Many businesses focus on gaining new leads. The problem is that they don’t determine the difference between any lead and a quality lead.
A quality lead is anyone that is a good possibility of becoming a sale.
It is essential that businesses find more online leads to increase growth against fierce competition.
To build more leads that will turn into customers, you must think past the immediate future to the long-term.
Blogs and social media are two good ways to do this.
While they might not garner you immediate results, you will see the benefits when you do Read More…
By Lindsey Tolino
When I was in middle school, my best friend moved to another school district. She came to me and explained that she was moving. She said she couldnít do anything about it and would miss me. I was sad and didnít like it, but part of me understood because she came to me and explained the situation.
Sometimes you have to change things in your business. It can be scary because you donít want to lose loyal customers or disgruntle employees. Your customers and employees have grown to expect your business to run Read More…
Google Analytics is the Ferrari of analytics platforms. It’s fast, sexy, and can super-charge your marketing.
However, most entrepreneurs and small business owners are just sitting in the car, afraid to leave first gear.
A recently released white paper from Formstack pulls together some interesting stats about how marketers are really using (or not using) Google Analytics. One that stood out to me is that only 33% of marketers track ROI via Google Analytics. Perhaps that’s because it’s so easy to fall into the trap of tracking only the surface, vanity metrics.
Want to know how many unique visitors we Read More…
Can you tell when you are in the middle of overcoming challenges? How can you detect strength or capacity building as it is happening? Where is the contrast between where you’ve been and when you’ve learned?
It’s sometimes difficult to tell, especially if you are an entrepreneur or just starting out. Lone wolf syndrome is both boon and bane. There’s a Proverb (paraphrased) that says, “If you wish to go somewhere fast, go alone; if you wish to go far, travel together.”Ě
The problem, by way of both utility and reality is that for many of Read More…
I had an opportunity to chat with an internal leadership team for a major brand recently. Intrepreneurism is a strategic way of building teams and initiatives across departments, even within a heavily siloed corporate structure or hierarchy. That’s a lot of buzzwords for a weekend.
By sharing with them my experiences in building WWDF, I was able to help draw analogies between risk taking, building consensus and collaboration, even if you’re not launching your own business. It may be even more difficult to be a risk taker or ripple maker in a corporate environment, as one of the Read More…
As a business owner, how do you know how much to give and who to give it to? And how can you keep everyone happy in the process?
The job market is tough, and fortunately your employees are aware of your company’s overall circumstances.
New graduates learned in college that one of the challenges they would face after school would be answering†how to position yourself for best paying careers, so they, too, know what it’s like to be Read More…keep looking »