Liz Strauss at Successful Blog

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October 18, 2006

Five Reasons Writers Make More $ Writing White Papers

ME Liz Strauss wrote this at 8:37 am

Michael A. Stelzner, Guest Writer

Michael Stelzner 3

Looking to drum up some new business? Want to get more dollars from existing clients? Are you a starving writer?

Consider the five reasons why white papers could dramatically increase your writing revenue:

    1. Demand exceeds supply: There are not enough writers who know how to write white papers. Businesses are aggressively looking to write more white papers. Master the art and count your dollars.

    2. You can charge more for a white paper: White papers help businesses generate leads and close sales; thus, they are directly tied to revenue. For many businesses, only one or two sales from a white paper return the investment.

    3. Businesses pay top dollar for white papers: Word for word, nothing beats a white paper. A good white paper writer charges between $3,000 and $10,000 for a 10-page white paper. This is the most lucrative writing business out there.

    4. White papers can be multi-purposed: A well-written white paper can be converted into a contributed article or used as content on a website. This adds more value to a white paper project.

    5. Many businesses need multiple white papers: Prove yourself with an excellent white paper and your client will want others. This can generate a consistent pipeline of work.

Your action: Develop your white paper writing skills with the groundbreaking new book, Writing White Papers: How to Capture Readers and Keep Them Engaged.

–Michael A. Stelzner





Filed under Business Book, Guest Writer, Successful Blog, Writing |




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12 Comments to “Five Reasons Writers Make More $ Writing White Papers”

  1. October 18th, 2006 at 10:44 am
    katiebird said

    Hello Michael,

    I’m not sure I see how white papers would fit into my website. But you’ve made me really interested in trying this medium.

    I just need to think of an audience.

    I’ve cracked. If someone doesn’t stop me, I’ll buy your book by the end of the day.

    (help. me.)

  2. October 18th, 2006 at 11:34 am
    Michael A. Stelzner said

    Hi Katiebird;

    Write a white paper on what you are an expert on (health, weight control, …).

    The book will help you ask the key questions for determining the audience.

    If you click on the link in the article, you can sample taste a chapter. I think you will say its “good eating!”

    Mike

  3. October 18th, 2006 at 11:35 am
    ME Strauss said

    Thanks, Michael.
    It’s nice to have an expert on call. :)

  4. October 18th, 2006 at 11:58 am
    katiebird said

    (tapping my toes until I can get home and read the chapter)

  5. October 18th, 2006 at 1:27 pm
    ME Strauss said

    Katie,
    You are such fun!

  6. October 18th, 2006 at 1:40 pm
    katiebird said

    I just wish I was half a fun (in real life) as I sound here!

    (clearing throat) Seriously, I am looking forward to getting home and reading that chapter.

    This has been the busiest week (and it’s getting busier) here at work and there’s no time for fun these days. (and lunch-time is over almost before it began)

    PS - I LOVE that photo of you under the “Liz Talks About” header. :)

  7. October 18th, 2006 at 1:42 pm
    ME Strauss said

    Katie,
    That’s not me. That’s Christine Kane’s album cover. Isn’t she just gorgeous?

  8. October 18th, 2006 at 1:49 pm
    katiebird said

    (shhh) No one has to know that!

    Yes, as Paris Hilton would say, “She’s Hot”

    And she DOES look a lot like you!

  9. October 18th, 2006 at 1:51 pm
    ME Strauss said

    Well, no one HAS seen us in the same room together . . . :)

  10. October 18th, 2006 at 3:28 pm
    Make more money on white papers « Web Writer said

    [...] Successful Blog - Five Reasons Writers Make More $ Writing White Papers [...]

  11. October 26th, 2006 at 8:26 am
    ePublishingDaily.com » Blog Archive » QuickBits said

    [...] Michael A. Stelzner from WhitePaperSource guest writing at Successful Blog discusses how writers make more money writing whitepapers. [...]

  12. October 29th, 2006 at 12:01 pm
    Successful Blog - A 5-Part Series: Five Reasons to Start Writing White Papers NOW said

    [...] Monday, October 9 — Five Reasons to Start Writing White Papers NOW Wednesday, October 11 — Create a Viral Buzz – With White Papers Thursday, October 12 — Luring Prospects With White Papers Monday, October 16 — The Persuasive Power of White Papers Wednesday, October 18 — Five Reasons Writers Make More $ Writing White Papers. [...]

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