December 21, 2007
Liz published this at 9:50 am
Be a Power Blogger
This week, b5 business bloggers were discussing ways to bring more value to our readers. The question was barely asked when Eric Eggertson offered an answer on how to blog with power and more efficiently.
Eric Eggertson knows a bit about where he comes from. He’s been involved in corporate communications since 1987. He’s conceived and executed internal and external communication strategies for government agencies, non-profits and co-operatives in Saskatchewan. He blogs about public relations and has been doing so since January 2005 on the Common Sense PR blog for b5 media.
As soon as I read Eric’s email, I asked if I might use his email as a blog post. I thought what he had to say should be published. He graciously agreed.
“Be my guest, Liz!” is what Eric said.
So I give it to you raw and unplugged, like the value content that it is. By the way, Eric didn’t name this post I did. I think his ideas truly are incredibly intelligent and I’m hoping you’ll put them to use right away.
7 Incredibly Intelligent Ideas for Blogging More Efficiently
by Eric Eggertson
- When there’s a lot of discussion in the comments of a post, or if there’s some critical info added in the comments, create a short post quoting the most relevant info and pointing people to the contents of the prior post. This isn’t cheating. It actually really helps people who subscribe via e-mail or RSS, as they may not be aware of what’s being said in the comments.
- When someone writes about something you’ve posted, and their post adds something significant to understanding the issue, create a short post quoting briefly and pointing people to the other blogger’s post. This helps people who don’t see the Trackbacks and Pingbacks to your post (ie. RSS/e-mail subscribers).
- Create a short post linking to the top posts for your blog, or the most controversial, or the ones you sweated over that everyone ignored, or links to all parts of a series.
- When you write a guest post on another blog/site, create a short post linking to the post. Even if the item’s a bit off topic for your blog, this may be worth doing if you want people to get to know you a bit better.
- Break bigger pieces into smaller ones and spread them out over a few days. Use the first one to introduce the topic and solicit responses, then post the others, including any reader feedback.
- Ask readers for suggestions for further reading/best tools/best tips/weirdest news, etc., then post the results as link lists. You can do a separate post per topic. This isn’t cheating. Some of the best items on some blogs are short links to other sources, without a lengthy explanation of all the background about it.
- When you see something that is striking, unusual, awful, humorous, etc., post a short item about it, without feeling you have to find a weighty rationale for pointing it out. Think of it as the equivalent of a little item tucked in the margin of a magazine or a book – 15-30 words about it.
Seven incredibly intelligent ideas to make your work worth more to your readers, and at the same time make your life easier. What more value could a blogger or a reader need for the holidays?
How many of these will you be using before the year is over?
Thanks Eric, for letting me share these with the folks who read Successful-Blog!
–ME “Liz” Strauss
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