By Chris Craft
My story began on February 12, 1979.
The light bulb in my head for storyís business case in content marketing went off only about a year ago.
Yes, I was late to the party but hey Ö itís my story. At Nao Media, we focus on story because we know story drives our clientsí connecting with their community.
Stories inform, instruct, inspire, entertain, and motivate. Everyone from parents to CEOs can use story to not only get results and gain awareness, but to change the world. I want your business to focus on Read More…
By Dorien Morin-van Dam
As bloggers, business owners, social media managers we know itís just not OK to only share your own content.
I personally try to adhere to the 80%-20% rule for myself and my social media clientele, meaning 80% of the time I share other peopleís content vs. 20% of the time, I share mine or the content of my clients. And on certain platforms, it quickly turns into 90%-10%.
Sometimes, however, it’s hard to find good content to share across your platforms, and itís easy to get discouraged. Twitter has always been my back up plan Read More…
It’s official. The push for “content” has pervaded society so completely that I had this actual conversation with my 10 year old the other day:
10 Yr Old: “Mom, no-one is visiting my website.” Me: “I visited it just yesterday.” 10 Yr Old: “I think I need to make more content.”
Boom. Throw down the microphone and walk off stage.
There has been a robust conversation surrounding the sheer amount of “content” debris (go read Mark Schaefer’s original Content Shock post), but I think the larger issue has to do with the attitude of Read More…
By Katherine Crayon
You have created the blog of your dreams. You regularly update it with valuable content. Everything is perfect. Except…
Except the readers don’t come.
No comments, only a handful of shares and tweets ó and thatís all. What went wrong? Think you need to perfect your writing skills? Actually, itís not about the way you write. Itís all about the way you promote your content.
The web is flooded with thousands of recommendations on how to attract users to your website.
It’s important. It matters.
The Internet was created to let you share Read More…
By Dorien Morin-van Dam
Creating content is a tough task, especially since everything you want to write about has already been written about. Itís tough to be original, isnít it? In recent months Iíve seen a surge in articles being written about user-generated content and how to create it. I have also spotted more and more articles written with user-generated content.
There are many social media platforms that lend themselves perfectly for sharing user-generated content; two very well known visual platforms come to mind first. The first one is Pinterest and the second platform is Instagram. Read More…
By Lisa D. Jenkins
I believe in blogging. Just not for me.
Every 7 days I sit down to write a post here. Against almost every bit of social media/blogging advice to the contrary, my own blog – for years aptly titled The Occasional and Erratic Blog – has sat sparse and neglected. But Iím just now understanding why.
Self-employment wasnít so much a carefully considered selection for me as it was a response to circumstances that required immediate action.
My two kids and I had decided to leave everything and start a new life Read More…keep looking »