By Diana Gomez
The internet is a great place to build a community. Take an aspiring musician, for example. If she performs for only 15 people at Open Mic Night at The Lazy Dog Cafť, that doesn’t mean she’s not being heard. Music fans get the latest news and tips on “what’s hot” by reading popular digital magazine sites and blogs. If she sends her latest mp3 to a few popular sites, and one posts a favorable review, her fan base increases. They “like” her Facebook page, and are now subscribers. It’s that simple.
When it comes Read More…
By Dorien Morin-van Dam
Entrepreneurs are always busy! Sometimes time just gets away from you; the phone rings all morning and you canít get anything done. A client calls with an important question and you canít put off answering it. Your car breaks down and needs a tow, delaying you and your long list of tasks. A family member needs you, now and off you go.
As a busy entrepreneur, even the best laid plans and to-do lists get sidetracked by unexpected events. Thereís no one else but you to address the problems and nothing you can do Read More…
Boilerplate kills kittens. Early in my career, I worked as a technical writer for a large government contractor. The GPO Manual was our ultimate arbiter of word choice, I learned to spell “judgment” without a second “e,” and we relied heavily on giant chunks of pre-written text.
I was a “writer,” but one who was having her soul slowly crushed under the weight of government regulations.
Those formative experiences gave me an intense interest in how words are applied. How just the right word can make or break a relationship, a transaction, a pitch.
Leaders use Read More…
By Chris Craft
My story began on February 12, 1979.
The light bulb in my head for storyís business case in content marketing went off only about a year ago.
Yes, I was late to the party but hey Ö itís my story. At Nao Media, we focus on story because we know story drives our clientsí connecting with their community.
Stories inform, instruct, inspire, entertain, and motivate. Everyone from parents to CEOs can use story to not only get results and gain awareness, but to change the world. I want your business to focus on Read More…
By Dorien Morin-van Dam
As bloggers, business owners, social media managers we know itís just not OK to only share your own content.
I personally try to adhere to the 80%-20% rule for myself and my social media clientele, meaning 80% of the time I share other peopleís content vs. 20% of the time, I share mine or the content of my clients. And on certain platforms, it quickly turns into 90%-10%.
Sometimes, however, it’s hard to find good content to share across your platforms, and itís easy to get discouraged. Twitter has always been my back up plan Read More…
It’s official. The push for “content” has pervaded society so completely that I had this actual conversation with my 10 year old the other day:
10 Yr Old: “Mom, no-one is visiting my website.” Me: “I visited it just yesterday.” 10 Yr Old: “I think I need to make more content.”
Boom. Throw down the microphone and walk off stage.
There has been a robust conversation surrounding the sheer amount of “content” debris (go read Mark Schaefer’s original Content Shock post), but I think the larger issue has to do with the attitude of Read More…keep looking »