Liz Strauss at Successful Blog

Thinking, writing, business ideas … You’re only a stranger once.

February 21, 2006

Business, Blogs, and Niche-Brand Marketing

ME Liz Strauss wrote this at 1:16 pm

Just the Facts

These are the facts.

  • The blogosphere is doubling in size every 5 and a half months.
  • On average, a new weblog is created every second of every day.
  • Municipal Wi-Fi Networks are becoming a reality. Anaheim, CA; Arlington, VA; Brookline, MA; Chicago, IL; Denver, CO;, Miami, FL; Minneapolis, MN; Grand Rapids, MI; New York, NY; Philadelphi, PA; Pittsburgh, PA; San Francisco, CA; Tempe, AZ; and others are already planning or building Wi-Fi networks to be ready in the next 2-3 years.
  • The Technorati Filter By Authority slider gives readers the power to filter out all but the most important blogs in any niche. Will other Search Engine follow?

Business Meet Blogs, Blogs Meet Business

Sounds great. Doesn’t it? Bloggers read blogs. I’ll have more readers. Right? But those readers will have more blogs to read. With new blogs coming at such a stunning rate, it’s reasonable to think that blogs in the Magic Middle might be pushed aside as younger, shinier blogs appear. It’s also fair to assume that readers will limit the searches to only important blogs, leaving me out. What’ll I do to capture their attention?

Niche-Brand Marketing

The wisdom of the Long Tail–that as business moves on line, less and less of what is offered needs to be “one size fits all” and delivered via giant outlet–leads me to niche-brand marketing. I review this list often for my blogs and for my business, or Liz Strauss Consulting wouldn’t be consulting much longer.

Why Customers Love Niche-Brand Marketers

We are a fascinating species. When we don’t know where to go, we’ll go where everyone else goes. But give us one reason to come to you, and you’ve made a customer–a reader–possibly a friend forever.

We think that people who think the same way we do are smarter than other people. So when you choose a niche that we care about, we think that you’re highly intelligent. We trust your judgment in other things too.

When we find someone who tries to solve our problems and who values us. We’ll go out of our way to do business with you. It’s just not that often that we get that kind of service.

That’s how small niche-brand marketers get to be great niche marketers one customer at a time. That’s how I plan to make this a place where I can put down roots. I want want to be here for a long, long while, making relationships with some really great people.

How about you?

–ME “Liz” Strauss

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Filed under Basics, Branding, Marketing, Strategy, Successful Blog, Trends |



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9 Comments to “Business, Blogs, and Niche-Brand Marketing”

  1. February 21st, 2006 at 7:43 pm
    Mike said

    Now that’s what i’m talkin’ about !

    And you know what I’m talkin’ about !

    That, my friend, is the stuff.

  2. February 21st, 2006 at 7:51 pm
    ME Strauss said

    Hey Mike!
    Are you talking to me?
    So you like this one? Do you?

    It doesn’t take me long to figure things out. :P
    I’ve been thinking about how all of this is working and we really need to get down to business here.

    Liz

  3. February 21st, 2006 at 7:55 pm
    Mike said

    You don’t need to go any further….you’re there !

    You have it figured out.

  4. February 21st, 2006 at 8:13 pm
    ME Strauss said

    Hey, Thanks!
    Now all I need to do is get the job done!

    Settle into the niche and start brand marketing. :)

    Liz

  5. March 19th, 2006 at 10:47 am
    Successful Blog - Building a Personal Brand–YOU said

    [...] Related articles: The Only One Business, Blogs, and Niche-Brand Marketing Technorati Tags: big idea branding job market promotion [...]

  6. March 19th, 2006 at 10:51 am
    Successful Blog - Brand YOU–Capitalize on Your Strengths said

    [...] Related articles Building a Personal Brand–YOU Leaders and Higher Ground Business, Blogs, and Niche-Brand Marketing Technorati Tags: big idea branding job market personal branding promotion strategy strengths and weakness [...]

  7. March 19th, 2006 at 2:54 pm
    George Anderson said

    You have explaned niche-brand marketing in a way which is understandable to the average small business person. It is clear that branding in continuous over time.

  8. March 19th, 2006 at 2:57 pm
    ME Strauss said

    Hi George,
    Thank you, for stopping to say something.

    That’s a really nice compliment. I write a lot about branding. Take a look around. If you have questions. I’m almost always here.

    smiles,
    Liz

  9. April 17th, 2006 at 11:26 am
    Successful Blog - Blogging Your Neighborhood said

    [...] Related articles Business, Blogs, and Brand-Niche Marketing Chicago Goes Wi-Fi . . . What Does that Mean to Business? The Only One Technorati Tags: blogging your neighborhood blog promotion brand niche marketing customer relationships customer think Mike Sigers Simplenomics thinking smaller [...]

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