You’ve seen the expert guests on television, in publications and online. And you’re thinking to yourself, How did they get that nice exposure? Well, it wasn’t magic and these folks weren’t “discovered.” Rather, they took specific steps to get the attention of media outlets that could help spread their message to relevant markets.
We’re so lucky to have PR & media superstar Jill Salzman, speaker, author and founder of FoundingMoms.com as guest host for our March 2013 Sobcon chat on Thursday, March, 21. We’ll be discussing these questions about working with the media:
- What are first steps to developing a PR plan for your business?
- What’s the best way to approach the media?
- Tips for working with bloggers?
- Any “don’ts” when dealing with the media?
- Should you have a press kit? If yes, what should it include?
More About Jill
Jill Salzman is currently growing her third entrepreneurial venture, The Founding Moms, the world’s first and only kid-friendly collective of monthly meetups for mom entrepreneurs. A graduate of Brown University and law school, she started a music management firm and then launched a baby jewelry company before creating her current venture. Jill has been featured in national media outlets including People Magazine, The Chicago Tribune, Daily Candy Kids, NBC5 and WGN TV.
She is the author of Found It: A Field Guide for Mom Entrepreneurs, a columnist for NBC Chicago, has been published in The New York Times and gave her very own TED talk on 11/11/11. In her spare time, Jill enjoys kloofing, baking, and erasing her daughters’ crayon artwork from the kitchen walls.
Join us Thursday, March 21, 12:00 p.m. – 1:00 p.m. Central Time for our Sobcon Twitter chat and get started on claiming your fame!