Balancing our individuality against the Whole can be a tricky negotiation, especially in the age of shared spaces, collaboration and immersion to a data stream that weaves itself through our work and recreational lives. The tapestry of our digital experiences meld with our family and professional personalities, and in the age of transparency, it can be even more difficult to determine where you end and the rest of the world begins. The Hive Mind has its advantages, but what if you’re like Hugh of The Borg and want off the Cube?
How can you be Read More…
He came to the house every month on Wednesday. Armed with powerful chemicals, he made sure that no “Palmetto bugs” found their way inside. While he made the house safe for scaredy cats like me, we would banter about business.
His long-term plan was to go out on his own, and once he found out what I did for a living, he had a million questions.
“I already bought a ready-made website from XYZ hosting company, and I have business cards. How can I use Facebook to get more customers?” (Because when I use the word Internet in Read More…
By Michelle Rebecca
When it comes to making an investment, we all want to get what we pay for. Nowhere is this more true than in the world of marketing. Your return on investment (ROI) is an important metric for helping you to appraise the effectiveness of your campaign and for making changes as they’re needed. Here are some ideas to help you improve both your ROI and your bottom line.
Choose the Right Landing Page
Sending prospective customers to the wrong landing page after they’ve clicked on one of your links is a little bit like letting department Read More…
Twenty thousand bees were swarming just on the other side of the wall.
They were honeybees, and no real threat to our family, but it was pretty much my worst nightmare come true. As the beekeeper came and scooped them off into a cardboard box, his little boy stood next to him, completely unconcerned.
(This is an actual picture of the actual swarm of bees.)
Many business owners and entrepreneurs feel the same way about sales that I do about bees. They approach it with stark, abject terror, or they try to get someone else Read More…
What happens when marketers get naked?
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, is the answer to that question.
Stripped of their exclusive access to broadcast media, stripped of their information monopoly, stripped of their banner ads, stripped of their SEO tricks, marketers in 2014 have awakened to a new reality. Consumers have access such a diverse array of data that they can (if they choose) make much more informed purchasing decisions.
This book explores how this state of affairs came to be, Read More…
By Jacklin Altman
Most of us recognize up-selling in its most basic form: “Would you like fries with that?” Cross-selling too, “would you like to pair that with a soda?” Sticking with that same example, if just half of the people asked say yes, think about that bump in revenue.
Seems pretty nice, doesn’t it?
Up-selling and cross-selling are valuable skills that you should engrain into all of your sales and customer service representatives. If a customer comes to you looking to buy a certain item, there is no harm in suggesting an upgraded version or attempting to cross sell Read More…keep looking »