Have You Organized Your Social Media Thinking Lately?

Answers Included

The Living Web

You may be wondering about this organized thinking . . . I’ve been asked twice in the past few weeks to write up educational standards for writing social media training materials. This part two of that endeavor.

I’ve found that organizing my thinking around social media has been a good thing. Have you organized your thinking lately?

It’s a

Social Media Expertise Pop Quiz

Don’t worry it comes complete with answers.

Answer Key

Knowledge — click twice to see the image in its largest form.

Conversation Prism

Comprehension — Key values include

  • Markets are conversations in control of customers.
  • Great products connect people to people.
  • Permission and attraction gain attention.
  • Customers remix what was consistent.
  • Helpful and relevant beats hypeful and sell-avant.

Application — One possible answer might be:

  • LinkedIn — because you’re in the biotech industry. Your key influencers are already there. Start a group with a biweekly article submission from your R&D staff. Investment of about 5-10 hours setting up a profile and connecting initially and then about 5-10 hours/month.
  • A blog to keep current information flowing and start connecting with key customers through interviews and articles.
  • Twitter — because a background study has shown that younger members of your industry are there. Find one employee to champion both Twitter and the blog. Choose this employee as you would choose any outward facing informational representative of the company.

Analysis — We’ll know what’s working by the response. We’ll get relevant, interesting human answers and comments. When we ask questions, real customers will give us real feedback. Measurement to be determined by goals of the client.

Synthesis and Evaluation These are agreements made with the client, but they should be specific, quantifiable and measurable.

What Do You Care?

Whatever you do in some manner you’re a teacher. If you look at the list in the pop quiz above what’s laid out there is merely a list for organizing thinking of subject matter from art lessons to how to cook. Take a long look.

Just as it’s a fine and fun thing now and then to clean off my desk. It’s a delight to do some serious organized thinking. We’ll now return to my right brain and creativity for the rest of the week.

How have you organized your thinking lately?

–ME “Liz” Strauss
Work with Liz!!

PART ONE: A Rubric for Social Media Expertise


  1. says

    Really interesting post Liz. I think that all marketers should take a stab at this sort of organization before delving into what they “think” social media is and how it might benefit their organization. I’m sending this link onwards.

  2. says

    Oh no — a pop quiz and heavy thinking!
    Great two posts. It will take me awhile to digest them, though.
    I’m getting a better feel for social media, and I’ve found I have to gauge both response and what I’m learning.


  3. says

    I really appreciate that you took an intellectual model to this and outlined it so clearly. So often it seems that authors “dummy it down”. There are lots of places where I can find Social Media for Dummies information, and that is a great place to start. After we get our feet wet and especially when we want to start sharing that information, some geeks need more structure and theory for the analysis stage of our own process.
    Thank you!

  4. says

    Hi Bean,
    I’m trying to look at this from some new ways. Social media is “new domain” of knowledge and tools — it’s marketing, psychology, and customer service +++ combined into a new whole. I’m wondering how that affects us and what we’re not seeing yet about it. :)

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