I suppose it was Mark Schaefer’s responsibility to write this book after he set off the earthquake that was his original post about “content shock” last year. He terrified huge swathes of marketers who were happily cranking out useful, relevant content and hoping for the best. After all, what can a small business or entrepreneur do when they’re up against big brands with agency resources, editors, and video crews?
According to Mark’s newest book, The Content Code, the secret is that content marketing doesn’t end when you create the content. That’s only the beginning.
Have you ever wished you could pick Guy Kawasaki’s brain?
Like, sit down with a pitcher of beer and just pepper him with questions until the pub closes or his head explodes?
This is your lucky day. Guy has done a “brain dump” in the form of an update to his 2004 book, The Art of the Start.
However, The Art of the Start 2.0 is not just a quickly busted-out update, it’s a complete overhaul. It covers everything you want to know about starting a new business, from idea to exit, written by someone who has literally been-there, Read More…
Corporate joy? Is that an oxymoron?
It doesn’t have to be, according to Richard Sheridan. His company, Menlo Innovations, is devoted to “ending human suffering in the world as it relates to technology™.”
Sheridan’s book, Joy, Inc., (which was originally released in 2013), is a fascinating look inside his team’s “joy factory.”
The casual reader might be tempted to approach this book with some healthy skepticism. The title conjures up a mental image conjured of a bunch of forced-wacky Kool-Aid drinkers.
In reality, the book provides a detailed explanation of Read More…
The timing of this book couldn’t have been better.
Yes, we’ve been talking about “mobile” for a few years now, but recently Apple jumped into the fray for real, offering Apple Pay to its millions of iPhone users.
This is one of the first salvos in what will become a war for your credit card. (WalMart, CVS, and others have already fired back with their own system.) And let’s not ignore Taco Bell’s “all-in” approach, launching its own unique payment app.
We all know people who seemed to have popped out of nowhere into a career, a gig, or an experience that they had no business doing.
In Smartcuts, Shane Snow attempts to explain why and how some people figure out these “lateral jumps.”
The subtitle of the book is “How Hackers, Innovators, and Icons Accelerate Success.”
It’s not accidental that it says “accelerate success,” rather than “achieve success.” If you picked up this book expecting a handbook on how to make your dreams come true, Read More…
By Teresa Morrow
In his book, The Difference Maker, John C. Maxwell offers tips and tools for not only living differently but questioning our attitude toward life.
He challenges the reader to discover a new way to define ourselves in this world. He shares that “much of what we do every day comes from habitual behaviors. Over the course of time, we have developed a way of approaching life”. This book is described as “one-on-one coaching” from one of the nation’s top leadership experts, John C. Maxwell. Here are just a few segments in the book that Read More…keep looking »