What you need to know about the FTC disclosure guidelines

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“Just like my Facebook page for a chance to win a Visa gift card.”

“Review my software application and I’ll give you a year of free service.”

“Tweet out ‘Product xyz is awesome’ for amazing prizes.”

Each of those is a no-no under the FTC’s expanded guidelines about disclosure.

As a brand, if you are soliciting endorsements, reviews, or other social media promotion from someone, you are responsible for making them aware of the disclosure rules. That means reminding them that promotional Tweets must have #ad or #sponsored or some other language that lets the reader know the Tweet Read More…

Use Podcasts to Enhance Your Business

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My Apple Watch arrived a couple of weeks ago, and so far, itís been a wonderful tool for reminders, notifications, and fitness tracking. (Thanks for reminding me that Iíve been parked at my desk for 2 hours!)

Unexpectedly, itís also helping me enjoy more podcasts, via the Overcast app. (The Apple Watch doesnít currently support the native iPhone Podcast app, for some reason).

Podcasting is experiencing a resurgence over the last few years, having originated in the 1980ís and dropped (mostly) from the public eye in the 1990ís. I always dabbled in podcast listening, but never really paid attention Read More…

Are you tapped into the Asian market?

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This invitation comes courtesy of SOB community member Mitch Arnowitz. You can’t build a successful business without expanding your horizons beyond your front door. Consider the huge market opportunity presented in Asia:

Think Asia, Think Hong Kong – ďthe largest Hong Kong promotional event in North Americaď is being held in Chicago on June 10th, 2015.

Produced by the Hong Kong Trade Development Council, this free symposium is connecting businesses in the US and Canada with Asia’s markets. Programming includes a visiting technology mission, business-matching meetings and a panel of industry experts who will explore the developments and Read More…

Are You Dialed-in to Telecommuting?

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Communications technology is making the notion of working from home or other remote locations commonplace in today’s business world.

If your business and its employees are missing out on the convenience of telecommuting, then it’s time to give the “work from anywhere” approach a shot.

To give you a better idea of how the telecommunications atmosphere works, here are just a few advantages of going the telecommuting route with your business:

Keeping up with the Trend

Businesses all across the country are adopting a telecommuting mindset and the trend is continuing to grow.

In fact, according to the Read More…

How Technology is Powering Success

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By Teddy Hunt

The year was 1994. Katie Couric, Bryant Gumbel, and their guest sat around a quaint coffee table between NBC’s “Today” segments and pondered the pronunciation of the “@” symbol. “That little mark,” he said. “With the ‘a’ and then the ring around it. Couric said she thought it was ‘about.’” He went on to ask, “What is the Internet, anyway? Do you write to it, like mail?”

Just two decades ago, this was the reality, even among some of the most successful, high-profile people in our society. Now, the Internet and other forms of technology have become Read More…

How money and love are related

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Money doesn’t make the world go ’round. Although commerce is, in many ways, the physical manifestation of energy which the global civilization agrees upon as a unit of measure, money itself isn’t the force that propels the world forward.

The emotion behind the expenditure of money is.

Since money is a manifestation of energy, its ebbs and flows are also subject to physics. Stagnation begets atrophy; circulation, vibrancy. Investing in people, ideas and ingenuity brings growth.

“The day will come when, after harnessing space, the winds, the tides, gravitation, we shall harness for God the energies of love. Read More…

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