Liz Strauss at Successful Blog

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February 11, 2010

Four Human Reasons People Participate and Keep Coming Back

ME Liz Strauss wrote this at 8:20 am

It’s about Me!

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When new clients start talking social media, it’s not long before they get to “engagement.” They want to know what moves crowds and individuals to genuine participation. What attracts us? What connects us? What keep us coming back and bringing our friends with us?

What makes one space more fun to participate in than another that looks like the same thing?

Why we participate might vary with each participant, but participants all have things in common — simple human reasons that give experiences meaning.

When we’re looking at an online experience, we have to consider what the human payoff is. What is the most basic reason that people will come and come back? That reason will underscore and validate that the environment we’re building is right for the ones we want to come to share it. Incorporate the values of the folks you want to be there, and people will participate and keep coming back.

Seems simple doesn’t iit? Humans will be human.

Which reason do you think attracts most folks to participate on Twitter?

–ME “Liz” Strauss
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Filed under Community, Marketing, Successful Blog | 5 Comments »




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5 Comments to “Four Human Reasons People Participate and Keep Coming Back”

  1. February 11th, 2010 at 2:03 pm
    Robin Dickinson said

    Hey Liz, your four distinctions have nailed it.

    I’m tempted to add a fifth ‘F’, which has probably been covered in your points, but I’ll throw it in to the mix.

    Fertilizer – the challenge and intrigue of thought-provoking dialog. I’m getting more engagement lately from thinkers and leaders who seem hungry to get into discussion and debate about chewy and interesting issues.

    Thanks why I like coming to your blog – it fertilizes my brain! ;)

    Best to you, Liz. Be great to chat one day.

    Robin :)

  2. February 11th, 2010 at 11:52 pm
    Ed Martin said

    How about another “f” — forced to. Some people have to use social media as part of their work or to achieve a work related goal. It’s like making sales calls or going to networking events. For these people this is not something they would normally do or enjoy, but it is a part of doing business.

  3. February 12th, 2010 at 6:30 am
    bencurnett said

    @robin- great addition.

    Liz, this post gets into strategic thinking, which is where I’m putting my brain more and more.

    I’m learning to integrate this more and more into why our clients do what they do. I made a big mistake the first time I told a client, “You need a blog,” without really understanding the reasons why.

  4. February 13th, 2010 at 3:52 am
    Rinaldi Syahran said

    i think the point that you concern in this post is want the people that read this post really understand why people participate and keep coming back in social media.

  5. February 13th, 2010 at 6:22 am
    Saturday Six #10 | Misadventures with Andi said

    [...] delivery, leave me in deep and peaceful contemplation.  I love her post this week called, “Four human reasons people participate and keep coming back.“  It is a reminder that after you peel away the strategies and technologies and best [...]

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