May 17, 2011

5 People Who Can Turn Your Community into a Focused Influence Network

published this at 7:47 am

It More Than What Naturally Occurs

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I sat at Brogan’s Roast earlier this month and the thought struck me how much we depend on each other. No one would question that our friend, Chris, enjoys the friendship of thousands of folks who would stand by him and help whenever he needs it. All you had to do was be there to feel the expanse of love in the room coming from the countless people who are in his massive network of colleagues, friends, coworkers, family and people who consider him their teacher.

Numbers like that can provide a huge pool of energy when you want to help a cause, make something happen, or move an idea across the internet. Certainly that’s true. But knowing a lot of people and even having a lot of people who know you is not the same as having a strategic network. To be strategic, we have to look how we the sort of individuals in our networks into groups. How we sort our networks into groups can support or thwart our goals. Our choices in mentally forming those groups inform our decisions about who we listen to and what we do.

Most people consciously or unconsciously group their community in an outward fashion. If you ask, they can see how the community becomes part of what they do. Who are the people in your community groups?

That sort of grouping naturally occurs in any community group.
It takes more — 5 particular types of people — to turn that community into a focused influence network.

5 People Who Can Turn Your Community into a Powerful Influence Network

Strategy looks at building something with thought and opportunity to strengthen the network and build a well-rounded group. Rather than looking who shows up in an outward fashion. Strategy builds with a plan of action. Strategy chooses five types of people who can provide infrastructure and stability that power the network with information and communication when we want our networks to help that cause, make that something happen, or move that idea across the internet.

Look at successful leaders — people you think of as influencers and people who enjoy repeat success. They’ve gone past community to developed information channels. They have skills at collecting and managing their contacts. They also include five kinds of people in their networks to keep the systems working fluidly and with balance. Can you spot these five in the successful communities you know?

It takes a focused team to manage the firehouse flow of information that comes at us from every direction. It takes that same kind of focus to deliver on a promise of service that will scale beyond the one Chris Brogan or even that brand team that might want to be everywhere doing everything in the best way we know. The people who celebrated this guy we all admire and love came in many types and play many roles in the community that is Team Brogan. We’d all be wise to find a few of those types to support us too.

If you look in your community, I bet you’ll find that you’ve got a few of them already there. How will you introduce yourself and invite them into your brand?

Be Irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

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Filed under Inside-Out Thinking, Interviews, Successful Blog | 4 Comments »


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4 Comments to “5 People Who Can Turn Your Community into a Focused Influence Network”

  1. May 18th, 2011 at 8:23 am
    Rosemary ONeill said

    This is a topic that not many people are talking about…everyone is so focused on the “chief influencer” and the “influencees” that they haven’t considered the team that supports the chief influencer. Great insight!

  2. May 19th, 2011 at 4:56 am
    ME Liz Strauss said

    Hi Rosemary,
    You’re so right in what you’re seeing. No one person makes anything huge and meaningful. We all need each other to build that big dream into a reality. ;)

  3. May 21st, 2011 at 9:29 pm
    Suzie Cheel said

    Brilliant Liz,
    We look to the leaders and the experts so often as you say we forget the other 4- love how you have identified them too.:)

  4. May 22nd, 2011 at 5:04 am
    ME Liz Strauss said

    Hi Suzie,
    So many of our friends are great leaders, what we need is a team. Leaders can’t build some big world-changing goal alone. We need folks who can help us, teach us, and bring us to other folks we don’t know. Thank you for noticing. :)

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