By Mickie Kennedy
A solid quote can round out a press release or blog post in ways nothing else can. Not only can it encapsulate what you’ve been trying to say throughout the whole of your content, but if the quote is from the right source it can also add an air of authority to the piece. Not only this, but a well-placed quote from the right source can put a face on what may have otherwise been very dry material, and make the reader take notice.
But just throwing in a random Read More…
By Lisa D. Jenkins
“Others may be talking about the same thing, but they aren’t talking about it with your voice.”
How many times have you heard this when people are encouraging you to blog?
A lot? If you’re like me, it’s a lot.
Here’s how it happens in my head:
I have a thought about something timely. My brain takes a walk along that thought path and reaches a conclusion. I consider blogging about it and then I think there’s no need to write what everyone else has already published.
Why clutter up the internet, right?
Now, Read More…
By Lisa D. Jenkins
There’s nothing quite like that feeling of knowing you owe the readers of your blog several hundred words and realizing you’ve got no idea what to write about. The realization that you can write on just about anything only makes it worse. It mires your brain in some sort of one track spiral that does nothing but turn around and around on itself.
Sorry, there are no blogs coming out of the station today.
So you take a walk. You open up the Google machine and surf around. You browse your book collection. You check Read More…
By Diana Gomez
The internet is a great place to build a community. Take an aspiring musician, for example. If she performs for only 15 people at Open Mic Night at The Lazy Dog Café, that doesn’t mean she’s not being heard. Music fans get the latest news and tips on “what’s hot” by reading popular digital magazine sites and blogs. If she sends her latest mp3 to a few popular sites, and one posts a favorable review, her fan base increases. They “like” her Facebook page, and are now subscribers. It’s that simple.
When it comes Read More…
Boilerplate kills kittens. Early in my career, I worked as a technical writer for a large government contractor. The GPO Manual was our ultimate arbiter of word choice, I learned to spell “judgment” without a second “e,” and we relied heavily on giant chunks of pre-written text.
I was a “writer,” but one who was having her soul slowly crushed under the weight of government regulations.
Those formative experiences gave me an intense interest in how words are applied. How just the right word can make or break a relationship, a transaction, a pitch.
Leaders use Read More…
It’s official. The push for “content” has pervaded society so completely that I had this actual conversation with my 10 year old the other day:
10 Yr Old: “Mom, no-one is visiting my website.” Me: “I visited it just yesterday.” 10 Yr Old: “I think I need to make more content.”
Boom. Throw down the microphone and walk off stage.
There has been a robust conversation surrounding the sheer amount of “content” debris (go read Mark Schaefer’s original Content Shock post), but I think the larger issue has to do with the attitude of Read More…keep looking »