Find out where your ideal client is hiding

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My parents used to live near a famous fishing stream, the Yellow Breeches. Over the years, I noticed that on certain days, there would be a lot more fisherman out there in the water, decked out in their waders, waiting hopefully.

Turns out it wasn’t coincidence. They stock the stream periodically, and the fishermen know when that happens, so they show up to fish when there is a newly stocked stream.

(This seems like cheating to me, but whatever.)

The point is, fish where the fish are biting.

It’s so important to find out where your ideal client Read More…

How to sell if you hate sales

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Sales people get a bad reputation (some may say undeservedly so). However, the best sales people never sell at all. Not one iota. The perception of sales people as pushy, overbearing sleazeballs is pervasive however. …unfortunately. Most people do not wish to identify with the caricature of strong-armed “persuasion,”¯ and so miss many opportunities to grow their business… their interests or their life in general.

The best sales people know the secret that I am going to divulge to you now: *everything* is sales. Every time you have been hired for a job, gotten people to help you Read More…

How Do We Get More Social in 2015?

Filed Under Marketing /Sales / Social Media | 3 Comments

Are you a business owner who is afraid of social media? If the answer is yes, why is that?

When you stop and think about it, there really are no downsides to being socially active when running a company.

Among the advantages of having a steady and solid social presence are:

Increased opportunities for sales; Being seen as an expert in your respective industry; Interaction with current and potential customers; Ability to stay up to speed on industry trends and discussions by seeing what others are sharing on Facebook, Twitter, Google+, LinkedIn and more.

Must Give 100 Percent

In Read More…

The Secret to a Successful Marketing Strategy

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The ambitious farmer, fresh out of agricultural college, wrote up a detailed plan for his farm.

He designated which crops he was going to grow, how he was going to rotate them, what equipment he would need, and how many farm hands he was going to hire.

After gathering all of his resources, he and his farm hands went out and planted acres of crops. It was laborious work, but when he looked out over his acres of fertile land, he was very proud.

Then he and his farm crew got into their shiny pickup trucks and Read More…

How to Get Your Buyers to Stop Objecting to Price

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By Scott Dailey

Imagine this scenario:

You just finished making your product presentation and yes, it went as you planned – as you hoped even. Your buyer now knows the costs, and was sincerely engaged throughout. As for the other stakeholders in attendance, they leaned forward often and peppered you with good questions. Things looked good. As you were shaking hands with everyone, you even made sure to ask if you could field any lingering questions. After all, you’re not new to closing and “no, no, no,” is all that’s uttered. You, for a moment, feel triumphant.

Read More…

Real World Marketing Tips for a Digital Generation

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By Diana Gomez

There are some serious advantages to networking exclusively online. You have full, thoughtful control over your image. You can create content according to your calendar—even posting things on social media through a third party, right on time.

These things carry over into your personal approach. You feel more confident, more at ease with your marketing strategy. After all, no one is rejecting you to your face. And this would be all well and good… if your business is already perfect and you don’t need to grow or create any new business relationships.

The truth is, Read More…

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