Make It Your Business to Market Apps

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Would you like to encourage both sales and customer loyalty at the press of a button or the tap of a screen?

A mobile app can help your business do both those things. We live in a mobile world, with people using their phones for everything from finding the best deals to finding a local restaurant.

Developing and marketing your own app means your brand is there when consumers are searching for a business like yours.

If you’re ready for your business to go mobile, start with these four steps….

Create an App Worth Marketing

Before you start Read More…

Are You Spilling Money Away?

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You’ve got your business going quite well.

It’s just you and yourself, working from your home, but you’ve got some great clients and accounts. Maybe your business is a bit bigger and you’ve got a few employees and a nice office.

Here’s one thing you need to make sure you have, as well, no matter the size of your business – insurance.

Why do you need insurance if your business is small?

No matter the size of your business, if you are working with anyone, you should have insurance.

If a client comes to your home to meet with Read More…

Why Business Cards Still Matter

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If you’re a tech-savvy, online-shopping, social media-sharing internet junkie like much of the rest of the world, you probably wonder why some businesses still rely on business cards.

We live in a time where the world is at our fingertips – literally – thanks to the internet. You can find company information, contact pages, product information and more with just the click of a button.

So, how do business cards still fit in?

Surprisingly, a Small Business Sentiment Survey conducted by Yodle found that roughly 52 percent of small businesses still don’t have a website. And, in North Read More…

Are Your Employees Insured Against Disaster?

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For those who own their own small business, decisions must be made on a daily basis.

One of the big decisions that can weigh on the shoulders of small business owners is the one of whether to offer group health insurance or not.

For those owners trying to decide one way or another, check out the following FAQ’s for some answers:

Group Health Insurance FAQ

Does a small business have to offer health insurance to its employees?

No. Unless a small business has 50 or more employees, group health insurance is completely optional.

Why should small businesses Read More…

How to Create a Healthy, Successful Work Environment

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There are plenty of factors to consider when it comes to business success: finances, networking, expansion, etc.

However, while these are important matters, there is one matter that is usually overlooked even though it has the ability to make or break the company—your workplace’s atmosphere.

The health of your company is dependent upon the health of your team, for your business will only go as far as your team promotes it.

Here are a few tips to creating an inviting, successful work environment:

1. Organize

Because there often feels like there is too little time in a day Read More…

What to do if you think you’re a fraud

Filed Under Business Life, Motivation, Successful Blog | 1 Comment

It’s my opinion that for entrepreneurs specifically, the fear of being found out is probably stronger than the fear of failure. Also known as The Emperor Has No Clothes Syndrome,¯ the Number One on the Entrepreneurial Nightmare Hit Parade is the dream that you’re walking down the street and suddenly you discover that you are nekkid as the day you were born.

Feverishly, you think to yourself, “Perhaps no one will notice.”¯ Lots of entrepreneurs think everyone else is more successful or smarter than they are and live in fear of the world finding out that they are Read More…

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