By Michelle Rebecca
Website crashes can be detrimental to a company’s operation. If your host goes down, your software fails or your internet provider encounters a problem, it is your business that suffers. When these situations occur you are no longer able to conduct e-business or to monitor your site’s feedback.
In order to decrease the impact of site crashes it is important to have an emergency response plan. Below is a list of tips for helping your organization navigate a site malfunction.
Investigate the Issue
Once you have been alerted to an issue with your website, the first step Read More…
Have you noticed? Big data is the new buzzword. Apparently, it’s so hot you should “make out with it,” according to Mitch Joel in his new book, CTR ALT DEL.
But if you’re like most entrepreneurs, bloggers, or small business owners, you have no clue what big data is, or how it might apply to your business.
So here is my all-access definition: “big data” is sets of information that are way too large to be accessed or analyzed on your average computer or set of servers. Think of data being fed Read More…
With the end of 2012 fast approaching, it would behoove those who run small businesses to sit down and take a look at where many of their company expenses went for these last 11 months.
In some cases, saving that money going forward into 2013 is next to impossible, while there are other areas that definitely can be tweaked in order to make the coming year a more profitable one.
If your business phone expenses have left you dialed-in Read More…
by Franklyn Stephen
Social media reporting in Google analytics
Google analytics provides a reporting which would make you understand little bit easier that efforts you put in social media marketing are worth the investment. Also it gives you in-depth analysis about which social channel gives value to your business and which plans are most effectual.
Business metrics with Social Media
These new reports are framed in a way to span the gap between business metrics and social media. Using these reports, you can assess the traffic/clicks comes to your site from different social channels and how they leads Read More…
A Guest Post by Rosemary O’Neill
You must be accessible if you want to build a human-centered enterprise. I recently participated in a Twitter chat hosted by the Association for Women in Communications (#AWCchat) on the subject of web accessibility, and it made a huge impression on me.
Did you know that people with disabilities are 18% of US population with $175 billion in discretionary spending power? Did you know that adults with disabilities spend 2x as much time online as those without disabilities?
Here are some tips on how to ensure that your web presence is inviting and accessible Read More…
A Guest Post by Rosemary Oâ€™Neill The Tools Only Get You Halfway There
Many tools offer to help you analyze your customer community, so that you can capture the elusive â€śROI.â€ť These tools evaluate a multitude of data points, including number of followers, likes, blog comments, retweets, etc., to come up with the success equation. Small businesses can be overwhelmed by the sheer magnitude of starting from zero in all of these social categories.
However, I propose that numbers only get you halfway there. The other half is composed of humanity. Information like, â€śdogâ€™s name,â€ť â€śhas 3 kids,â€ť â€śis insanely Read More…keep looking »