Liz Strauss at Successful Blog

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July 14, 2009

Are You Making Your Business Decline Happen? What Are You Doing to Manage to Growth?

ME Liz Strauss wrote this at 8:41 am

Let’s Cut Back to One Catalogue

Working Plans logo

The story isn’t an urban legend. It’s what happens everywhere about this time … or times like this. Budgets are tight or gone. Managers, marketers move from fear rather than from confidence. They don’t believe in the products that once were doing so well and suddenly are not.

The answer is too often some version of …

“Let’s make fewer products. Put out fewer catalogues.”
“Right, why not have only one product and get a single $100Million customer?”

“Let’s offer deep discounts”
“And let’s attract price-focused customers and tell our most loyal fans that our products and services aren’t worth the price they’ve been paying.”

See how we manage to make a decline happen?

Managing to Growth

decline

Managing to decline is a subtle of way of uninvesting moved by fear. We actually make our businesses decline and decline faster not supporting our work in the ways above.

Fear is a business killer.
Kill the fear by managing to make growth happen.

Rather than offering fewer products and fewer catalogues,
rather than slashing prices,
make new offers.

Businesses grow when they have better products and services that meet more customer needs in more ways. Simple logic right?

Have you been making the decline in your business happen? What are you doing to manage to growth?

–ME “Liz” Strauss
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2 Comments to “Are You Making Your Business Decline Happen? What Are You Doing to Manage to Growth?”

  1. July 14th, 2009 at 3:30 pm
    Barbara Ling, Virtual Coach said

    “Fear is a business killer.
    Kill the fear by managing to make growth happen.”

    Facing fear straight in the face is one excellent way to help improve the chances of your overall business success. Great insights!

  2. July 14th, 2009 at 4:38 pm
    ME Liz Strauss said

    Hi Barbara!
    Facing fear is a daily part of being in business. If we’re not a little afraid on a regular basis, we’re not growing or risking enough. It’s facing down that fear so that we can move that separates the successful from the stuck. I’m so with you on that.

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