May 18, 2012
Liz published this at 7:30 am
How to blog series
You’ve created a blog, made a few posts, maybe even installed some ads for the extra income. You’re locked and loaded to take the Internet by storm. But where are all the comments? Where is the dedicated audience breathlessly hanging on your every word?
Don’t worry, you don’t have to succumb to the tumbleweeds just yet. If you’re eager for more fans, here are five steps to increasing your blog comments.
1. Comment On Other Blogs
Before anything else, you need to establish your presence in your field. This is most easily achieved by commenting on other blogs and making a name for yourself as someone worth listening to. By making smart, funny and helpful comments on other blogs, readers will be interested enough to follow you back to your own.
2: Respond To Comments
No one likes to be ignored, and if your commenters feel like they’re shouting into an empty void, they become much less likely to comment in the future. To gain (and keep) an active community of followers, you’ll need to make a habit of responding to their comments. Answer their questions. Suggest new tech. Outsource their problems if you have to. Regardless of the content, just make sure their comments don’t go unnoticed. They’ve taken time out of their lives to comment on your blog; the least you can do is offer them the same courtesy.
3. Create A Community
It’s basic psychology: people like to belong. Take advantage of this by turning your commenting pool into a community – a place with its own language and lingo, a place where people can build friendships and swap stories without feeling out of place. If something happens to one of your followers, spotlight it. If you think two people would really get along, mention it. Make introductions among your followers. Create memes. Reference inside jokes in your updates. When new visitors feel the urge to “fit in,” you’ll know you’re doing it right.
4. Ask For Opinions
The best thing that can happen to any blog is a lively debate, so inspire some passion by soliciting the opinions of your followers. Make polls, ask leading questions (“what do you guys think?”) and encourage the most vocal of your readers. Don’t be afraid to touch on scandalous topics, because those often create the most heated (and long-running) exchanges.
5. Be Interesting
What makes you comment on a blog? What pushes you from a mere reader to an active participant in an exchange of ideas? It wouldn’t have happened if the blog wasn’t interesting or engaging enough to merit your response.
To this extent, if you want comments, you just have to be a good blogger. You need to be active, interesting, and well-informed in your field. Your post should be entertaining and relevant. Your comments should be smart and useful.
Simply put, if you want more comments on your blog, make your blog worth commenting on.
Thank you, Virginia! Engagement is always a noble quest.
–ME “Liz” Strauss
Work with Liz on your business!!