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February 5, 2007

Branding, Self-Promotion, Selling: Are You OverDoing?

ME Liz Strauss wrote this at 9:46 am

It’s Easier to Write About Someone Else

Personal Branding logo

Whether we work in a traditional enterprise, work in a boutique shop with a handful of people, work alone or work at a hobby, such as blogging, we need a goal to channel our investment, to direct it toward gains, to have the energy and time required to stretch and free ourselves.

Yet even when we choose productivity, to work totally alone without employee or employer, we’re still interacting with people who have myriad needs. We meet with others who have myriad needs of their own and we actively listen to take them on as our own.

If we do it well, we will gain credibility, if we miss the mark, we actually harm some part of the relationship. Relationships may be more difficult than editing this page. just forming. We know those times well, when we try too hard to convince others of our brand, apologize for our writing, ask links instead of earning them, or quote text when we should analyze.

Each day this week we’ll discuss one way we touch those we meet in business and in our personal lives. We’ll look at how branding, personal branding, self-promotion, and selling form the big picture of our image.

We’ll look at case studies and use each of our own core competencies to discuss how we might improve our interactions in each case.

We’ll begin tomorrow with the thought that all relationships are imagined and constructed within us and as such we can have an impact on how they work.

But you might start listening around the blogopshere for examples you see of branding, self-promotion, and sales today.

UPDATE: MY APOLOGIES TO ALL ON THE EARLIER, ALIEN VERSION OF THIS PIECE AND MY THANKS TO THE CRACK EDITORIAL STAFF OF SCORPIA, RORY, JOHN, LUCY, AND VINCENT. THANKS!!

–ME “Liz” Strauss”

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27 Comments to “Branding, Self-Promotion, Selling: Are You OverDoing?”

  1. February 5th, 2007 at 10:31 am
    Scorpia said

    Liz, I can see it’s certainly Monday and you weren’t awake when you typed that. For instance:

    “image tp tje wpr;d/”

    and

    “We’ll look at case staidus amd use each of pur pwm core competnecie to idosicss”

    There are a few other typos in there, too. Just thought you’d like to know.

  2. February 5th, 2007 at 12:02 pm
    Rory said

    I’m reckoning a point is being made here: “Relationships may be might be more difficult than editing this page..just forming.”

    I would have a heck of a job editing this page, but it could be done with a little bit of time and effort. Am I close?

  3. February 5th, 2007 at 1:13 pm
    John said

    What is this “goals” concept you speak of? >:D Looking forward to the series. -j

  4. February 5th, 2007 at 4:14 pm
    Lucy said

    Well, that was interesting - a post that couldn’t just be scanned and ignored in the vast and endless flow of feeds.

    Interesting enough to stop, read, re-read and comment on. A real jolt.

    Deliberate or not, I’m looking forward to seeing the next one …

  5. February 5th, 2007 at 6:00 pm
    Vincent said

    The post seems to be repairing itself!
    The rather unfortunate line:
    “on the hoe we are always improving”
    has become
    “on the whole we are always improving”

  6. February 5th, 2007 at 7:20 pm
    ME Strauss said

    Thanks to all, I think I should hire you.. My apologis and my graititude. My phone ended up in underwater water today. My car was hit. I could get my fingers to work. But I had you folks looking our for me. YEA!!!

    Thank you sincerely. I straighten out that last one.

  7. February 5th, 2007 at 7:25 pm
    Scorpia said

    Liz, how are ya? Doing okay? Had to admit, I was a little worried about the number of typos in that post.

    In fact, I just came by to see if you’d responded at all. Good to see you did ;)

  8. February 5th, 2007 at 7:49 pm
    ME Strauss said

    You are all a gracious bunch. I was not feeling well, last night or today and I will admit my fingers were ahving trouble working.

    But I might have been further gone than I thouhgt.

    Again sincere apologies. Either a code monster has come along during our design dance, I’ve been taken over by aliens, or I just don’t know.

  9. February 5th, 2007 at 9:10 pm
    Rick Cockrum said

    I hope you’re okay. I thought you were posting the contents of my mind before something jells together ( or before I’ve had my coffee :-) ).

  10. February 5th, 2007 at 9:13 pm
    ME Strauss said

    Hi Rick,
    I really don’t understand. I have a printed copy here that’s in why bettter shape than what was posted. I’m not sure what went wrong. I’m confused at this whole day. I think I’m due for a “do over.” :)

  11. February 5th, 2007 at 9:23 pm
    GP said

    First… hope all is well liz… deep breath… let your fingers do the walking :)

    I was writing about this the other day… all relationships are constructed by us…. since we see all through our “filters” by virtue our history, background, etc. When you get the “aha” that it’s not “really real”… then the door of “possibility” to what can be opens…

    Hope this makes sense all (?)
    GP in Montana

  12. February 5th, 2007 at 9:25 pm
    ME Strauss said

    Hi GP,
    I’m finding that my relationships are also colored by my ability to interact with my keyboard today.

    Yeah, you’re right our relationships are really a reflection of ourselves,at least that’s what many folks seem to believe.

  13. February 5th, 2007 at 9:27 pm
    Rick Cockrum said

    I thought you were doing it on purpose, Liz. Coming back and seeing typos being progressively fixed reinforced that impression.

    ‘Do over’ by all means. I’ll join you. One day last week I overslept. As I told the clerk in the bank, even after several hours I hadn’t caught up with myself, and operated in a world that was in a severe disconnect from the one everyone else was in.

  14. February 5th, 2007 at 9:31 pm
    ME Strauss said

    Hey Rick
    I’d be honor to have you join me. You’re not the only one I know who overslept today. :)

    I’m thinking that today was just not a good one, so that means tomorrow must be going to be be spectacular!

  15. February 6th, 2007 at 4:04 am
    Yoav said

    Hey Liz,

    I must admit your post made me very worried. I hope I am not over stepping my bounds here but…Did you go to see a doctor?

    I had a BIG health malfunction a couple of years ago, and going to see a doctor saved my life.

    I hate doctors, but if you are not feeling well, please go see one.

    Yoav

  16. February 6th, 2007 at 4:57 am
    John said

    Gah, feel better, Liz. :(

  17. February 6th, 2007 at 7:30 am
    ME Strauss said

    Hi Yoav!
    All checked out and feeling . . . well, feeling like you feel when you have a lump on the side of the head and sore neck. :)

    Thank you for worrying about me. That’s so real. I stop typing, in order to find the words to say what that means. :)

  18. February 6th, 2007 at 7:31 am
    ME Strauss said

    Hi John,
    I went to bed earlier last night and I plan to that again. (We’ll whether I’m able to do so.) Thanks for saying so. :)

  19. February 6th, 2007 at 8:26 am
    Renée said

    Hi Liz,

    I’m glad you are ok? I too was worried, it’s not like you!

    Take care and hope to read more posts from you soon. ;)

  20. February 6th, 2007 at 8:29 am
    ME Strauss said

    Hi Renée!
    The more I look, the more I have to think there was a human/code glitch going on somewhere, because of this print out I have here. Anyway, it’s clean now and a new one will be up soon . . . with only my usual measure of mistaks. :)

  21. February 6th, 2007 at 9:17 am
    Chris Cree said

    See. And I thought you had some larger point to make about editing and interpersonal relationships.

  22. February 6th, 2007 at 10:07 am
    ME Strauss said

    Chris,
    I think the aliens took me . . . maybe they had a point about human and alien relationships. :)

  23. February 6th, 2007 at 11:09 am
    Liz Strauss at Successful Blog - Branding: A Tagline Is Not A Brand — How to Build a Positive Brand in 3 Steps said

    […] Related Branding, Self-Promotion, Selling: Are You OverDoing? […]

  24. February 6th, 2007 at 12:15 pm
    Vincent said

    Judging by your branding post you are back to your best and it’s a relief to see you are recovering. You know some people, not all people, but some people might think that a car accident, phone underwater, whiplash, head injury and possible alien abduction meant they could take a break from blogging. You’re a trooper!

    Oh and no apologies needed, most of us enjoyed the Da Vinci Code hunt for meaning in your original post. I almost booked a flight to Tibet to follow a lead.

  25. February 6th, 2007 at 12:50 pm
    ME Strauss said

    Hi Vincent!
    Gosh, what a nice comment. Thank you. I got a great sleep last night. Glad to hear you were working on the DaVinci code. Let me know who they get to play you in the movie! :)

  26. February 6th, 2007 at 5:05 pm
    Rory said

    Liz, I’m so sorry. I’m finding it really hard to follow what happened. Whatever it was, I hope all is well.

  27. February 6th, 2007 at 6:38 pm
    ME Strauss said

    Hi Rory,
    The story is kind of disjoined — that what you’re picking up. My phone fell in a sink of water and wasn’t working. My car wat hit, which caused me to hit my head on the driver’s window. I think I must have had two windows open to work on the post at one point and inadvertently saved and posted the one that I didn’t finish. That’s only way I can explain the version I proofed I have here.

    Thanks for caring about me. :)

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