Liz Strauss at Successful Blog

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January 24, 2012

Good, Great, and Irresistible Marketing Businesses

ME Liz Strauss wrote this at 7:43 am

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When I pay attention to your message… when I watch your commercial, read your ad, listen to your presentation, can you assume that you’ve reached me?

Only if you define reach in the most literal sense.

And trust me, you’re reaching to believe if you believe that attention is synonymous with trust.

Trust isn’t a numbers game. Trust takes time to be established — it always did.

Good, Great, and Irresistible Marketing Businesses

We talk with thousands of people throughout our lives. Now that the social web has amplified the speed and reach of communication, it could be argued that some social folks online “talk with” thousands of people in a week. Certainly many businesses talk with thousands of people in a day. Some corporations easily talk with millions in a day. Still the fact remains that the ability to reach millions with our message means hardly anything if those millions don’t trust the people or place the message is coming from. Communication only helps a business when people trust what we’re saying.

The best form of attraction is built on trust — consistently proving that your business does business even better than any customer might think business would be! Business moves faster and with fewer micro-decisions when we can depend on people we trust. With trust like that customers tell your best true story for you.

Reach out to meet needs is not nearly as powerful building values-based relationships. Values-based relationships aren’t nearly as irresistible as the attraction of being a first trusted resource who consistently surpasses the standard.

Have you found your irresistible offer yet?

Be irresistible.

–ME “Liz” Strauss
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Filed under Marketing, Successful Blog | 2 Comments »




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2 Comments to “Good, Great, and Irresistible Marketing Businesses”

  1. January 24th, 2012 at 8:55 am
    Oscar Bravo said

    Marketing is about being known, liked and trusted

  2. January 25th, 2012 at 2:16 pm
    Maria Palma said

    I agree that trust takes time to build. It’s just like any relationship. I trust companies who value my feedback, are transparent, and invite customers to share stories and experiences…

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