You’re blogging for a reason, right?
If your blog is part of your business strategy, it’s time to do a check-up on your call to action (CTA).
A call to action is something that is intended to provoke a response in your reader.
It could be a bright red box that says “click here,” it could be a pretty picture of the cover of your e-book saying, “download now,” or it could be “set an appointment today.” Those are overt calls to action.
It could be more subtle, like a series of recommended blog posts. Read More…
By Tracy Vides
“Have a blog and you’ll start getting inbound leads.”
“Blogging helps you gain traction and develop a community.”
“Companies that have blogs make more sales than those that don’t have one.”
If you did hear one (or all) of those statements but are often wondering why nothing seems to be happening, you aren’t alone. There are millions of blogs that do nothing but exist.
Corporate or business blogging is even more difficult as it’s like asking businesses to set aside resources to make it happen (compared to individual bloggers who are intrinsically motivated). Nothing happens without a Read More…
Bloggers are always “on deadline.”
No matter what the posting schedule is like (daily, weekly, monthly), there is always another deadline looming. It can feel like one of those hamster wheels where you can’t get off.
With several years of blogging under my belt, I have accumulated some tricks that keep me from losing my mind.
Keep These Blogging Tricks Up Your Sleeve
Rainy Day Posts
The next time you’re feeling especially productive and the words are flowing easily, sock away an extra post that can be “evergreen.” Even better if you have 2-3 extras. Put them in a Read More…
By Myrna Vaca
The “About Us” page on your website provides a great way to give your potential customers the lowdown on why they should be doing business with you and to remind your current customers why they are purchasing your products and services. Unfortunately, some companies pass up this golden opportunity to tell the world how great they are.
Other than your home page, “About Us” is probably the most widely read section of your website. Visitors go there to find out more about your company and to decide if they want to continue searching your website for additional Read More…
By Tracy Vides
To err on the side of diplomacy has always been a safer bet than being blunt. Diplomacy is everywhere. Being nice is an all-pervasive disease. To be boring, just like diplomacy, works for a lot of people.
As long as you don’t stand out, you don’t ask for trouble. To stay out of trouble is a global requirement.
People start blogs just as they start political parties, form governments, and start businesses. Since most people try to stay safe, their blogs will reflect that ‘safe’ vibe. As a result, the content is usually trite.
Rehashed, over-used, and Read More…
By Jessy Troy
Bloggers unite! The year 2014 is going to be a huge one for conferences where we can all get together, learn about current trends, improve marketing results, boost content and make plenty of valuable friends along the way.
Some of the events going on are truly exciting, as they are some of the biggest series around. If you are planning on attending any conferences within the next twelve months, here are some you should really consider.
SOBCon comes back stronger in 2014! Please Read More…keep looking »