A Mission Bigger Than You Are For The New Year

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By Lindsey Tolino

Blake Mycoskie’s TOMS is an amazing business feat, no?

It’s a business set up with enough profit margin that a pair of shoes can be given away for each pair purchased. Even more notably, it’s a business that sells itself because customers have an immediate role in the mission through a simple purchase.

It’s amazing how much time and money people donate to organizations they want to support. According to the U.S. Bureau of Labor Statistics, about 62.2 million people volunteered through or for an organization from Sept 2012 to Sept 2013. Read More…

How To Over-Deliver by Setting Expectations

Filed Under Marketing, SOB Business, Successful Blog | 2 Comments

When I was about 13, my family went on a camping trip. Canoeing, roasting marshmallows, and hiking were on the agenda.

“Hiking” as a concept is not generally something a teenager will be keen on.

In my case, I was definitely more of a “find a shady tree to read under” type of teenager.

The rest of the family wanted to do this hike, so they told me it was “just a short walk, no big deal.”

By mile 5, I was aware I had been bamboozled. (Turns out it’s about a 6 mile hike.) Read More…

June 2014 Gathering in Chicago with Liz Strauss

Filed Under Community, SOB Business | 9 Comments

Dear Friends & Community,

Thank you for your interest in being part of the gathering in Chicago that is being held June 27 -29, 2014 with Liz Strauss.  Paul O’Mahony, Eric T. Strauss and I have been working behind the scenes to develop a weekend that will be full of amazing connections, wonderful learnings and inspiring personal & business opportunities!

We have been collaborating closely with Liz Strauss to plan what’s next.  We have also received feedback from many folks about what they want to happen when we all meet in Read More…

Reclaiming Her Voice: Liz Strauss on Overcoming Cancer and the Future of SOBCon

Filed Under Interviews, SOB Business, Successful Blog | 5 Comments

By Angel Djambazov

A year ago, I had the privilege of speaking with Liz Strauss as she began her cancer treatment journey.

We wanted to update you on the challenges, triumphs, and surprises she’s encountered over the last year and to let you know how much she appreciates all the support she’s received.

Liz told me she felt like she had been through a crucible with the treatment. Unexpected health and personal complications made the journey even tougher than she imagined. But with the help of family, friends, and the SOBCon community, Liz has Read More…

Tax tips for freelancers: is it a business or a hobby?

Filed Under Business Life, SOB Business, Successful Blog | 2 Comments

By Sharita Hutton

For Chicago based Aubre Andrus, writing is her life. The author of seven children’s books, a blogger, and website copywriter, Andrus calls herself a triple threat when it comes to her work. “I mix marketing savviness with journalistic integrity and creative writing thanks to various positions I’ve held in the past,” Andrus said.

But instead of waking up every morning, and heading into the office, Andrus is finding her roles in media through freelance work and it turns out she is not alone.

It is estimated that there are 42 million people in work operations based Read More…

How to Avoid Taking Out Large Loans to Fund Your Business

Filed Under SOB Business, Strategy/Analysis, Successful Blog | 1 Comment

By Bill Fay

Family, friends and even his college professors told Aidan Augustin he had a business idea worth pursuing, even if meant dropping out of college.

Augustin and his roommate, Neal Ormsbe, designed a smartphone application that would allow anyone attending a business conference to get connected to and stay connected with the speakers and other attendees at the conference.

The two were juniors majoring in engineering at the University of Florida, but everyone said the idea couldn’t wait, so they dropped out of school, gave the business a name, Feathr, and opened shop.

There was just one Read More…

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