What Google Added To The Link Schemes Document Found In Webmaster Tools

Filed Under Content, Links, Marketing /Sales / Social Media, SEO, Successful Blog | 2 Comments

By Matthew Schmoldt

Recently, Google updated the “Link schemes” informational document found in Webmaster Tools. The change was easy to miss. There were no large scale announcements.

Unlike a Wikipedia document, there is no easy way to see what was changed. Thankfully, the Internet has the wayback machine for such matters. The tool shows that two records have been kept this year for the page in question. One archive is from June 28th, the other is from August 5th.

As you can see, Read More…

Why Automated Link Building is Bad For Your Business

Filed Under Blog Basics, Content, Links, SEO, Successful Blog | Leave a Comment

By Rob James

A few years ago, it was common practice for businesses and Search Engine Optimisation marketers to use automated link building to increase links to their sites, with the aim of boosting a website’s PageRank in Google. However, with Google clamping down on “black hat” SEO strategies in their Penguin and Panda algorithm updates, automated link building isn’t going to do your business many favours; instead, it’s better to focus on “white hat” and organic SEO to get the most out of search.

Primarily, automated link building is all about quantity, whereby you run software and join directories Read More…

How to Stop the Content Scrapers

Filed Under Blog Basics, Content, Links, Successful Blog, Writing | Leave a Comment

Imitation is the sincerest form of flattery. Right?

Except when someone has done a wholesale ripoff of your creative idea or blog post.

For anyone who produces online content, it’s crucial to protect your assets.

Make Life Difficult for the Thieves Alert the readers

It’s good practice to do spot checks on your best blog posts, to make sure they haven’t fallen victim to the “content scrapers” who ruthlessly roam the web looking for content to steal. Just go to Google’s Advanced Search and type the title (or a sentence) from your post in the “exact phrase match” box. Read More…

Google Quality Score – The Ultimate Guide

Filed Under Content, Links, Marketing /Sales / Social Media, SEO, Successful Blog | Leave a Comment

By Deepak Gupta

Recently, Google took it upon itself to be the bastion of quality in the world of internet marketing. Every website promotion company is well aware of the recent search algorithm updates. However, it’s not only organic search that is being assessed by Google in terms of quality. Pay per click advertising or paid searches are subjected to quality checkpoints as well and in the end, a Quality Score is assigned to every keyword of your ad campaign.

According to the definition provided by Google itself: Quality Score is an estimate of how relevant Read More…

What Makes a Link-Worthy Blog?

Filed Under Blog Basics, Links, Successful Blog | 3 Comments

by Tara Hornor

What Does Link-Worthy Mean?

When creating a blog, it is essential for the content on the blog to be link-worthy. What does link-worthy even mean? It’s a standard you should consider for every single post — link-worthy means that your content is good enough that site visitors would want to bookmark your page, share with friends, or use as a reference piece on their own blog. It means that your blog will build a great amount of backlinks, and thereby increase its visibility online. When people link to you, your site receives many benefits from Read More…

How To Create One Way Inbound Backlinks

Filed Under Links, Marketing /Sales / Social Media, Successful Blog | 4 Comments

Successfully Working From a Home-based Office

Backlinks are those links which directs users towards your website or blog. Backlink is an important term with respect to SEO; it effectively increases the creditability of your website. Search engines tend to look for these backlinks to rank the websites in their page. But the backlinks should be from the niche where your website resides. Effectively backlinks is considered a tool to increase the page rank of a website.

How To Create One Way Inbound Backlinks

There are methods to create inbound backlinks of your website:

1. Creating a blog is one Read More…

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