3 Tips for More Customer Referrals

Filed Under Business Life, Checklists, Customer Think, Marketing /Sales / Social Media, Successful Blog | Leave a Comment

By Jennifer Dunn

You need more clients, but what’s the easiest way to get them? Simple – through clients you’ve already done business with! However, what isn’t simple is obtaining customer referrals when you don’t know how to go about it. Here are three things you can do to ensure you’ll get a great referral at the end of a job.

1. Knock Their Socks Off

There’s absolutely no way you will get a referral from your client if you don’t do the job they wanted correctly. Would you give a carpenter a referral if they only fixed 3/4 of your floor? Of course not – it would severely hurt your reputation as a business owner and as someone to be trusted.

Make sure you’re doing absolutely everything your client wanted you to do. You may think you’ve completed a job but later discover you forgot a few things. These “few things” can be disastrous – not only to your chances of a referral but also to the client ever knocking on your door again.

2. Follow Up

Most jobs end when the client pays and you go your separate ways. The work is done and the client goes to see if what you’ve done will improve their business, life, or both. You go and try to find someone else to hire you so you can keep paying the bills.

However, that’s not really the end of it all, is it? The client doesn’t really know if what you’ve done has worked until it’s been road-tested. If you’ve created a new front page for their website, they could experience severe backlash to it even though it’s amazing. Their customers might rail against it for a myriad of reasons and you don’t know until it’s out there.

If you follow up with your client, it shows you’re actively invested in their business and not just a passing face in the crowd. Ask them how things are going and if they need any further help. If you see some interesting news they could use, send it along. It shows you care about them and your relationship with them, which can lead to good things down the road.

3. Ask and Offer Incentives

Your client probably has no clue you would like a referral. You can’t just assume they can read your mind no matter how heavily you hint. You just need to come out and ask.

Timing is key, though. If you haven’t completed the above two steps don’t even think about asking your client to refer you to his or her colleagues. On the other hand, waiting too long can be just as bad. The client may not even remember you if you wait half a year to contact them about it!

Sometimes incentives can do the trick. For example, offer your client a discount for the next job they need done if they refer a friend or two. If they’re a repeat client and they regularly bring in more work you can up the ante even more. Rewarding them for maintaining a good relationship with your company is never a bad thing!

Do you regularly ask for client referrals? How do you do it?

Author’s Bio: Jennifer Escalona Dunn is the owner of Social Street Media where she writes about small business, tech and finance for sites like WePay and Outright. You can find her on Twitter @jennescalona.

What All Freelancers Must Know About Tax Season

Filed Under Business Life, Checklists, SOB Business, Successful Blog | Leave a Comment

By Adria Saracino

To the new and veteran freelancer alike, tax season can be a time of dread. While there are many tax benefits to be taken advantage of, it can be difficult to navigate the maze of regulations surrounding each deduction–not to mention you have to make sure you’re sending all of the correct forms to the correct places.

But it doesn’t have to be a complete headache — not with the right resources. That’s why we’re recommending the seven tips below, which cover all of the essentials, as well as the documents available in this extensive tax resource center. With these two sources, you’ll find answers to all of your most burning freelancer tax questions — and a few you didn’t even know to ask.

1. Know What Taxes You’ll Need to Pay

If you’ve ever worked directly for an employer, you’re probably used to paying income, social security and Medicare taxes. As a freelancer, you’ll also need to pay a self-employment tax. This is because you are your own business, and therefore have to match your tax contributions in the same way your employer would have, for a total contribution of 15.3%. That’s 12.4% for social security and 2.9% for Medicare tax.

You’ll also have to pay an income tax, for which you can use your last year’s rates as a guide, or you can check the IRS site for income bracket cutoffs. Lastly, it’s important to check with your state revenue department and municipality to determine whether or not they are expecting taxes from you as well. For most freelancers, you will make the bulk of these payments in the form of estimated taxes at the end of every quarter — that’s the 15th of every January, April, June and September — using form 1040-ES.

2. File the Correct Forms

Every time a new client hires you as a contractor, they will have you fill out a W-9. That’s so that when tax season rolls around, they can send you a 1099, which will state the amount of money they’ve paid you. Note: You won’t receive this form for total income of less than $600.

You may be used to filing a 1040A or 1040-EZ form; as a freelancer, you’ll have to switch back to the original 1040 form, as you’ll be reporting self-employment income. To account for taxes related specifically to your business you will also need to file a Schedule C, though those with relatively simple businesses like writers or graphic designers will be fine filing a less complex Schedule C-EZ.

Lastly, you will need to calculate your self-employment tax on Schedule SE form.

Note: These forms and types of taxes paid will differ slightly for freelancers who have filed as a corporation — something all freelancers should consider for tax and liability purposes — but that is an article unto its own.

3. Take Advantage of Deductions

Now for the fun part! There are a number of juicy deductions available to freelancers. That said, it’s important to know the difference between what counts as a business lunch and what counts as a “ridiculous splurge that will anger the IRS.” And we can’t say it enough: keep your receipts.

This is just a sampling of the deductions available. You’ll find a more extensive guide here.

4. Be Wary of Audit Red Flags

One big caveat to all of these deductions: the IRS keeps its eye on freelancers for any kind of fudging, so you’ll want to make sure you’re not setting off alarm bells. A few common triggers include:

5. Sign Up for Electronic Filing

Repeat after us: filing your taxes electronically will make your life infinitely easy. Through the Electronic Federal Tax Payment System, you’ll even be able to file your estimated taxes. It takes a little time to set up, but will be well worth it in the end.

6. Use Tax Software Made for Businesses

Likewise, tax software can make your life so much easier, as can accounting programs that automatically create reports and forms for you. File for free through the IRS, or compare a number of good tax programs here.

7. Hire an Accountant

You’re in business for yourself, and you may very well enjoy being totally self-sufficient. But hiring an accountant can mean outsourcing many of these steps. It can also ensure you’re not missing anything, especially in terms of new tax laws. Lastly, a good accountant will find you deductions and loopholes you could have never known existed (unless you wanted to read through a mass of byzantine tax documents in your free time…). All of these things make hiring an accountant an expense that pays for itself, at least in the beginning of your freelance years. Just make sure to do so early before they book up.

Take-Away

Filing taxes as a freelancer can be complicated, but doing so allows for numerous personal benefits. Take the time to learn the regulations and get to know the forms so you can take advantage of all there is to offer and also cover all of your bases.

Still Confused? Check Out This Tax Checklist

Author’s Bio: Adria Saracino is a marketer, blogger, and occasional freelancer. When not consulting on best business practices, you can find her writing about style on her personal fashion blog, The Emerald Closet.

Top 10 Business Collaboration Tools

Filed Under Business Life, Checklists, Productivity, Successful Blog, Tools | 1 Comment

By Joel Parkinson

What would the workplace be, without collaboration? Collaboration is a positive trait because it’s where people work together (even if they belong to different departments or divisions) towards achieving a common goal. Without effective business collaboration, companies would probably end up with a lot of in-fighting among co-workers, and deadlines wouldn’t be met, and a lot of money, resources and time would be lost.

What are the tools used for effective collaboration during these high-tech times? Let’s list the top 10 business collaboration tools.

Skype

Skype has been around offices and manufacturing centers, as well as at home, for quite some time. Most use Skype on a daily basis, for both official work and leisure purposes. Skype has been hailed as a “great” collaboration too because it allows for team brainstorming, and it enables workers to check on their clients quickly, as well as provide time for relaxing chat-sessions, which can add sparkle to remote workers.

Yammer

Yammer is more than just your typical company social network site. Its feeds also provide workers and managers with a constant stream of ideas, articles and more. Yammer also encourages employees to think differently, without worrying about the distractions of the wider Internet. Yammer is a service which is best-known for promoting cross-departmental collaboration.

Projectmanager.com

Projectmanager.com was founded in 2008 by four people who wanted to develop a more innovative toolset for managing projects. Today, projectmanager.com has customers in over 100 countries, and is one of the fastest project management service provides on the Internet.

Google Docs

Google Docs has been around for a long time too, and yet it continues to provide a solid platform for all types of collaboration. It perhaps provides the simplest method for having multiple individuals work on one document, and keep things organized.

Teambox

Teambox is an innovative project management system that allows everyone to piggyback on other ideas, and discuss new project ideas in real time.

Facebook Member Pages

While closed groups on Facebook are nothing new, more office or work-related communities are now shifting towards a platform, where office or work-related requests are posted around the clock, and colleagues give and receive feedback across different time zones, any time, any week or month.

Basecamp

Basecamp is now considered as the world’s number one project management software. It offers to-do lists, Wiki-type web-based text documents, file-sharing, time-tracking and a messaging system. It’s also available in Spanish, Italian, French, German, Portuguese, Polish, Danish, Russian, Hungarian, Japanese and English versions.

Status.net

Status.net allows users to do micro-blogging, file-sharing and groups via desktop or mobile applications. It also allows people to integrate their tools into their own domain, as well as integrate with other social networks.

GoToMeeting

GoToMeeting offers more than just email or instant messaging. It allows office managers or supervisors and workers to distribute meeting invitations, audio-conference in VoIP, and even dial a toll-free number. It’s a very straightforward web-conferencing tool for small and medium-sized businesses.

Socialcast

Socialcast is a microblogging tool that fully integrates SharePoint, Outlook and others. The collaboration tool also provides a solid analytics suite, as part of its admin tools.

The new business collaboration tools are very helpful when it comes to providing a seamless, real-time and all-day, all-night system for communication, progress tracking, memo or document-sharing and much more.

Author’s Bio: Joel Parkinson is a writer for the web site projectmanager.com, where he has recently been researching online project management. In his spare time, Joel enjoys surfing and running.
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