By Scott Dailey
Every year your sales manager adds up your “Yes’s” and your “No’s.” And in both of these buckets resides a few of each. I mean after all, that’s sales. There’s always a few when compared against the hundreds or even thousands you tried all year to persuade.
But there’s another bucket, another category of leads that needs to be measured with far greater emphasis then were your wins and losses.
It’s that category of lead that, year after year, actually by contrast to the other two, is filled to the point that Read More…
By Diana Gomez
Figuring out how to use social media effectively for your business is a lot like trying to hit a moving target…about the size of a pea, three hundred yards away, from the bow of a skiff in fifteen-foot-high seas. Did I mention that you’re also trying to use an unwieldy, twenty-pound harpoon? (You get the picture.)
Getting the attention of your target market, let alone followers and regular activity on your social media sites, is one of the biggest challenges in today’s marketplace. However, it’s not impossible. As with our seafaring harpoon-ist, the best way Read More…
It’s official. The push for “content” has pervaded society so completely that I had this actual conversation with my 10 year old the other day:
10 Yr Old: “Mom, no-one is visiting my website.” Me: “I visited it just yesterday.” 10 Yr Old: “I think I need to make more content.”
Boom. Throw down the microphone and walk off stage.
There has been a robust conversation surrounding the sheer amount of “content” debris (go read Mark Schaefer’s original Content Shock post), but I think the larger issue has to do with the attitude of Read More…
“Out, out, brief candle! Social media’s but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more: it is a tale told by an idiot, full of sound and fury, signifying nothing.” (almost) Macbeth Quote (Act V, Scene V).
You’re building a business, right? That means you should be spending most of your time making your product or services as amazing as they can be. You need to focus.
Social media is one little piece of your marketing puzzle, so it shouldn’t be absorbing large chunks Read More…
On the AMC series The Pitch (watched by advertising nerds like me), the pitching team strides into the conference room with a steely confidence that’s equal parts John Wayne and Kanye West. They are super prepared, they’ve done their research, and they have shiny boards prepared by the design team.
Most of the time, you will not have any of these items when you get the chance to pitch. When you’re starting your own business, you need to take advantage of inexpensive tools that will help you “spread your ideas,” in the words of Nancy Duarte.
Pitch with Purpose and Read More…
Moving into a new home is a major undertaking.
Once the boxes are cleared and the new neighbors start bringing over key lime pie, you invariably have to start calling contractors of various stripes.
Lawn guy, handyman to fix the screen door handle, pest control, air conditioning repair, you get the picture. Making all of these calls over a compressed period of time gave me a true education in “who gets the business.”
You know who gets the business?
The person who answers the phone. If everyone fails that test, then it’s the one who returns the call Read More…keep looking »