April 10, 2006

5 Sure-Fire Ways to Break the Promise of Your Brand

published this at 6:17 am

Brand YOU Common Sense

Personal Branding logo

All of this Brand YOU conversation really does come down to common sense. In order to make a strong place for yourself in the world of business, you need to know yourself. You need to capitalize on your strengths and shore up your weaknesses, to find ways to let people know how you add value, and to think deeply so that you can speak to the unique assets that you bring to everything that you do.

Being able to do those things puts you ahead of most folks–if you keep the ideas in perspective–because most follks don’t quite understand the concept of brand versus product or store. Keep in mind your brand is a promise you make. Not everyone will take you up on it. Some will look for you to break that promise. One day, in some way, you probably will.

5 Ways to Break the Promise of Your Brand

Here are 5 sure-fire ways to break the promise of your personal brand.

Just like any broken promise, no personal brand at all is better than a broken personal brand.

Turning Brand YOU Upside-Down

Personal Brand Logo upside-Down

Now that you’ve identified your personal brand and you know what it’s there for. It’s time to turn it upside-down. It’s time to add the most crucial part of it. ME–Well, me the customer. The customer is the reason you made a brand in the first place. The customer is the one who lets you know what your brand really is.

Now Brand YOU becomes Brand YOU & ME. Two is a lot more fun. Just wait I’ll show you why and how.

–ME “Liz” Strauss

Related articles
Brand YOU–2 Keys to Leadership
Your Resume-The Brand YOU Brochure
Brand YOU–You Are What They See
Building a Personal Brand–YOU

Filed under Branding, Motivation-Inspiration, Productivity, Successful Blog | 8 Comments »


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8 Comments to “5 Sure-Fire Ways to Break the Promise of Your Brand”

  1. April 10th, 2006 at 9:08 am
    Martin said

    Hey Lilz,

    Good counterpoint to your “Brand You” series – just as you’re teaching us all the art of personal brand building we all must remember that brands can easily crumble if neglected or abused.

    And now you’re moving into new territory with including the customer in your brand (looking forward to it) remeber: the customer holds all the cards these days!

    btw, been a little busy lately as we’re going through a critical phase in my offline gig – so no quality blogosphere time for me.

  2. April 10th, 2006 at 9:12 am
    ME Strauss said

    Hey thanks for noticing, Martin.
    I was starting to think that I was pushing a self-centered look at branding and that it was time to get the customer in the picture.

    Hope all is going well with your gig. I’ll pass the word along to Angie. Good luck and make lots of money. I’m going to need soon you know. :)
    Liz

  3. April 10th, 2006 at 9:23 am
    Martin said

    errr … yeah I’m raking in the mega-bucks … yeah right. When it’s all said and done I’ll be free for at least 9-12 months to pursue my main focus – ePublishingDaily.com and other publishing activities – I’m tweaking ePubDaiy in my spare time ever so slowly. Mark June 1 on your calendar for that re-launch.

    Meanwhile I’m plugging away at SmallOfficeMedia (1 hr a day – a zillion posts, metablogging small business)

    Pass the word along to Angie (and yourself) that it’s all still a go – I’m aslo interested in “Brand You” as an eBook.

    “getting the customer in the picture” – yep it was time, and it’s very Chartreuse in thinking :-)

  4. April 10th, 2006 at 10:56 am
    ME Strauss said

    Hi, I’m back from my meeting. I’m glad you went on without me. :)

    It’s good to know you’ll rolling in zillions for when I’ll need you to ake over my support.

    I’m glad to hear you’re on for the Brand YOU book too, espcially with the Brand YOU&ME back end. I won’t tell Chartreuse that you degraded his thinking by saying what you did. :)
    Liz

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