September 30, 2008
Liz published this at 10:44 am
You may be wondering about this organized thinking . . . I’ve been asked twice in the past few weeks to write up educational standards for writing social media training materials. This part two of that endeavor.
I’ve found that organizing my thinking around social media has been a good thing. Have you organized your thinking lately?
Don’t worry it comes complete with answers.
Knowledge — click twice to see the image in its largest form.
Comprehension — Key values include
- Markets are conversations in control of customers.
- Great products connect people to people.
- Permission and attraction gain attention.
- Customers remix what was consistent.
- Helpful and relevant beats hypeful and sell-avant.
Application — One possible answer might be:
- LinkedIn — because you’re in the biotech industry. Your key influencers are already there. Start a group with a biweekly article submission from your R&D staff. Investment of about 5-10 hours setting up a profile and connecting initially and then about 5-10 hours/month.
- A blog to keep current information flowing and start connecting with key customers through interviews and articles.
- Twitter — because a background study has shown that younger members of your industry are there. Find one employee to champion both Twitter and the blog. Choose this employee as you would choose any outward facing informational representative of the company.
Analysis — We’ll know what’s working by the response. We’ll get relevant, interesting human answers and comments. When we ask questions, real customers will give us real feedback. Measurement to be determined by goals of the client.
Synthesis and Evaluation These are agreements made with the client, but they should be specific, quantifiable and measurable.
What Do You Care?
Whatever you do in some manner you’re a teacher. If you look at the list in the pop quiz above what’s laid out there is merely a list for organizing thinking of subject matter from art lessons to how to cook. Take a long look.
Just as it’s a fine and fun thing now and then to clean off my desk. It’s a delight to do some serious organized thinking. We’ll now return to my right brain and creativity for the rest of the week.
How have you organized your thinking lately?
–ME “Liz” Strauss
Work with Liz!!
PART ONE: A Rubric for Social Media Expertise