February 25, 2013
rosemary published this at 1:33 pm
By Nathalie Lussier
How To Write The Blog Post Your Reader Really Needs From You Now
Sometimes you get a flash of inspiration for a blog post, and if you have the time to sit down and write it, that blog post can turn out to be the exact thing your reader needed at that moment. Other times, you find yourself re-reading your piece and asking yourself what you were thinking when you penned that jumble of words.
It happens to all of us. In today’s post I’m going to talk about the tricks I’ve learned in my 10 years of blogging, that have allowed me to read the minds of my readers. I regularly get emails and comments from my audience telling me that my post came at just the right time for them, or that I must be psychic because that’s exactly what they were wondering about.
Do your blog posts currently hit the “psychic spot” for your reader? If not, keep reading to find out how you can hone your idea generating and selecting process, to deliver the best content on a consistent basis.
TRICK #1: Know Who You’re Talking To
When brainstorming for a blog or video post, can you think of a specific person, reader or client of yours who would benefit from what you’re writing about? Who is this reader? Whether you are writing for industry leaders or newbies, knowing exactly who you’re talking to and how they’re going to take action based on the information, stories, or advice you share with them is key.
For example, when I first started my blogging career as the Raw Foods Witch, I used to write to my peers. I just didn’t know any better, I thought that the world was full of raw foodists.
It was only when I shifted my attention towards the everyday person who wanted to eat healthy but didn’t really know how, that I was able to capture my readers’ attention.
Today, at Nathalie Lussier Media, I talk a lot about technology, and I need to remember what my audiences’ burning questions are so I can share the most relevant new tech tools.
I would never do a video about a complex programming solution, because I know that my audience is not filled with not software engineers like myself and this information just won’t resonate with them. Instead, I talk about ‘done for you plug-ins’ and solutions that solve their problems easily with no coding required. By focusing on what my readers need to know, I can connect directly to them.
TRICK #2: Ask For Feedback
I often hear these statements. ‘I know there are people out there, but no one is reading my blog’ or ‘I’m not really sure who reads my blog.’ Does this sound familiar?
If you don’t have a large readership on your blog, simply asking your current readers to leave a comment should get the ball rolling. Alternatively, you can send out a survey and ask people what they need help with and what they wish they knew how to do better.
Beyond just asking, you also need to connect with people more than you might currently be doing.
TRICK #3: Connect With Your Current Readers
Before you build your castle in the sky, I highly recommend that you get in touch with your audience, the real people who are actually reading the words that you write and find out what they need from you the most.
Send the people who comment on your blog a quick e-mail asking them what you can do for them and what kind of content would really change their lives.
TRICK #4: Answer The Burning Qs
The benefit of blogging and creating great content is that you only have to do it once, and it lives on the Internet forever. If you find yourself getting the same question from your readers all the time, share the answer in a blog post.
Not only will this save you the time of answering this question over and over, you will actually attract more people who need that particular problem solved just like your original audience.
So here’s your filter question for the next time you sit down to write a blog post or create a video: Do I know a specific person in my audience who will benefit from me answering this question?
Follow these 4 tricks and get ready to have people showing up and telling you how amazing you are, because you’ve actually tapped into what they need from you the most.
Are you ready to join in the exclusive club of psychic bloggers who comes up with the best content all the time? Leave a comment below with any tips or tricks you’ve found for getting great blog post ideas.