Liz Strauss at Successful Blog

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October 11, 2006

Create a Viral Buzz – With White Papers

ME Liz Strauss wrote this at 8:55 am

Michael A. Stelzner, Guest Writer

Mochael; Stelzner 2

Trying to get everyone to beat your drum? Love the sound of others singing your praise? Word of mouth still reigns.

A good white paper is like the Energizer Bunny. It keeps going places you never imagined.

Why?

People like valuable information AND can easily forward it (especially packaged as a white paper).

White papers should present some of your best value in an easy-to-digest package. It should be a free taste of what you have to offer the world (think sample Cinnabon roll).

The carefully crafted white paper sings – mesmerizing its readers and encouraging an encore.

For example, VistaPrint (the inexpensive online business card company), decided to prepare a white paper called “Marketing Your Business on a Shoestring Budget: A Practical Guide to Success.”

The paper provided actionable tips (using VistaPrint’s inexpensive products, of course).

In only 90 days, more than 5000 small business owners registered for the paper, a smash hit!

This article is the second in a five-part series on the advantages of white papers. The next article will examine how white papers can be used to generate business leads.

Your action: Start outlining your viral masterpiece. Get off to the right start with the new book, Writing White Papers: How to Capture Readers and Keep Them Engaged.

–Michael A. Stelzner





Filed under Business Book, Guest Writer, Successful Blog, Writing | 1 Comment »




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1 Comment to “Create a Viral Buzz – With White Papers”

  1. October 11th, 2006 at 6:54 pm
    Successful Blog - A 5-Part Series: Five Reasons to Start Writing White Papers NOW said

    [...] Monday, October 9 — Five Reasons to Start Writing White Papers NOW Wednesday, October 11 — Create a Viral Buzz – With White Papers Thursday, October 12 — Luring Prospects With White Papers Monday, October 16 — The Persuasive Power of White Papers Wednesday, October 18 — Five Reasons Writers Make More $ Writing White Papers . [...]

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