Liz Strauss at Successful Blog

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July 8, 2009

How Do You Let Folks Know What You Do Without Pitching Them?

ME Liz Strauss wrote this at 6:39 am

Tools Need a Purpose

Got a hammer, looking for nails to use it?

Got a Twitter account, don’t do that.

Social media tools work so much more effectively when we decide a few things before we use them.

What to Do Before You Twitter

Know what business you’re in and know your ideal online customer.

If you’ve not done that in the last six months, the definition you’re using probably isn’t the best one. The generational nature of the online culture means that our base of customers is always shifting, growing, learning.

Draw a picture. Make a prototype of the customer you’ve just identified. What do you offer that makes that customer’s life faster, easier, or more meaningful?

Now that you think you know that. Go find people who meet that description and ask them what they care about … and listen.

Go back and revise your offer to meet what they care about not what you thought they did. Then keep listening — build relationships and get to know your potential customers better. When you talk about what you do, talk the way you tell friends what’s going on in your life.

You don’t pitch your friends do you?

The folks you meet will say when they need you. When you hear them talk about a way you might help, just say, “By the way, that’s what I do.”

When we’re authentically listening, we can hear who actually needs our help.

How do you let folks know what you do without pitching them? I bet you have some secret ways of doing that.

–ME “Liz” Strauss
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Filed under Marketing, Successful Blog | 3 Comments »




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3 Comments to “How Do You Let Folks Know What You Do Without Pitching Them?”

  1. July 8th, 2009 at 2:55 pm
    Michael Stagg said

    Very, VERY insightful post and truly informative. Thanks!

  2. July 8th, 2009 at 3:49 pm
    Mark J. Carter said

    Great post!

    Talk about the RIGHT way to do business (online and offline for that matter); I especially loved the part about listening and how they’ll mention a problem they’re having or a need and then letting them know you can help.

    Keep ‘em coming!

  3. July 10th, 2009 at 10:33 am
    Mike's Life said

    Mike’s Life Posts of the Week 10th July 2009…

    Here are my favorite posts from around the web this week:

     

    How do you let folks know what you do without pitching them

    By Liz Strauss on Successful Blog

    Good advice from Liz about pitching (or not!) about your business.

     

    Talk about Tr…

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