By Kelly Gregorio
Business blogs are great; they can connect you with your audience, provide you with an outlet to interact and help in your ever-lasting effort to develop a positive brand image.
But as the popularity of business blogging has increased, so has its blandness. Hundreds upon hundreds of business blogs are out there, making it difficult for audience members to know which quality blogs are worth following.
One deciding factor is a blog’s newsworthiness. Now, no one is asking you to break hard news, but there are some steps you can take to position your blog as Read More…
What happens when marketers get naked?
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, is the answer to that question.
Stripped of their exclusive access to broadcast media, stripped of their information monopoly, stripped of their banner ads, stripped of their SEO tricks, marketers in 2014 have awakened to a new reality. Consumers have access such a diverse array of data that they can (if they choose) make much more informed purchasing decisions.
This book explores how this state of affairs came to be, Read More…
By Jared Jaureguy
In a world that is constantly putting more and more trust in the hands of smartphones, tablets and desktops, one would expect paper to become obsolete. After all, it’s easy to read the news, check your bank account, send emails to clients, and even shop all in the cyber world. However, many companies are reluctant to let go of their reliance on paper. This could be due to the necessity of physical documents in some cases or just lack of willingness to break with a habit.
There are important incentives for going paperless. Among them are Read More…
The image of Robert Scoble in the shower with his Google Glasses on is seared in our collective brains by now. But we should all stop laughing because it’s about to get serious, folks.
According to Scoble and his co-author Israel, there are five key trends that are converging to create the “age of context:”
Mobile Social Media Data Location-Based Technology Sensors
This book is a funhouse tour through technologies, apps, and jaw-dropping devices that are on our horizons, whether we’re ready for them or not.
Many of the forthcoming developments raise issues of privacy, Read More…
By Peter Davidson
Survival is impossible without money unless, of course, you’ve been raised in the jungle and you can hunt with your bare hands. Whether you like it or not, you will have to adapt to the universal crisis of generating an income and supporting yourself through it.
We call it a crisis because many people, regardless of how long they’ve been playing this game, cannot seem to get the hang of it. The only thing they can be accused of is not taking the opportunities that have been made available over the last couple of years. We’re Read More…
By Barbara Fowler
Niche-marketing: Creative or Creepy? It depends.
Yesterday I got a package in the mail. A mysterious package from Klout. I opened it up and low and behold, it contained three new products sent to me on a complimentary basis. They were VITA-K for “age spots”, VITA-K for “crow’s feet” and VITA-K for “deep facial lines” I was selected to receive these products because of my Klout score of 56, not because of my age (I just turned 60) and hopefully not because of some new “facial recognition software” that identified me as Read More…keep looking »