I’m delighted to announce that Lauren Freedman of e-tailing.com will be presenting a Models and Masterminds Workshop on e-commerce at SOBCon09. Lauren is smart, savvy, and a pioneer of e-commerce. She literally wrote the book on online shopping — It’s Just Shopping
Her firm’s Mystery Shopper’s Survey — now in its 11th year is the standard the is cited in the E-commerce Guide, “Survey Says: Customer Interaction Key to Online Sales,” and looked forward to by sellers online as a key resource for how best attract and keep online customers.
If you’re looking to open a store or sell more, this is a person you should have in your network. Lauren researches, reports, and reveals the techniques, tactics, and tools used by everyone from Amazon to Zappos … and she’s an excellent human being too.