By Georgina Stamp
As the leader of an online business there are many responsibilities that you carry upon your shoulders; one of these is ensuring that your business survives each and every hurdle that Google has to throw at it. Most of these obstacles come in the form of changes to the way in which Google works and how it views and verifies the authority of websites. In order to efficiently lead your business through Google’s changes you need only follow these straightforward steps.
1. Your Website
Your main priority during Google’s updates should be the functionality of your website; Read More…
By Sam Melton
The Internet has changed the way we live.
Many people gravitate to the Internet to do everyday things and to keep entertained. A decade ago, consuming media primarily involved watching TV, but in today’s technologically advanced world, there are dozens of ways to consume media without sitting in front of a television screen.
Based on studies conducted by eMarketer, 2013 marks the first year in which the amount of time spent online surpassed the amount of time spent watching television.
According to the study, the average person spends five hours Read More…
By Michelle Rebecca
When Google issued its most recent update (named Hummingbird) to the company’s 15-year-old search algorithm, it raised a number of concerns for small business owners. The update has two primary objectives: using so-called conversational searches to find results, as opposed to the traditional keywords, and displaying search content on the far right side of search pages.
Many small businesses rely on search engine optimization to gain the notice of potential customers. As with any algorithm update, this one will impact SEO in a big way. Here’s what small businesses can expect, and what measures they can implement Read More…
By Brittany Thorley
Google+ is fast becoming a vital part of social media marketing for businesses of all sizes, yet still many professionals are unsure about what the social platform can do for their company and how they can get started with a business-focused profile that gets their name and ethos out there.
Despite launching in 2011, Google+ has surpassed the active user numbers of Twitter making it the second largest social networking site in the world. Back in May 2013, Google+ reported a total of 500 million registered users worldwide and with 235 million of those users actively updating Read More…
By Matthew Schmoldt
Recently, Google updated the “Link schemes” informational document found in Webmaster Tools. The change was easy to miss. There were no large scale announcements.
Unlike a Wikipedia document, there is no easy way to see what was changed. Thankfully, the Internet has the wayback machine for such matters. The tool shows that two records have been kept this year for the page in question. One archive is from June 28th, the other is from August 5th.
As you can see, Read More…
By Michelle Rebecca
Yes, today’s online business leaders have it hard. There’s a ton of competition and a lot of complexity involved in dealing with certain kinds of market realities. It’s hard to monetize a web project the way that businesses monetize other kinds of investments and campaigns.
However, some of those who are promoting a business and its products or services online can get too wrapped up in various kinds of technical fixes for these issues, and may tend to disregard the bigger picture. Meanwhile, big companies like Google are trying to promote big-picture thinking that adds to the Read More…keep looking »