February 28, 2013

Clarify Your Site’s Purpose and Stop the Terminator

published this at 8:49 am

The average web page visit lasts less than one minute.

Humans are programmed to sort everything they see into familiar labels, or buckets. Our brains scan the immediate environment to find threats, food, competitors, and potential mates. Like the Terminator searching for John Connor, we make fast assessments and move on.

The same thing is happening with visitors to your blog or website.

You’re doing the same thing right now reading this blog post. You read the headline, decided it was applicable to your situation, and started scanning. Maybe these quick bullets will keep you reading.

Tactics for Building a Useful Web Presence

Why do you have a blog or website? How do you make that clear to your visitors?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee


Filed under Blog Review, Checklists, Strategy/Analysis, Successful Blog | 1 Comment »


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1 Comment to “Clarify Your Site’s Purpose and Stop the Terminator”

  1. July 18th, 2013 at 7:52 am
    How do you label yourself? | Liz Strauss at Successful Blog said

    [...] happens applies to you as a business person, as well as your website or blog. Dont forget to clarify your websites purpose while youre considering your own [...]

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