Big data analytics has been proven to be highly beneficial for businesses, allowing them to extract optimal value from their data and make better-informed decisions.
As more and more businesses are adopting big data analytics, it is becoming increasingly necessary to make big data a part of your business strategy.
However, it is not easy to implement a big data solution, because there is a significant shortage of big data skills.
Then again, if you use the right hiring strategies, you may be able to recruit some of the best big data experts available in the market.
How Read More…
By Teddy Hunt
The year was 1994. Katie Couric, Bryant Gumbel, and their guest sat around a quaint coffee table between NBC’s “Today” segments and pondered the pronunciation of the “@” symbol. “That little mark,” he said. “With the ‘a’ and then the ring around it. Couric said she thought it was ‘about.’” He went on to ask, “What is the Internet, anyway? Do you write to it, like mail?”
Just two decades ago, this was the reality, even among some of the most successful, high-profile people in our society. Now, the Internet and other forms of technology have become Read More…
By Michelle Rebecca
Website crashes can be detrimental to a company’s operation. If your host goes down, your software fails or your internet provider encounters a problem, it is your business that suffers. When these situations occur you are no longer able to conduct e-business or to monitor your site’s feedback.
In order to decrease the impact of site crashes it is important to have an emergency response plan. Below is a list of tips for helping your organization navigate a site malfunction.
Investigate the Issue
Once you have been alerted to an issue with your website, the first step Read More…
Have you noticed? Big data is the new buzzword. Apparently, it’s so hot you should “make out with it,” according to Mitch Joel in his new book, CTR ALT DEL.
But if you’re like most entrepreneurs, bloggers, or small business owners, you have no clue what big data is, or how it might apply to your business.
So here is my all-access definition: “big data” is sets of information that are way too large to be accessed or analyzed on your average computer or set of servers. Think of data being fed Read More…
With the end of 2012 fast approaching, it would behoove those who run small businesses to sit down and take a look at where many of their company expenses went for these last 11 months.
In some cases, saving that money going forward into 2013 is next to impossible, while there are other areas that definitely can be tweaked in order to make the coming year a more profitable one.
If your business phone expenses have left you dialed-in Read More…
by Franklyn Stephen
Social media reporting in Google analytics
Google analytics provides a reporting which would make you understand little bit easier that efforts you put in social media marketing are worth the investment. Also it gives you in-depth analysis about which social channel gives value to your business and which plans are most effectual.
Business metrics with Social Media
These new reports are framed in a way to span the gap between business metrics and social media. Using these reports, you can assess the traffic/clicks comes to your site from different social channels and how they leads Read More…keep looking »