The magpie and the docent – a tale of two writers

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Magpie – a person who collects things, especially things of little use or value, or a person who chatters idly. Docent – a person who acts as a guide, typically on a voluntary basis.

The Magpie

The magpie flits from branch to branch, picking up shiny objects (the latest app) and sharing them randomly (G+ one day, Tumblr the next).

She has no routine writing schedule, and her audience/customers have no idea what to expect next.

She occasionally shares something brilliant, and then disappears for weeks at a time.

The Docent

The docent has a clearly defined area Read More…

How Are Guest Articles Different From Guest Posts?

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By Mickie Kennedy

So you heard that one terrific way to attract new traffic to your site can be to drop a few well-written articles on other popular websites or blogs. Seems pretty straightforward, right? You write an article full of useful advice, a potential new client or fan reads it, surfs over to your webpage, lands in your funnel and — boom! — your follower base expands.

At first glance, guest articles on online websites seem very similar to guest blog posts. However, while similar in quality content, they differ in how they are written, the editing process, and Read More…

How to Use Curated Content for Content Marketing

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By Jessica Davis

Content is at the center of everything digital. It is what people look for when searching for something on the web and it is what makes them share, like, subscribe, comment, follow, buy or donate.

But creating valuable content can often be quite challenging, and when you are not quite ready for this challenge, curated content comes to your rescue.

What is curated content?

Content curation basically involves sifting through relevant information on the internet and sharing the best of what you can find on your social profiles. However, curating content manually takes a lot of Read More…

5 hot call to action tips for business bloggers

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You’re blogging for a reason, right?

If your blog is part of your business strategy, it’s time to do a check-up on your call to action (CTA).

A call to action is something that is intended to provoke a response in your reader.

It could be a bright red box that says “click here,” it could be a pretty picture of the cover of your e-book saying, “download now,” or it could be “set an appointment today.” Those are overt calls to action.

It could be more subtle, like a series of recommended blog posts. Read More…

Quotes that work (and don’t work)

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By Mickie Kennedy

A solid quote can round out a press release or blog post in ways nothing else can. Not only can it encapsulate what you’ve been trying to say throughout the whole of your content, but if the quote is from the right source it can also add an air of authority to the piece. Not only this, but a well-placed quote from the right source can put a face on what may have otherwise been very dry material, and make the reader take notice.

But just throwing in a random Read More…

Simple Ways to Make Your E-Newsletter More User Friendly

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By Shaun Chatman

Your newsletter is an important way to get relevant information across to your customer base, clients, or readers. But all of these people will be viewing it on different devices. Use these tips to simplify your newsletter’s content and formatting, to enhance readability and keep your content user-friendly.

Format in a Single Column

You may be tempted to use fancy design work in your newsletter, but the best way to go is a simple format that puts all your information into a single column. Go for a column 500 to 600 pixels wide, and be Read More…

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