February 21, 2007
Liz published this at 10:12 am
Hey, Tom, How Can We Change the World?
I’ve had several conversations online and off with Tom Clifford about how he tells corporate stories on film. One thing, one thing we talked about, Tom talks a lot about, heroes — that the people in his stories are the heroes of the companies where they work.
When a guy looks at the subject of his corporate stories as heroes, he’s bound to know a thing or two about changing the world.
Is Your Story Changing the World?
Guest Writer: Thomas R. Clifford
Remember, stories change the world. Story. Story. Story. Stories matter.
This may come as a bit of a surprise to you, but I know my story has helped change the worldÃ¢â‚¬Â¦and IÃ¢â‚¬â„¢m here to help your story change the world, too.
You probably donÃ¢â‚¬â„¢t know me, but thatÃ¢â‚¬â„¢s alright.
My name is Thomas Clifford and IÃ¢â‚¬â„¢m a filmmaker. Some folks call me Ã¢â‚¬Å“Director Tom.Ã¢â‚¬Â ThatÃ¢â‚¬â„¢s alright, too.
I wander around the country like a nomad filming remarkable stories for remarkable organizations. I tell their stories through film in a unique way.
So imagine in your mindÃ¢â‚¬â„¢s eye this sceneÃ¢â‚¬Â¦
A short, emotional, thoughtful, eye-catching and dramatic documentary about what you do.
Film ignites conversations. People TALK. People ACT. People THINK.
Picture your film like itÃ¢â‚¬â„¢s your own DnaÃ¢â‚¬Â¦it is unique, personal and one-of-a-kind.
The story in your film is told by people who know you; they are the storytellers; they are your Ã¢â‚¬Å“heroes.Ã¢â‚¬Â
Your film has a sense of continuous momentum…every minute…something changing…new dynamics…feet tapping to a music grooveÃ¢â‚¬Â¦new graphic designs…a new story…a quick transition…keep it flowing…a new ideaÃ¢â‚¬Â¦new musicÃ¢â‚¬Â¦.new heroesÃ¢â‚¬Â¦a new scene…another person’s point of view…what’s next?…how will it end?
Directing your film is like mining for diamonds — the job is not done until they are cut perfectly — IÃ¢â‚¬â„¢m not content with your story until it flashes in the light.
So now, let me ask you this simple, yet incredibly important question:
Is your story changing the world?
Well maybe, just maybe, our two stories — a filmmaker and you with your Ã¢â‚¬Å“heroes,Ã¢â‚¬Â — we can change the world together.
It’s worth a try!
Thank you, Tom, for telling us about our story.
We can change the world — just like that.
–ME “Liz” Strauss
If you’re ready to change the world, send me your thoughts in a guest post. Feel free to take the gorgeous Change the World image up there that Sandy designed back to your blog. Or help yourself to this one.
Email me about what you’re doing or what we might do. Let’s change the world one bit at a time together. Together it can’t take forever.