September 24, 2008
Buyers, Readers, Buzz Snackers and Bandwidth Bandits
ME Liz Strauss wrote this at 9:38 am
Not Live, but from Blog World Expo
Some asked that I post my slide deck. I’m delighted to say an hour after I put it up on slide share last night it was featured on the front page.
The Presentation had two parts.
The main points of Part One are about stats.
- Stats are great for drilling down and sorting information.
- We can learn about past behaviors from statistical data.
- Statistical data does not aggregate into something human.
- People don’t behave like stats.
- People are important for many reasons stated on slide 8.
- People are also important because they make exclusive relationships, understand / interpret your intentions and can tell you what you’re doing wrong.
- The web talks a lot about traffic. Traffic comes in more than one kind.
The main points of Part Two are about strategically using stats.
- Use them to know your position
- Understand your objective.
- Know the players and their objectives.
- Then use statistics to choose your tactics.
The rest supports those points.
Note: Clicking the little screen next to the x/23 pages allows you to see the show full screen.
Hope you enjoy it as much as I enjoyed making it.
–ME “Liz” Strauss
Work with Liz!!
Filed under Successful Blog, Tech/Stats | 5 Comments »
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5 Comments to “Buyers, Readers, Buzz Snackers and Bandwidth Bandits”


Amy Derby said
Love the slides Liz. I’m sure it was a very cool presentation.
I have a question.
How do you (and others) analyze your silent stats?
I look at the stats for some of my lawyers and it’s hard to say sometimes who is reading for what purpose.
I would say your first category is the group that comes in through a targeted search, stays long enough to read something, and comes back more than once. These are usually people who need legal advice.
But sometimes they are researching a topic about a legal issue because they’re an authority themselves. Hard to tell just from stats, if they don’t comment. Unless they’ve come in through an IP address that gives it away, I’m usually left in the dark with these.
Alexander the Great might have been able to tell the difference, but I sure can’t.
WWQLD? (What Would Queen Lizzy Do?)
Jannie said
Liz, you are a true multi-talented wonder.
I just got my WordPress blog up and running and stats will be a whole new adventure for me to explore, your tips will no doubt help me. Thanks.
Jannie
ME Liz Strauss said
Amy,
Thank you for this long, multi-layered comment. You are such a wonder. What I was trying to say with this presentation is that we can choose our clients and our customers. We don’t have to worry over every person who comes in the door . . . some come just do their own research. They don’t need us at all.
ME Liz Strauss said
Hi Jannie,
I hope you see in the stats that you’re the master of your own fate. You get to choose who comes through your door and who wants to stay there.
Thank you for your kind words.
You’re not a stranger anymore.
Amy Derby said
Jannie — Congrats on your new wordpress blog. That is very exciting!
Liz — Ah, I see. It’s difficult to understand the presentation from the slides alone, I think. Or maybe it’s just me. For me it’s like the difference between photos and a home movie. We need the movie.
Not saying the slides don’t rock, because they do. Just that I’m betting Liz The Movie was better.