Head Smacking Realities: Why Blogging Isn’t Doing a Thing for Your Business

Filed Under Blog Basics, Successful Blog, Writing | 4 Comments

By Tracy Vides

“Have a blog and you’ll start getting inbound leads.”

“Blogging helps you gain traction and develop a community.”

“Companies that have blogs make more sales than those that don’t have one.”

If you did hear one (or all) of those statements but are often wondering why nothing seems to be happening, you aren’t alone. There are millions of blogs that do nothing but exist.

Corporate or business blogging is even more difficult as it’s like asking businesses to set aside resources to make it happen (compared to individual bloggers who are intrinsically motivated). Nothing happens without a Read More…

Three Blogging Tricks That Will Save Your Sanity

Filed Under Blog Basics, Content, Successful Blog | 2 Comments

Bloggers are always “on deadline.”

No matter what the posting schedule is like (daily, weekly, monthly), there is always another deadline looming. It can feel like one of those hamster wheels where you can’t get off.

With several years of blogging under my belt, I have accumulated some tricks that keep me from losing my mind.

Keep These Blogging Tricks Up Your Sleeve

Rainy Day Posts

The next time you’re feeling especially productive and the words are flowing easily, sock away an extra post that can be “evergreen.” Even better if you have 2-3 extras. Put them in a Read More…

It’s All “About Us”

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By Myrna Vaca

The “About Us” page on your website provides a great way to give your potential customers the lowdown on why they should be doing business with you and to remind your current customers why they are purchasing your products and services. Unfortunately, some companies pass up this golden opportunity to tell the world how great they are.

Other than your home page, “About Us” is probably the most widely read section of your website. Visitors go there to find out more about your company and to decide if they want to continue searching your website for additional Read More…

How to Make Your Blog Stand Out in the Crowd

Filed Under Blog Basics, Content, Successful Blog, Writing | 6 Comments

By Tracy Vides

To err on the side of diplomacy has always been a safer bet than being blunt. Diplomacy is everywhere. Being nice is an all-pervasive disease. To be boring, just like diplomacy, works for a lot of people.

As long as you don’t stand out, you don’t ask for trouble. To stay out of trouble is a global requirement.

People start blogs just as they start political parties, form governments, and start businesses. Since most people try to stay safe, their blogs will reflect that ‘safe’ vibe. As a result, the content is usually trite.

Rehashed, over-used, and Read More…

Blogging Conference Guide for 2014

Filed Under Blog Basics, Community, Successful Blog | 1 Comment

By Jessy Troy

Bloggers unite! The year 2014 is going to be a huge one for conferences where we can all get together, learn about current trends, improve marketing results, boost content and make plenty of valuable friends along the way.

Some of the events going on are truly exciting, as they are some of the biggest series around. If you are planning on attending any conferences within the next twelve months, here are some you should really consider.

1. SOBCon Chicago 2014

SOBCon comes back stronger in 2014! Please Read More…

Site Crash: What’s Your Response Plan?

Filed Under Blog Basics, Successful Blog, Tech/Stats | 2 Comments

By Michelle Rebecca

Website crashes can be detrimental to a company’s operation. If your host goes down, your software fails or your internet provider encounters a problem, it is your business that suffers. When these situations occur you are no longer able to conduct e-business or to monitor your site’s feedback.

In order to decrease the impact of site crashes it is important to have an emergency response plan. Below is a list of tips for helping your organization navigate a site malfunction.

Investigate the Issue

Once you have been alerted to an issue with your website, the first step Read More…

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