Visualization Plus Journaling Equals Sales Magic

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By Deb Bixler

We all know about the power of visualization. Combine that with journaling for direct sales success!

I am often asked about how to write a journal.

When we can combine journaling and visualization with a sense of fun, we can create some very powerful possibilities; and you don’t even need a coach to do this!

It’s a coaching technique you can do by yourself.

To illustrate this, I want you to do a little role-playing, a little visualization in your mind’s eye, and then we’ll sort through the ideas behind the activity.

I’ve chosen a situation from Read More…

Do you need to livestream?

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The short answer is no.

Unless your business is broadcasting, you probably don’t need to lose sleep tonight worrying about your “Periscope strategy.”

Periscope is the live streaming app that was acquired by Twitter a few weeks ago. Around the same time, another live streaming app called Meerkat was making waves at SXSW. Both apps use Twitter as the delivery mechanism, and both focus on live video (although Periscope allows you to save your streams selectively).

Another app? Another tool for me to learn? I can hear your groaning from here.

But fear not, I have a roadmap for Read More…

Does Your Business Profile Get Enough Love?

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Digital marketing revolves around building an online presence, at the core of which is your online business profile.

When you first brought your business profile online, you probably set up a few social media accounts, posted a few pictures on your Facebook page and maybe even Tweeted an announcement that you were open for business.

But without continual maintenance, your business profile will collect cobwebs faster than a tavern during the prohibition.

What Have You Done for Me Lately?

Your followers are always looking for the latest and greatest offerings from your social media accounts.

It’s not enough that you Read More…

Do You Have the Right Brand Promotion Mix?

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Are you looking to grow your company, gain exposure to the media and market your business to a specific clientele?

If so, you’re going to need to carefully plan exactly how you should go about marketing your business. There is no “one size fits all” method, but rather a mix of strategies that work together to give your business the type of growth it needs.

Popular ways businesses go about marketing include networking with other businesses and individuals in the area, asking for referrals, using free forms of advertising (such as Craigslist), developing an online social media presence, placing Read More…

Sales – The Best Way To Do It

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By Lindsey Tolino

Sales gets a bad rap. It’s kind of earned it.

We’ve all experienced pushy sales people – ones who didn’t listen, ones who weren’t trying to serve you, ones who were trying to pushing you to buy so they’d get their commission.

It’s off-putting to say the least.

We’ve gotten sales really backward. It shouldn’t be a pushy job. It shouldn’t be dominated by sales people’s self-interest.

Sales should actually be quite the opposite: Sales should be a position of servanthood.

Yes, you may be responsible to make certain quotas. Read More…

How to Kickstart a Product-Based Business

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This week I’m pleased to interview the two creative minds behind the Ryo adaptor (launching today on Kickstarter), Lori Liu and Kevin Lieber. Crowdfunding is a great way to road-test an idea, gauge market demand, and obtain financing for your project.

I thought it would be interesting to get the insider scoop on what it’s like to take the leap from idea to Kickstarter campaign.

1. What are the backgrounds of your founders?

We are a team of four made up of a creator/entrepreneur, a legal adviser, an auditor, and a Read More…

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