By Deb Bixler
If you are looking for home business success, then you start to realize that there is power in everything. People believe in the power of positive thinking and everyone understands that knowledge is power. But would you believe it if you were told that there is power in negative thinking as well?
To find home business success, you should not dwell on negative thinking for too long. But since it is inevitable that you will come into contact with people who are always looking at the down side of any issue, you should learn how to cultivate the power of negative thinking.
It Forces Alternatives
The great thing about people with negative attitudes is that they are always looking for a way for something to fail. Before you roll out an important plan or program that will cost your company a lot of money, give the idea to a negative person. He will start poking holes in the plan and find ways that it will fail. As long as you are taking notes, you will have all of the information you need to find ways to fix the plan or offer alternatives to make the plan stronger.
Negative Thinking VS Positive Thought
Sometimes sharing your thoughts and business success strategies with negative people you will learn how they will be received in the market place.
If you have a marketing plan you are ready to roll out but you are unsure of some of the ideas or theories you have in the plan, then run it by a negative person. If anyone is going to put your theories to the test, it is someone who wants to see them fail.
If your theories and ideas hold up against a negative point of view, then they are very strong.
When you are putting together any kind of business success plan, you always try to consider as many options as possible. Negative people love to turn the presentation of ideas into a game of “I bet you didn’t consider this.” When you spend some time reviewing your plan with a negative person, you will eventually consider all possible options.
It Tests Your Resolve
Nothing tests the resolve of a human being more than the power of negative thinking. Just when you think that you have everything figured out, a negative thinker will find a reason to have you start all over again. If you can stand the kind of scrutiny that comes from a person who is always looking at the world from the negative side, then your resolve is strong enough to succeed.
There is a power to negative thinking that, if harnessed properly, can work to your advantage. You do not want to develop the habit of being someone who is perpetually negative. But if your ideas and plans can withstand the kind of microscopic scrutiny that a negative person will give them, then those plans are ready to become part of your company’s business culture.
By James Ellis
People don’t read the web, they scan. People don’t like to click. People don’t look past the first four Google search results. People only search Google with 2-3 word search terms. People don’t open their email on the weekends. People don’t spend money online. People don’t trust strangers online. No one cares what you had for breakfast. No one will want to look at a picture of your lunch. People buy most Christmas gifts online on the Monday after Thanksgiving. No one will download a movie to watch on their phone.
All of the above statements were once considered gospel at one time. Gospel. Carved into stone tablets. Given to marketers’ children to recite every morning.
But you should all see at least one statement that you know to be patently false (in fact, I’m pretty sure that they almost all are, depending on circumstances). But they linger on, because they are based on assumptions.
These are just examples of online/web/tech assumptions that linger in the minds of people close to us (especially clients and bosses). There are plenty of business, blogging and personal assumptions we make and live by that simply aren’t true anymore (assuming they ever were).
Assumptions are the blind spots in our vision. We see them without acknowledging them every day. We work around them instead of challenging them, when challenging them is how we create success. Think of Kodak and Poloroid, who assumed we’d always want printed pictures. Think of Ford (circa 2009) who assumed Americans only bought big cars. Think of the music industry, who assumed that we wouldn’t like to download our music whenever we wanted.
Businesses fail every day because their assumptions were wrong. Businesses thrive every day because they took a chance on challenging assumptions. Think of Starbucks, who didn’t listen to the assumptions that people wouldn’t pay $5 for a cup of coffee. Think of Apple, who didn’t listen to the assumption that people didn’t want to check their email every second of the day. Think of Rick Bayless who didm’t listen to the assumption that Mexican food is cheap food.
What are the assumptions you live with every day? Are you challenging them? If you don’t, what happens when someone else does?
By Katherine Pilnick
Youâ€™ve probably heard of vertical integration, a trend to minimize middle-man work and bring products to the marketplace in as few steps as possible, and you may be wondering if itâ€™s right for your business. Vertically integrated companies have control over more than one part of production. They may partner with companies that work with the product before or after them, or they may take care of more than one step of the process in-house.
Vertical integration gives manufacturers more control over their products, including reducing costs. Customers also benefit, as they can discover otherwise lost local business and may enjoy price cuts because of lowered production costs. However, vertical integration isnâ€™t always the best option, and its effects should be considered for each unique set of circumstances.
Vertical Integration in Modern Markets
One of the most prominent examples of vertical integration is Apple, which designs and develops the hardware and software for all its products, and also puts out the final products. While specific parts of production may be outsourced, Appleâ€™s overall vertical integration gives the company more control over its product. It also ensures that the company has unique products that customers cannot find elsewhere.
Amazon is another well-known example of vertical integration. Its online marketplace and its Kindle products act as book distributors, and the company has evolved to publish books, as well. In this way, it took over another piece of the production line.
Amazon and Apple are prime examples of companies that have become significantly more involved in their product lines than is typical at other companies.
Choosing to vertically integrate your business is a big decision, and one which involves a lot of thought. It requires access to resources that small startups often lack, but it expands opportunities for future growth and success.
The main advantage of a vertically integrated business is that it will make your product unique, so that no other company can offer exactly what you have to offer. That way, you can build a loyal customer base as your company grows.
Despite its pros, vertical integration wonâ€™t help every company, especially one thatâ€™s already on thin ice financially.
Vertical integration requires a company to take on new responsibilities in production. While this can save money for business in the long run, it requires an immediate financial investment to pay for additional equipment and labor.
Likewise, entrepreneurs must be careful that vertical integration does not spread the companyâ€™s resources too thin. The company must set its priorities and stick with them, without allowing its new responsibilities to take over the core business goals.
Unless your business is already hugely successful, youâ€™ll have to determine if vertical integration is right for your particular scenario by weighing the pros and cons.
Discuss it with others at your company to gauge how willing they are to take on the risk and responsibility. You can also seek professional advice at a bank, since the new endeavor is likely to require a small business loan. And remember that there is no need to rush the decision. In most cases, the opportunity to expand will always be there. If you donâ€™t take advantage of it now, you can change your mind in the future.keep looking »