October 12, 2009
Liz published this at 8:53 am
Be Irresistible Instead
Every great movie star did a movie or two for the cash until he or she could do the movies he or she really wanted to do. That’s one thing. It’s fine to do if we know that’s what we’re doing. It’s a skill-building, bill-paying short-term strategy that works to keep us solvent.
But, if we’re not careful, we can get so busy doing, that we lose sight of the end game — the strategic goal out there on the horizon. While we’re busy making money to pay the rent, we can have outstanding ideas and let them get away while we work at things that don’t inspire us.
Work without inspiration steals energy. It keeps us in the same place or moving in the wrong direction.
What powers and fuels a career or a business is irresistible, value-added, real WOW ideas — what folks need, wish, and dream for — can’t live without ideas. Even if you’re working on something that’s boring, are looking for your own irresistible ideas that will head you to your own horizon? Here’s how to know one …
- An irresistible idea addresses the practical and the emotional simultaneously. Think of a great car that makes you feel something when you drive it. Irresistible ideas appeal to the child and the adult in us.
- Irresistible ideas are in the details, not in giant bells and whistles.
- Irresistible ideas are authentic. Spectacular ideas can’t be knocked off with the same effect, because they came from customer-centered thinking. Gotta be Apple to make the iPod. Gotta be Iain Dodsworth to make TweetDeck. I can’t build your event or product your way, because you are the special sauce that makes it just right.
I bought my Toyota MR-2 Spyder for many reasons. It had great performance specs — practical. It has its flaws — 1.9 cubic feet of storage space. The WOW is the faux titanium door handles — emotional. No other car has them, not any Porsche, Ferrari, BMW two-seater. I know. I look inside them all. They all look boring to me. Those door handles make my car look like it cost 3 times what it cost. It will also allow me to resell it much higher. And the dealer was willing to sell and service it at a great price — it fit into my life.
An irresistible idea fits easily into our lives. We don’t have to work to buy that product, to learn a lot use it, or to explain it when we share it with our friends. Irresitible save us time, saves us money, or gives us a sense of ease and comfort.
Every car has an engine and four wheels. Trying to improve on those gets you into trying to be original. Original is risky and expensive. Why not piggyback on what has been tested and perfected. Irresistible ideas come in the back and the side doors. They approach things from the inside out. They make things work better, feel softer, stop being a pain. Irresistible takes one part and makes it elegantly simpler.
Irresistible ideas are joyfully unexpected. I still love the person who invented the wireless mouse.
The most irresistible ideas come from where your passion and your intelligence cross with the places you spend the most time. We have more ideas than we might actually realize and when we’re busy working on something tiring it’s easy to forget them.
How do you capture your irresistible ideas?
–ME “Liz” Strauss
Work with Liz on your business!!