5 Tips for Creating an Unforgettable Name for your Product or Company

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By Mark Skoultchi

In the US alone, 543,000 businesses start up each month. Whether those businesses are large corporations or just one guy selling T-shirts online, they all need a name. Most large companies can afford to hire a professional naming agency, but what about the little guys?

Have no fear!

We believe that everyone, big or small, deserves to have a great name. Let these naming tips serve as a jumping off point for creating a great brand name. And after you feel good about your strategy, you can dive even deeper with our naming guide Read More…

Happier Employees Make for Better Results

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Can you say with certainty that you have a bunch of happy employees? What if it is just a few?

Whether the numbers are high, medium or low, happy employees make for a world of difference in the business world.

For those individuals running large companies, there is sometimes a disconnect with the workers. This may not be due to an unpleasant owner, but more so because there are so many employees for one to keep track of.

Meantime, those running smaller operations can have an advantage in that they oftentimes have one-on-one relations with the various employees, especially the Read More…

Are You Successful at Gathering Quality Leads?

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Many businesses focus on gaining new leads. The problem is that they don’t determine the difference between any lead and a quality lead.

A quality lead is anyone that is a good possibility of becoming a sale.

It is essential that businesses find more online leads to increase growth against fierce competition.

Think Long-Term

To build more leads that will turn into customers, you must think past the immediate future to the long-term.

Blogs and social media are two good ways to do this.

While they might not garner you immediate results, you will see the benefits when you do Read More…

How To Keep Your People Engaged When Making Changes

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By Lindsey Tolino

When I was in middle school, my best friend moved to another school district. She came to me and explained that she was moving. She said she couldnít do anything about it and would miss me. I was sad and didnít like it, but part of me understood because she came to me and explained the situation.

Sometimes you have to change things in your business. It can be scary because you donít want to lose loyal customers or disgruntle employees. Your customers and employees have grown to expect your business to run Read More…

Successful businesses use Google Analytics to super-charge their marketing

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Google Analytics is the Ferrari of analytics platforms. It’s fast, sexy, and can super-charge your marketing.

However, most entrepreneurs and small business owners are just sitting in the car, afraid to leave first gear.

A recently released white paper from Formstack pulls together some interesting stats about how marketers are really using (or not using) Google Analytics. One that stood out to me is that only 33% of marketers track ROI via Google Analytics. Perhaps that’s because it’s so easy to fall into the trap of tracking only the surface, vanity metrics.

Want to know how many unique visitors we Read More…

How to identify (and solve) challenges

Filed Under Leadership, management, Productivity, Strategy/Analysis, Successful Blog | 2 Comments

Can you tell when you are in the middle of overcoming challenges? How can you detect strength or capacity building as it is happening? Where is the contrast between where you’ve been and when you’ve learned?

It’s sometimes difficult to tell, especially if you are an entrepreneur or just starting out. Lone wolf syndrome is both boon and bane. There’s a Proverb (paraphrased) that says, “If you wish to go somewhere fast, go alone; if you wish to go far, travel together.”Ě

The problem, by way of both utility and reality is that for many of Read More…

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