Liz Strauss at Successful Blog

Thinking, writing, business ideas … You’re only a stranger once.

November 28, 2006

Blog Promotion: How to Write for People and Search Engine Spiders

ME Liz Strauss wrote this at 11:58 am

Blog Promotion by Writing Well for the Web

New Blogger Logo

Writing online serves two audiences — people and search engine spiders — those little crawly bots that move from link to link indexing information that ranks my pages. People are my readers. People are also the users who search for information. Spiders locate the content for search engines to index and serve up when people go searching for information. Keeping those facts in mind helps me handle the balance between the people and the coded arachnids that search out quality, relevant content to serve them.

The best blog promotion is to write well for the web. I keep my focus on people and give a nod to spiders by following these basics.

Write for People

After the work is “people-ready,” I go over it another time for my secondary audience –- those search engine spiders. I make sure the spiders don’t trip and have plenty to eat.

Feed Spiders

These last crumbs to feed spiders didn’t really change the content. So I give the piece a final read, fix what I find, and hit that publish button.

Readers are happy because they get my best writing. Spiders are happy because people get my best writing — that means the people will use their search engine again.

–ME “Liz” Strauss

Related
6+1 Traits of Search Engine Relevant Content
Search Engines & People Care about Anchor Text in Links
Blog Construction–What’s Your Function?





Filed under Basics, SEO, Successful Blog, Writing |




C'mon. Let's talk!

15 Comments to “Blog Promotion: How to Write for People and Search Engine Spiders”

  1. November 28th, 2006 at 1:07 pm
    Hans said

    Thanks for those great tips Liz.

    I’ve been using a plugins that automatically converts the tags I use(through the UTW plugins) for a post into keywords. This way it’s easier for spiders to get the keywords and I don’t have to bother much about inserting them everywhere in the content post.

  2. November 28th, 2006 at 1:14 pm
    ME Strauss said

    Thanks, Hans!
    I use UTWarrior. I meant mention it, but it got away from. Thanks for bringing that up!

  3. November 28th, 2006 at 4:45 pm
    Jessica Doyle said

    I avoid the word “here” as link anchor text. Spiders place more value on outgoing links when the anchor text shows how they are relevant.

    I didn’t know that about the word *here*. Now i begin thinking… how many have I used OMG.

    Less than 20 but more than 10 most likely.

    My trackbacks are not working on my blog. People’s links don’t come into my comments and I’ll a monkeys uncle if i could figure out why this is occurring. I have asked many people and the answer I get is so complicated that I don’t know how to implement it. It’s not the end of the world though although it felt like it was for a little bit.

  4. November 28th, 2006 at 5:56 pm
    ME Strauss said

    Hi Jessica,
    Trackbacks are tricky . . . mine were off for almost two months. Try these to see whether the trackback is getting through.

    http://www.successful-blog.com/1/great-find-2-standalone-trackback-tools

  5. November 28th, 2006 at 6:09 pm
    Jessica said

    I guess I should have worded that differently. Trackbacks from other folks are not getting into my blog. My trackbacks for both my blog and sent ones to other blogs are working.

    I know there have been instances where people are trackbacking to end up ina comment on my site yet they do not appear at all. :(

    Thank you Liz… for the speedy response :) *muah*!

  6. November 28th, 2006 at 6:11 pm
    ME Strauss said

    Hey Jessica,
    If SeanRox is around tonight, you might ask him about it. He’s really smart. :)

  7. January 23rd, 2007 at 6:23 pm
    Liz Strauss at Successful Blog - Words We Search with, Words We Sell with said

    [...] Related Enough About Me, Let’s Talk About What You Think Do You Know the Difference Between Quality and Cost? Blog Promotion: How to Write for People and Search Engine Spiders [...]

  8. March 18th, 2007 at 10:14 pm
    Sam Hall said

    Will some of you review my site and provide feedback. I’ve been doing this for two months and have had virtually no help. I’d like to drive readership up.

    Sam

  9. March 18th, 2007 at 10:16 pm
    Sam Hall said

    On my previous post, e-mail is fine. I only made it here because I was trying to discover Blooger’s status and could not find a link.

    By the way, great site!

  10. March 18th, 2007 at 11:25 pm
    ME Strauss said

    Hi Sam,
    Welcoem!
    Gosh with SOBCon, I’m taking care of clients and only taking on a few new ones. If you want a quick, but thorough review. Check out the Skype call on the Work with Liz page. :)
    That could be just what you’re looking for!

    Smiles,
    liz

  11. March 19th, 2007 at 7:33 am
    Sam Hall said

    ty

  12. June 1st, 2007 at 10:34 pm
    Alan Liew said

    Yuh, this should be the best way to boost your SE rankings and traffic. I have been writing unique content that people want to read on my blog for a year now and I always not forget to add in some related keywords to the articles I write. This really help me get traffic and maintain and Google rankings.

  13. June 1st, 2007 at 11:43 pm
    ME Strauss said

    Hi Alan!
    Welcome, sounds like you’re right on the money!

  14. July 9th, 2007 at 12:14 am
    Great Find: A Smart Banner to Boost Traffic - Liz Strauss at Successful Blog - Thinking, writing, business ideas . . . You’re only a stranger once. said

    [...] Promote Your Business at Working at Home on the Internet Blog Promotion: How to Write for People and Search Engine Spiders Directories and Click Exchanges as [...]

  15. July 9th, 2007 at 3:24 pm
    Great Find: Better Comments Manager — Reply INSIDE the WordPress Dashboard - Liz Strauss at Successful Blog - Thinking, writing, business ideas . . . You’re only a stranger once. said

    [...] Promote Your Business at Working at Home on the Internet Blog Promotion: How to Write for People and Search Engine Spiders Directories and Click Exchanges as [...]

Name (required)

Email (required)

Website

C'mon Let's Talk!