By Lisa D. Jenkins
Coupled with the mass adoption of smartphones and mobile devices, platforms like Instagram and Vine allow social brands to take advantage of video’s popularity with online audiences.
The days of expensive, drawn out video production are gone. Video is easier than ever to create, publish and share.
If you think video is something that should be added to your marketing strategy but don’t quite know where to start, read on for some inspiration.
I just found Bart’s Fish Tales on Instagram. Fish Tales uses 20-second video to produce the world’s shortest cooking show featuring recipes, tips Read More…
By Lisa D. Jenkins
There’s nothing quite like that feeling of knowing you owe the readers of your blog several hundred words and realizing you’ve got no idea what to write about. The realization that you can write on just about anything only makes it worse. It mires your brain in some sort of one track spiral that does nothing but turn around and around on itself.
Sorry, there are no blogs coming out of the station today.
So you take a walk. You open up the Google machine and surf around. You browse your book collection. You check Read More…
That’s right, by keeping an eye on the current market and successful business ideas; you can make an informed decision based on changing consumer needs.
When it comes to learning from current business trends, here are just a few types of businesses that are expected to grow for years to come:
Whether it’s for small businesses or individuals, everyone needs help running numbers. If you have a knack for the financial side of Read More…
By Diana Gomez
The internet is a great place to build a community. Take an aspiring musician, for example. If she performs for only 15 people at Open Mic Night at The Lazy Dog Café, that doesn’t mean she’s not being heard. Music fans get the latest news and tips on “what’s hot” by reading popular digital magazine sites and blogs. If she sends her latest mp3 to a few popular sites, and one posts a favorable review, her fan base increases. They “like” her Facebook page, and are now subscribers. It’s that simple.
When it comes Read More…
By Dorien Morin-van Dam
Entrepreneurs are always busy! Sometimes time just gets away from you; the phone rings all morning and you can’t get anything done. A client calls with an important question and you can’t put off answering it. Your car breaks down and needs a tow, delaying you and your long list of tasks. A family member needs you, now and off you go.
As a busy entrepreneur, even the best laid plans and to-do lists get sidetracked by unexpected events. There’s no one else but you to address the problems and nothing you can do Read More…
Boilerplate kills kittens. Early in my career, I worked as a technical writer for a large government contractor. The GPO Manual was our ultimate arbiter of word choice, I learned to spell “judgment” without a second “e,” and we relied heavily on giant chunks of pre-written text.
I was a “writer,” but one who was having her soul slowly crushed under the weight of government regulations.
Those formative experiences gave me an intense interest in how words are applied. How just the right word can make or break a relationship, a transaction, a pitch.
Leaders use Read More…keep looking »