Stop Calling it Content

Filed Under Content, Marketing /Sales / Social Media, Successful Blog, Writing | 6 Comments

It’s official. The push for “content” has pervaded society so completely that I had this actual conversation with my 10 year old the other day:

10 Yr Old: “Mom, no-one is visiting my website.” Me: “I visited it just yesterday.” 10 Yr Old: “I think I need to make more content.”

Boom. Throw down the microphone and walk off stage.

There has been a robust conversation surrounding the sheer amount of “content” debris (go read Mark Schaefer’s original Content Shock post), but I think the larger issue has to do with the attitude of Read More…

How to tame social media’s sound and fury

Filed Under Marketing /Sales / Social Media, Productivity, Successful Blog | 6 Comments

“Out, out, brief candle! Social media’s but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more: it is a tale told by an idiot, full of sound and fury, signifying nothing.” (almost) Macbeth Quote (Act V, Scene V).

You’re building a business, right? That means you should be spending most of your time making your product or services as amazing as they can be. You need to focus.

Social media is one little piece of your marketing puzzle, so it shouldn’t be absorbing large chunks Read More…

5 Resources To Help You Pitch Like a Pro

Filed Under Marketing /Sales / Social Media, Successful Blog | 2 Comments

On the AMC series The Pitch (watched by advertising nerds like me), the pitching team strides into the conference room with a steely confidence that’s equal parts John Wayne and Kanye West. They are super prepared, they’ve done their research, and they have shiny boards prepared by the design team.

Most of the time, you will not have any of these items when you get the chance to pitch. When you’re starting your own business, you need to take advantage of inexpensive tools that will help you “spread your ideas,” in the words of Nancy Duarte.

Pitch with Purpose and Read More…

The Secret of My Success

Filed Under Marketing /Sales / Social Media, Productivity, Successful Blog | 1 Comment

Moving into a new home is a major undertaking.

Once the boxes are cleared and the new neighbors start bringing over key lime pie, you invariably have to start calling contractors of various stripes.

Lawn guy, handyman to fix the screen door handle, pest control, air conditioning repair, you get the picture. Making all of these calls over a compressed period of time gave me a true education in “who gets the business.”

You know who gets the business?

The person who answers the phone. If everyone fails that test, then it’s the one who returns the call Read More…

How Amazon Became the “Default”

Filed Under Marketing /Sales / Social Media, Successful Blog | 2 Comments

When I need to buy something, whether it’s a set of s’mores skewers or the latest bestseller, I click on over to Amazon.com first.

It’s taken me a while to recognize this behavior, because I was doing it very unconsciously.

How did this happen?

Amazon.com is my “default” place to buy things. They have simply removed every trace of friction from the shopping experience. To the point that other factors like price and diversity of selection take a back seat.

You may not have the resources of Amazon, but you should aspire to be the “default” provider Read More…

Do You Have Designs on a Mobile App?

Filed Under Marketing /Sales / Social Media | Leave a Comment

As a business owner, what were your top goals coming into 2014?

Some may say lowering their budgets, while others may point to making better hires. Still others might have focused on becoming more adept at social media.

No matter what your primary objective was when the calendar turned to 2014, thinking about how you can improve your business model should be a never-ending focus of what you do.

With that said, how mobile is your business? Specifically, does your business offer a mobile app?

If you don’t think about the following information from j2 Global and eMarketer:

Barely Read More…

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