Liz Strauss at Successful Blog

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March 8, 2009

Beach Notes: Blue Ocean Strategy

ME Liz Strauss wrote this at 8:05 am

by Guest Writer Suzie Cheel

Des emerged yesterday morning only just awake saying “I have a great idea- I’ll tell you at the beach!”

As we walked down to the water’s edge, Des began to talk about his idea and related it to

the book, Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant by W. C. Chan and Renee Mauborgne

He then decided to illustrate this by drawing how he sees red ocean / blue ocean in the sand.


The beach is such a great place for seminars!

Des was saying at this time of global economic anxiety, instead of trying to compete harder in the Red Oceans of existing market focus we should look for or create Blue Oceans of new opportunity.

An example from the Blue ocean strategy book is how Yellow Tail wines, from an until then little-known company Casella Wines, took the American alcoholic beverages market by storm.They did this precisely, not by competing with powerful, entrenched wine companies, but by way of a market strategy which targeted people the US wine companies had ignored or neglected.

His example of a Red Ocean (red because of blood in the water) was where so many many people selling services in the social media field target younger audiences, the growing market of baby boomers using social media is not being similarly targeted.

What is your blue ocean strategy?

Suzie Cheel & Des Walsh





Filed under Motivation/Inspiration, Successful Blog | 1 Comment »




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1 Comment to “Beach Notes: Blue Ocean Strategy”

  1. March 9th, 2009 at 6:21 am
    Howard Cox said

    Suzie and Des,

    I am a big fan of Blue Ocean Strategy! I attended the World Business Forum in Sept of 06 in NYC and saw a presentation by Renee Mauborgne and have been hooked ever since.

    Also enjoyed your beach illustrations and I love your idea about seminars on the beach.

    I used their system to create a hybrid between business consulting services and CEO roundtable groups. Now I don’t have to compete with either one of them and am sailing in a beautiful blue ocean.

    If you are interested here is a link to our brochure for the series:

    http://www.somersetcpas.com/Seminars/ceoinvite.pdf

    Thanks,

    Howard

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