Thereís an amazing little burger joint near me, called Poeís Tavern. Itís a warm, friendly, local place with great food, but thereís one special thing they do that makes me a maniacal fan—they pay attention to their tomato.
Tomatoes should be ripe, red, and full of flavor. They should add to the hamburger, not detract from it. But the ďtomato barĒ is set so low at most restaurants. Often itís semi-ripe, mealy, or green in the center. Thrown on top because the burger is supposed to come with tomato on it. That makes me sad.
Poe’s tomatoes Read More…
By Darren Creasey
Online marketing is an industry that is acutely aware of buyer behaviors and patterns; in fact, many trends in digital marketing are driven by this awareness. The Internet is a positive feedback loop- it has changed the way consumers research, shop, and buy, which in turn shapes how marketers use the web to market to buyers. Do you know how the Internet influences buyer behavior, and how to capitalize on that information? Read on to find out.
1. Shoppers are smarter
One of the best features of the Internet is the accessibility to learning resources that it Read More…
John Caplan, founder and CEO of OpenSky.com, shares his tips on how leveraging the webís social tools to build a community around your brand and engage directly with shoppers can grow your business. †
As an entrepreneur, I know how important it is to build a community of people around your business.† As a business owner who is passionate about growing emerging businesses, getting your business online to leverage distribution and build relationships is an essential tool.† † At OpenSky, we strive to empower emerging brands to grow their businesses by engaging consumers.† We make sure to communicate and constantly Read More…
By Jennifer Dunn
You need more clients, but whatís the easiest way to get them? Simple Ė through clients youíve already done business with! However, what isnít simple is obtaining customer referrals when you donít know how to go about it. Here are three things you can do to ensure youíll get a great referral at the end of a job.
1. Knock Their Socks Off
Thereís absolutely no way you will get a referral from your client if you donít do the job they wanted correctly. Would you give a carpenter a referral if they only fixed 3/4 of Read More…
By Chris Nosal
Over the years, going through various systems, methods, and education on marketing, Iíve come across a lot of information on the topic; much of it subject to debate, criticism, and even being completely contradictory (which made it hard for me to decide what to do, and what not to do).
However, one of the biggest things Iíve learned in marketing and working with people, is that successful marketing often comes down to just a few basic principles that, while often overlooked, make perfect sense when you think about them, but you can only learn them by listening Read More…
By Jennifer Escalona Dunn
Every business owner likes to think that his or her business is great and is operating at 100% efficiency. If your clients havenít complained and your bank account is fine itís easy to pretend that nothing is wrong. However, you could be setting yourself up for huge problems down the line if you maintain this illusion.
Undoubtedly, one or more of your clients has something to say about the services youíre providing. Whether or not theyíve told you personally is irrelevant; sometimes people donít like to upset the apple cart and wonít tell you what you Read More…keep looking »