By Myrna Vaca
The “About Us” page on your website provides a great way to give your potential customers the lowdown on why they should be doing business with you and to remind your current customers why they are purchasing your products and services. Unfortunately, some companies pass up this golden opportunity to tell the world how great they are.
Other than your home page, “About Us” is probably the most widely read section of your website. Visitors go there to find out more about your company and to decide if they want to continue searching your website for additional Read More…
By Tracy Vides
To err on the side of diplomacy has always been a safer bet than being blunt. Diplomacy is everywhere. Being nice is an all-pervasive disease. To be boring, just like diplomacy, works for a lot of people.
As long as you don’t stand out, you don’t ask for trouble. To stay out of trouble is a global requirement.
People start blogs just as they start political parties, form governments, and start businesses. Since most people try to stay safe, their blogs will reflect that ‘safe’ vibe. As a result, the content is usually trite.
Rehashed, over-used, and Read More…
By Jessy Troy
Bloggers unite! The year 2014 is going to be a huge one for conferences where we can all get together, learn about current trends, improve marketing results, boost content and make plenty of valuable friends along the way.
Some of the events going on are truly exciting, as they are some of the biggest series around. If you are planning on attending any conferences within the next twelve months, here are some you should really consider.
SOBCon comes back stronger in 2014! Please Read More…
By Michelle Rebecca
Website crashes can be detrimental to a company’s operation. If your host goes down, your software fails or your internet provider encounters a problem, it is your business that suffers. When these situations occur you are no longer able to conduct e-business or to monitor your site’s feedback.
In order to decrease the impact of site crashes it is important to have an emergency response plan. Below is a list of tips for helping your organization navigate a site malfunction.
Investigate the Issue
Once you have been alerted to an issue with your website, the first step Read More…
By Christopher McMurphy
The phrase “adapt or die” has proved true in the animal kingdom, and it has a place in the wild world of marketing as well. Monumental shifts in the advertising landscape since the advent of the Internet have only served to buttress this point. And while larger organizations often have the full weight of entire marketing departments at their disposal, it can be difficult for smaller operations to keep up with the trends. And failing to move with the times can spell certain death for any outfit.
But those small businesses that feel they lack the means Read More…
By Leslie Anglesey
Your writing style is something that is uniquely your own. While you can admire another writer’s voice, it would be a mistake to try to mimic it. You will only end up creating a pale imitation of the work you are trying to master. Stand up, take a deep (virtual) breath and be yourself. Follow these 10 tips to develop your own writing style.
Read other writers’ work. If you want to get a feel for how words fit together, read how other writers use them. Read for enjoyment and with an editor’s Read More…keep looking »