Site Crash: What’s Your Response Plan?

Filed Under Blog Basics, Successful Blog, Tech/Stats | 2 Comments

By Michelle Rebecca

Website crashes can be detrimental to a companys operation. If your host goes down, your software fails or your internet provider encounters a problem, it is your business that suffers. When these situations occur you are no longer able to conduct e-business or to monitor your sites feedback.

In order to decrease the impact of site crashes it is important to have an emergency response plan. Below is a list of tips for helping your organization navigate a site malfunction.

Investigate the Issue

Once you have been alerted to an issue with your website, the first step Read More…

Big Data for Bloggers

Filed Under Blog Basics, Marketing /Sales / Social Media, Strategy/Analysis, Tech/Stats, Trends | Leave a Comment

Have you noticed? Big data is the new buzzword. Apparently, its so hot you should make out with it, according to Mitch Joel in his new book, CTR ALT DEL.

But if youre like most entrepreneurs, bloggers, or small business owners, you have no clue what big data is, or how it might apply to your business.

So here is my all-access definition: big data is sets of information that are way too large to be accessed or analyzed on your average computer or set of servers. Think of data being fed Read More…

VoIP Small Business Savings Can Be Music to Your Ears

Filed Under Tech/Stats | Leave a Comment

In tough economic times, many small business owners look for each and every opportunity to save themselves money.

With the end of 2012 fast approaching, it would behoove those who run small businesses to sit down and take a look at where many of their company expenses went for these last 11 months.

In some cases, saving that money going forward into 2013 is next to impossible, while there are other areas that definitely can be tweaked in order to make the coming year a more profitable one.

If your business phone expenses have left you dialed-in Read More…

Analyze Social with Google Analytics Today

Filed Under SEO, Successful Blog, Tech/Stats | Leave a Comment

by Franklyn Stephen

Social media reporting in Google analytics

Google analytics provides a reporting which would make you understand little bit easier that efforts you put in social media marketing are worth the investment. Also it gives you in-depth analysis about which social channel gives value to your business and which plans are most effectual.

Business metrics with Social Media

These new reports are framed in a way to span the gap between business metrics and social media. Using these reports, you can assess the traffic/clicks comes to your site from different social channels and how they leads Read More…

Be Accessible

Filed Under Successful Blog, Tech/Stats | 3 Comments

A Guest Post by Rosemary O’Neill

You must be accessible if you want to build a human-centered enterprise. I recently participated in a Twitter chat hosted by the Association for Women in Communications (#AWCchat) on the subject of web accessibility, and it made a huge impression on me.

Did you know that people with disabilities are 18% of US population with $175 billion in discretionary spending power? Did you know that adults with disabilities spend 2x as much time online as those without disabilities?

Here are some tips on how to ensure that your web presence is inviting and accessible Read More…

Do You Rely on Analytics to Tell the Whole Story?

Filed Under Strategy/Analysis, Successful Blog, Tech/Stats | 5 Comments

A Guest Post by Rosemary O’Neill The Tools Only Get You Halfway There

Many tools offer to help you analyze your customer community, so that you can capture the elusive “ROI.” These tools evaluate a multitude of data points, including number of followers, likes, blog comments, retweets, etc., to come up with the success equation. Small businesses can be overwhelmed by the sheer magnitude of starting from zero in all of these social categories.

However, I propose that numbers only get you halfway there. The other half is composed of humanity. Information like, “dog’s name,” “has 3 kids,” “is insanely Read More…

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