about how we use social media tools.
Social media tools make it easy for experts to share experience and give an opinions. That leads to great discussions and becomes best practices of more than one industry. When social media tools connect thoughts and ideas of people innovating and building, they’re elegant and powerful things.
But when we about the social media behavior of a single company or individual, as we use the tools in passionate dialogue we can lose sight of how social media tools work. People say things they’d never say in person. We forget that our conversations are public and searchable — talking for our future children, future clients, and future selves. Our tweets are disoverable in a court of law. Words and questions that should move offline … often don’t. It’s dangerous.
The minute Twitter became a business tool, the game changed. A new personal / business balance was introduced.
If people who use the tools daily can lose sight of the lurkers and the asynchronous conversation, maybe companies who are slow to adopt “get” social media more than we think.
How can we keep the passionate community without the risk?