Get a Grip on Visual Content

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By Lisa D. Jenkins

The saying, “A picture is worth a thousand words” is cliche for a reason.

It’s no secret that images receive more engagement on Facebook than their text only counterparts. The growth of audiences on Pinterest and Instagram, even Tumblr, supports the notion that at our core, we humans are a visual bunch.

And now there’s a whole lot of talk going around about visual content and its rapidly increasing influence online.

So, what exactly is this visual content all the cool kids are talking about? Let’s agree to set jargon aside and not make this Read More…

Tools For Writers: Save Time, Work Better

Filed Under Content, Successful Blog, Writing | 3 Comments

By Angela England

I have a ton of projects at any given time. In fact, as I was just offered the position of Organic Gardening Guide for About.com I will be busier than ever! I wouldn’t survive all of that with five homeschooling kids, if I didn’t have some great tools under my belt to make it easier.

Here are some of my favorites.

Steno Pads and Pencils

This seems so…so…eighteenth century, I know. But I carry half-sized steno pads with me everywhere for those times when I need to scribble something Read More…

5 Reasons Why your Business Needs a Blog

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By Teddy Hunt

Blogging might have come to prominence in the late ’90s, but rumors of its demise are greatly exaggerated. Social media might have become the focus for many businesses, but they’re missing out on a valuable marketing opportunity. Read on to discover why your business needs a blog now.

A Blog Helps the Public Relate To Your Business

A blog can turn your company from a faceless corporation to a much more human firm. It’s the place where businesses can show their personality and act a little more light-hearted than they do in other professional avenues.

It may Read More…

The Hotel, the Airline, and the Restaurant are all Publishers. Are You?

Filed Under Content, Marketing | 2 Comments

At SOBCon Portland last year, I had the honor of interviewing Chris Erickson from the Heathman Hotel for one of our sessions. His hotel was in the news at the time because it had been used as the setting for the Fifty Shades of Grey books.

However, as we all discovered, the hotel already had a well-deserved reputation for being forward-thinking long before E.L. James decided to give them a different type of fame.

One thing Chris said during our interview was, “I consider myself a publisher.” There was definitely a moment of silence in Read More…

Content: Serving Up the Same Thing Differently

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By Lisa D. Jenkins

Where I used to live, there’s a thing called Bite-Size. When I moved there, I assumed it was similar to finger steak I couldn’t have been more wrong.

Bite-Size is made with 2-inch hand cut chunks of beef and each restaurant has its own proprietary seasoning and cooking technique. One does a dry rub with batter and deep fry, one marinates and broils, while another seasons and grills. You order it cooked to temperature, just like a steak and depending on where you go, it’s served au jus, with tartar sauce or with ranch.

In a Read More…

How To Find Your Blogging Voice

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There has been a lot of ink spilled on the subject of where to find blog ideas, how to generate headlines, and the bloggers’ tools of the trade. One area that hasn’t gotten enough attention is the idea of “voice.” When I think of “voice,” I think of Jayme Soulati, who brings a consistent style and tone to her work, regardless of medium. Is your own voice coming through loud and clear in your writing? ~Rosemary

By Jayme Soulati

Just how does one find blogging voice?

The answer is…elusive! Not sure there is a solid answer, but at the Read More…

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