July 19, 2010

Here’s How You Gain Customers As You Grow Your Product Line

published this at 8:44 am

Be Visible, Be Focused


Mike and Larry (not their real names) had an idea. It was simple. When they came to me they had already figured out to enlist other folks by inviting them to be partners, experts, and heroes and their idea became a fabulous reality — a great first success. After their event, we talked about how to leverage their success into something longer and more lasting.

They had so many ideas! Their ideas were all over the place.


We stopped to take a strategic look at what was already at their door and where natural managed growth might go. We started with this model to guide the plan.


Ideas are good, but it’s hard to choose which will take you to the place you want to be, if you don’t know where you want to go. On the other hand, knowing where you’re going is irresistibly attractive.

All you need to get started is two questions: Who’s in your core audience and what is the first thing you will offer them?

I can’t wait to hear.

–ME “Liz” Strauss
Work with Liz on your business!!

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Filed under Marketing /Sales / Social Media, Strategy/Analysis, Successful Blog | 10 Comments »

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10 Comments to “Here’s How You Gain Customers As You Grow Your Product Line”

  1. July 19th, 2010 at 10:49 am
    darrell said

    Hi Liz

    Great post, very well explained. I am wondering if I am going into the area of “dont go there” on the chart?

    I am starting a new blog with a new group of potential clients etc, It is more in line with the work I have been doing off line.

    It seems to me it is a new product & new clients. Any thoughts?

  2. July 19th, 2010 at 11:31 am
    Judy Martin said

    Hi Liz,
    Thanks for this post – I’m re-reading it so it will sink in. Still have not worked out these principles into tangible practice. We get so caught up in creating and tweeting that sometimes strategy gets lost in the shuffle.

  3. July 19th, 2010 at 9:40 pm
    Heidi Thorne said

    I have seen many companies in client industries hovering in the upper left box. It is soooo hard to watch. And the body count from the recent recession is mounting, with acquisitions and mergers abounding.

    This is as easy visual to keep in mind as I look into new markets myself. Thanks!

  4. July 19th, 2010 at 10:16 pm
    ME Liz Strauss said

    I’d have to know more, but it doesn’t sound like it. If you’re still working with the clients you know then you’re not “putting shoes in a book catalog — where no one would be looking for them.” Stay away from things that make you learn something new, market in new ways, and find new customers all at once. :)

  5. July 19th, 2010 at 10:18 pm
    ME Liz Strauss said

    Yeah, Judy,
    It’s so easy to just keep moving forward without thinking about what’s pulling us away from where we want to be. :)

  6. July 19th, 2010 at 10:22 pm
    ME Liz Strauss said

    Yeah, Heidi,
    It almost amazing me how fear gets people to be so short sighted. I’m working on a keynote for industry that’s filled with that kind of thinking. I’m trying to work this idea into it. heh heh

  7. July 20th, 2010 at 10:50 am
    darrell said

    Thanks Liz, that makes sense.Keep up the great work.

  8. July 20th, 2010 at 1:48 pm
    Jamie Lee Wallace said

    Love the infographic. Sometimes it takes a combination of words and an image to drive a point home.

    I think one of the best ways to extend your product line in order to better serve your existing core audience is to engage in a dialog with that audience. Once you’ve established a rapport and fulfilled the initial need, it should be easy – through blog comments, polls, surveys, etc – to get some really clear direction about where to take your next steps. It’s all about collaboration. Talk about a win-win!

  9. July 20th, 2010 at 8:35 pm
    ME Liz Strauss said

    Hi Jamie,
    Talking is offering a service, especially if you’re helping to answer questions and solve problems. I agree that what you’re saying works miracles in extending a customer base and a product line at the same time. All of it takes bandwidth. Choosing which is the tough part. :)

  10. July 22nd, 2010 at 12:08 pm
    Cate Colgan said

    So many ideas! So Many Balls! – I’m On/Need A Leash :) http://www.youtube.com/watch?v=DxaAWgUUfGU

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