It’s official. The push for “content” has pervaded society so completely that I had this actual conversation with my 10 year old the other day:
10 Yr Old: “Mom, no-one is visiting my website.” Me: “I visited it just yesterday.” 10 Yr Old: “I think I need to make more content.”
Boom. Throw down the microphone and walk off stage.
There has been a robust conversation surrounding the sheer amount of “content” debris (go read Mark Schaefer’s original Content Shock post), but I think the larger issue has to do with the attitude of Read More…
By Katherine Crayon
You have created the blog of your dreams. You regularly update it with valuable content. Everything is perfect. Except…
Except the readers don’t come.
No comments, only a handful of shares and tweets ó and thatís all. What went wrong? Think you need to perfect your writing skills? Actually, itís not about the way you write. Itís all about the way you promote your content.
The web is flooded with thousands of recommendations on how to attract users to your website.
It’s important. It matters.
The Internet was created to let you share Read More…
By Dorien Morin-van Dam
Creating content is a tough task, especially since everything you want to write about has already been written about. Itís tough to be original, isnít it? In recent months Iíve seen a surge in articles being written about user-generated content and how to create it. I have also spotted more and more articles written with user-generated content.
There are many social media platforms that lend themselves perfectly for sharing user-generated content; two very well known visual platforms come to mind first. The first one is Pinterest and the second platform is Instagram. Read More…
By Lisa D. Jenkins
I believe in blogging. Just not for me.
Every 7 days I sit down to write a post here. Against almost every bit of social media/blogging advice to the contrary, my own blog – for years aptly titled The Occasional and Erratic Blog – has sat sparse and neglected. But Iím just now understanding why.
Self-employment wasnít so much a carefully considered selection for me as it was a response to circumstances that required immediate action.
My two kids and I had decided to leave everything and start a new life Read More…
By Lisa D. Jenkins
Itís not the story, itís the telling of the story. Last week, I was in the wilds of Idaho, rafting the Main Salmon River of No Return. I left the online world and was completely disconnected from technology; no smartphone, no laptop. I did allow myself to bring a camera and Flip.
I took images and footage sparingly because a couple of years ago I realized I was losing memories because I was too busy trying to capture them digitally. But I do have a few incredible reminders that will help me remember all the Read More…
By Diana Gomez
These days, it’s not enough to post a picture of what your business has been up to this week.
Sure, some customers may find interest in which food truck is parked at the office today, but that’s not the kind of thing that will go viral.
To move up the ranks in Google, you need as many eyes on your pages as possible. This means the content must be eye-catching! Think about creating headlines that leave the readers hanging; make them want to click to find out what’s coming next. Let their curiosity lead Read More…keep looking »