Is It Evil?
For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life question. . . .
You’re a social media consultant. You’ve just established a working relationship with an event planning bureau. Your client provides a service — they match clients who want to sponsor international conferences and trade shows with experienced, local event planners. Your task is to develop a strategy to reach new potential sponsors and to establish a strong and visible online presence for the client company.
Two weeks into your relationship, the Chief Marketing Officer contacts sends you a link to the first page of Google Search. The search is on “Google Event Planning Center.” You read a few of the listed results — all contain the same basic information. Google has announced intentions to establish an international meeting place for event planners and sponsors to do business. . . . not much more. Some industry leaders offer speculation on Google’s strategy. No date for launch or further information is given.
How do you advice your client to respond to the announcement?
–ME “Liz” Strauss
Work with Liz!!
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