Who Wants a Blog by Email?
See the subscription form in the sidebar under the search box? It looks like this.
I put it on my blog as an experiment. I was skeptical. I thought Who’d want a blog in their email box? Wouldn’t that change the whole experience?
3 Good Reasons
My dad used to say get 3 good reasons for what you want to do. I did my homework, and I got them. Three good reasons for trying email to my blog.
- Some folks spend a lot of time on email and little time on the Internet.
- Some folks don’t want to come to find me. They’d rather I came to them.
- RSS feeds are hard to explain to folks who’ve never seen or used one before. I know. I’ve tried.
Two other reasons I gave email subscriptions a try were that I don’t have to pay anything, and I like the way the email version of my blog looks. I made a screen so that you could see for yourself.
This is an issue that went out a few days ago. You might remember the posts if you read Successful Blog that day.
Each excerpt has a click through to my blog, like an RSS feed does. At the bottom are links to past posts readers might have missed. The coolest part is via email I was able to subscribe family and friends who would never read a blog any other way.
I’m a convert to email subscriptions. They’re a great way to expand readership into the 3-D world where new business clients are. They’re a branding brochure and a promotional tool.
When you’re talking to customers hand them a business card, also give them an email edition of your blog and ask if you can send them a subscription. It’s a wonderful way for them to get to know you better and another way for you to keep clients informed. Your emails will also keep your name and your business in front of them when the need for your service happens to fall across their door.
Oh yeah, I should tell you that I fibbed about my mother-in-law. She still thinks I ghostwrite spy novels for some major publisher. It’s just easier that way. The nuns, however, are real fans. They get my blog by email everyday.
–ME “Liz” Strauss