4:55 am
    @Stephen said

    I am posting less on my own site, but I am writing more, and more complicated posts. Also, I have been writing guest posts for other blogs, so the amount of writing is staying about the same. But traffic and subscribers are up!

  42. September 11th, 2007 at 4:58 am
    ME Strauss said

    Hi Stephen!
    I bet your visibility has something to do with the new subscribers and when they arrive their finding that you’re offering them quality content. It seems a winning combinsation! :)

  43. September 17th, 2007 at 7:08 pm
    theory.isthereason » No time to blog? Why you should start your own lifestream… said

    [...] combed the blogosphere and took soundbites from various A-list bloggers to give us her “5 Leading Bloggers and 5 Reasons on Why We’re Blogging Less“. It’s fun reading about this emergent “blogging less” meme, and if [...]

  44. September 18th, 2007 at 6:31 am
    US » Blog Archive » No time to blog? Why you should start your own lifestream… said

    [...] combed the blogosphere and took soundbites from various A-list bloggers to give us her “5 Leading Bloggers and 5 Reasons on Why We’re Blogging Less“. It’s fun reading about this emergent “blogging less” meme, and if [...]

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