The magpie and the docent – a tale of two writers

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Magpie – a person who collects things, especially things of little use or value, or a person who chatters idly. Docent – a person who acts as a guide, typically on a voluntary basis.

The Magpie

The magpie flits from branch to branch, picking up shiny objects (the latest app) and sharing them randomly (G+ one day, Tumblr the next).

She has no routine writing schedule, and her audience/customers have no idea what to expect next.

She occasionally shares something brilliant, and then disappears for weeks at a time.

The Docent

The docent has a clearly defined area Read More…

How Are Guest Articles Different From Guest Posts?

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By Mickie Kennedy

So you heard that one terrific way to attract new traffic to your site can be to drop a few well-written articles on other popular websites or blogs. Seems pretty straightforward, right? You write an article full of useful advice, a potential new client or fan reads it, surfs over to your webpage, lands in your funnel and — boom! — your follower base expands.

At first glance, guest articles on online websites seem very similar to guest blog posts. However, while similar in quality content, they differ in how they are written, the editing process, and Read More…

Quotes that work (and don’t work)

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By Mickie Kennedy

A solid quote can round out a press release or blog post in ways nothing else can. Not only can it encapsulate what you’ve been trying to say throughout the whole of your content, but if the quote is from the right source it can also add an air of authority to the piece. Not only this, but a well-placed quote from the right source can put a face on what may have otherwise been very dry material, and make the reader take notice.

But just throwing in a random Read More…

Blog (a verb)

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By Lisa D. Jenkins

“Others may be talking about the same thing, but they aren’t talking about it with your voice.”

How many times have you heard this when people are encouraging you to blog?

A lot? If you’re like me, it’s a lot.

Here’s how it happens in my head:

I have a thought about something timely. My brain takes a walk along that thought path and reaches a conclusion. I consider blogging about it and then I think there’s no need to write what everyone else has already published.

Why clutter up the internet, right?

Now, Read More…

Writer’s Block. The Pain and Panic are Real.

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By Lisa D. Jenkins

There’s nothing quite like that feeling of knowing you owe the readers of your blog several hundred words and realizing you’ve got no idea what to write about. The realization that you can write on just about anything only makes it worse. It mires your brain in some sort of one track spiral that does nothing but turn around and around on itself.

Sorry, there are no blogs coming out of the station today.

So you take a walk. You open up the Google machine and surf around. You browse your book collection. You check Read More…

Building Your Brand By Building Guest Post Relationships

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By Diana Gomez

The internet is a great place to build a community. Take an aspiring musician, for example. If she performs for only 15 people at Open Mic Night at The Lazy Dog Café, that doesn’t mean she’s not being heard. Music fans get the latest news and tips on “what’s hot” by reading popular digital magazine sites and blogs. If she sends her latest mp3 to a few popular sites, and one posts a favorable review, her fan base increases. They “like” her Facebook page, and are now subscribers. It’s that simple.

When it comes Read More…

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