How to Use Curated Content for Content Marketing

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By Jessica Davis

Content is at the center of everything digital. It is what people look for when searching for something on the web and it is what makes them share, like, subscribe, comment, follow, buy or donate.

But creating valuable content can often be quite challenging, and when you are not quite ready for this challenge, curated content comes to your rescue.

What is curated content?

Content curation basically involves sifting through relevant information on the internet and sharing the best of what you can find on your social profiles. However, curating content manually takes a lot of Read More…

5 hot call to action tips for business bloggers

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You’re blogging for a reason, right?

If your blog is part of your business strategy, it’s time to do a check-up on your call to action (CTA).

A call to action is something that is intended to provoke a response in your reader.

It could be a bright red box that says “click here,” it could be a pretty picture of the cover of your e-book saying, “download now,” or it could be “set an appointment today.” Those are overt calls to action.

It could be more subtle, like a series of recommended blog posts. Read More…

Quotes that work (and don’t work)

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By Mickie Kennedy

A solid quote can round out a press release or blog post in ways nothing else can. Not only can it encapsulate what youíve been trying to say throughout the whole of your content, but if the quote is from the right source it can also add an air of authority to the piece. Not only this, but a well-placed quote from the right source can put a face on what may have otherwise been very dry material, and make the reader take notice.

But just throwing in a random Read More…

Simple Ways to Make Your E-Newsletter More User Friendly

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By Shaun Chatman

Your newsletter is an important way to get relevant information across to your customer base, clients, or readers. But all of these people will be viewing it on different devices. Use these tips to simplify your newsletter’s content and formatting, to enhance readability and keep your content user-friendly.

Format in a Single Column

You may be tempted to use fancy design work in your newsletter, but the best way to go is a simple format that puts all your information into a single column. Go for a column†500 to 600 pixels wide, and be Read More…

A spoonful of sugar for your next blog post

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In every job that must be done There is an element of fun You find the fun and snap! The job’s a game

And ev’ry task you undertake Becomes a piece of cake A lark! A spree! It’s very clear to see that

A Spoonful of sugar helps the medicine go down The medicine go down-wown The medicine go down Just a spoonful of sugar helps the medicine go down In a most delightful way ~Walt Disney’s Mary Poppins

I’m not saying that your blog content is medicine, but if it’s useful information for your audience, there’s no harm in Read More…

Blog (a verb)

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By Lisa D. Jenkins

“Others may be talking about the same thing, but they arenít talking about it with your voice.Ē

How many times have you heard this when people are encouraging you to blog?

A lot? If youíre like me, itís a lot.

Hereís how it happens in my head:

I have a thought about something timely. My brain takes a walk along that thought path and reaches a conclusion. I consider blogging about it and then I think thereís no need to write what everyone else has already published.

Why clutter up the internet, right?

Now, Read More…

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