Successful businesses use Google Analytics to super-charge their marketing

Filed Under Strategy/Analysis | 2 Comments

Google Analytics is the Ferrari of analytics platforms. It’s fast, sexy, and can super-charge your marketing.

However, most entrepreneurs and small business owners are just sitting in the car, afraid to leave first gear.

A recently released white paper from Formstack pulls together some interesting stats about how marketers are really using (or not using) Google Analytics. One that stood out to me is that only 33% of marketers track ROI via Google Analytics. Perhaps that’s because it’s so easy to fall into the trap of tracking only the surface, vanity metrics.

Want to know how many unique visitors we Read More…

How to identify (and solve) challenges

Filed Under Leadership, management, Productivity, Strategy/Analysis, Successful Blog | 2 Comments

Can you tell when you are in the middle of overcoming challenges? How can you detect strength or capacity building as it is happening? Where is the contrast between where you’ve been and when you’ve learned?

It’s sometimes difficult to tell, especially if you are an entrepreneur or just starting out. Lone wolf syndrome is both boon and bane. There’s a Proverb (paraphrased) that says, “If you wish to go somewhere fast, go alone; if you wish to go far, travel together.”

The problem, by way of both utility and reality is that for many of Read More…

How to cook with rocks

Filed Under management, Productivity, Strategy/Analysis, Successful Blog, teamwork | Leave a Comment

I had an opportunity to chat with an internal leadership team for a major brand recently. Intrepreneurism is a strategic way of building teams and initiatives across departments, even within a heavily siloed corporate structure or hierarchy. That’s a lot of buzzwords for a weekend.

By sharing with them my experiences in building WWDF, I was able to help draw analogies between risk taking, building consensus and collaboration, even if you’re not launching your own business. It may be even more difficult to be a risk taker or ripple maker in a corporate environment, as one of the Read More…

Should You Give Out Raises?

Filed Under Business Life, Strategy/Analysis | 1 Comment

In 2013, the average company gave out a 3 percent pay raise. That average is expected in 2014, as well.

As a business owner, how do you know how much to give and who to give it to? And how can you keep everyone happy in the process?

The job market is tough, and fortunately your employees are aware of your company’s overall circumstances.

New graduates learned in college that one of the challenges they would face after school would be answering how to position yourself for best paying careers, so they, too, know what it’s like to be Read More…

The Formula for Better Business Productivity

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For your business to truly prosper and ultimately achieve its goals, you must look for ways to increase productivity or, simply put, find ways to get more done without sharply increasing your expenses.

Before exploring measures you can take to boost productivity in your workplace, it may be helpful to look at some of the things workers consider major obstacles to achieving optimal productivity.

Workplace Productivity Survey

Harris Interactive, a market research firm best known for its Harris Poll, in late March 2013 conducted a survey of just more than 2,000 professionals to get their views on productivity. The Read More…

Keeping Your Employees and Budget Healthy

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Health insurance can turn into a crazy puzzle for small business owners.

Where larger companies, by law, must provide health insurance to their employees, small businesses have more leeway; however, this sometimes can just add to the confusion.

The bottom line, if you can afford to offer good medical coverage and health insurance to your employees, no matter how many you have – do it.

What if it’s a financial struggle?

There are instances where offering health insurance may not be feasible to your company financially.

If your company is small, you may not legally have to offer health insurance Read More…

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