Do You Have the Right Brand Promotion Mix?

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Are you looking to grow your company, gain exposure to the media and market your business to a specific clientele?

If so, you’re going to need to carefully plan exactly how you should go about marketing your business. There is no “one size fits all” method, but rather a mix of strategies that work together to give your business the type of growth it needs.

Popular ways businesses go about marketing include networking with other businesses and individuals in the area, asking for referrals, using free forms of advertising (such as Craigslist), developing an online social media presence, placing Read More…

Sales – The Best Way To Do It

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By Lindsey Tolino

Sales gets a bad rap. It’s kind of earned it.

We’ve all experienced pushy sales people – ones who didn’t listen, ones who weren’t trying to serve you, ones who were trying to pushing you to buy so they’d get their commission.

It’s off-putting to say the least.

We’ve gotten sales really backward. It shouldn’t be a pushy job. It shouldn’t be dominated by sales people’s self-interest.

Sales should actually be quite the opposite: Sales should be a position of servanthood.

Yes, you may be responsible to make certain quotas. Read More…

How to Kickstart a Product-Based Business

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This week I’m pleased to interview the two creative minds behind the Ryo adaptor (launching today on Kickstarter), Lori Liu and Kevin Lieber. Crowdfunding is a great way to road-test an idea, gauge market demand, and obtain financing for your project.

I thought it would be interesting to get the insider scoop on what it’s like to take the leap from idea to Kickstarter campaign.

1. What are the backgrounds of your founders?

We are a team of four made up of a creator/entrepreneur, a legal adviser, an auditor, and a Read More…

Time to Automate Your Social Media?

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Social media has been proven to be an effective tool for performing a wide range of business tasks, from marketing to recruiting. As such, businesses around the world are adopting social media at a rapid rate.

If you have already joined the social media fray, you should know that you need to invest a substantial amount of time and effort in order to be successful on social media. One thing you can do to make your social media activities easier and less time-consuming is to use social media automation tools.

Here is a look at three great tools that Read More…

Cook Up More Revenue with Consumer Text Marketing

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If you’re a restaurant, fast-food establishment or local eatery owner, you know that getting customers through the door is a constant focus of your business.

Even when business is good, there are always those quieter times of day when it can be hard to get enough patrons into those seats.

Using mass texts is one way your eatery can draw in more customers, get people excited about your food, and entice them with special offers and exclusive deals.

So just how can you use text marketing to increase your eatery’s revenue? And what are some examples of restaurants that Read More…

7 Death Traps to Avoid When Starting an E-Commerce Business

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By Simon Horton

The Web offers endless possibilities to businesses. You sure are aware that the Internet has changed the dynamics of buyer-seller relationship forever. The lure of the Web is very difficult for an entrepreneur to resist and you are already planning your e-commerce blockbuster.

There is more happy news for you. The holiday season has brought in bumper sales for retail sellers. Cyber Monday saw sales totaling $2.68 billion with almost 21% of that sales coming from mobile devices like smartphones and tablets.

The weekend after Thanksgiving raked in more than $2 billion Read More…

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